Adam Sherk

JANUARY 19, 2010

Here’s how the video appears on the sign-up form (watch it here ): (click on the image to enlarge) I have no idea what kind of following she’s built up, but this direct, multimedia approach is certainly increasing the conversion rate on the form. Users who sign up see a second video with a thank you message from Keys.

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Adam Sherk

APRIL 14, 2009

In developing a corporate social media strategy, making the transition to direct participation, genuine engagement and two-way communication is not always easy. But that’s just what needed. What Horrible Things Did Time Magazine Do in 1964?

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Social Media Press Release Syndication Marketing 100

Adam Sherk

NOVEMBER 16, 2010

Paras has been doing some interesting work with A/B testing and conversion rate optimization so I thought it would be good to get some tips for publishers from him. Conversion Rate Optimization (CRO) is perhaps the easiest method to increase revenue without pouring extra dollars into paid marketing campaigns. – Adam.

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Adam Sherk

DECEMBER 15, 2010

Social media is now an integral part of most online publications. When you are localizing your newspaper or magazine make sure you are using social media appropriately for the region you are targeting. This means researching which social networks are popular within the region. So Far so Good for Seattlepi.com.

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Adam Sherk

JANUARY 12, 2010

Facebook pages offer a better opportunity for expanded content and extended conversations, but there’s a lot you can do with Twitter too. Beyond that there’s no right or wrong answer, but teams will certainly get a lot more traction by being compelling and interactive. What Horrible Things Did Time Magazine Do in 1964?

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Team Twitter Facebook Press Release 179

Adam Sherk

NOVEMBER 3, 2009

In terms of linking out to other news orgs, when it makes sense in a conversation I say absolutely. In terms of sharing access to sources, in some cases confidentiality comes into play, but there could be instances where that might add value and potentially give stories continued life once they are published.

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