Small Business Mavericks

JUNE 22, 2015

Social media has come a long way since the days of Friendster and MySpace. But other social media websites have upped the ante in some very real ways. Twitter is notorious for delivering high click-through rates (CTR) and conversions if done well. Facebook was a game changer in a big way. What Constitutes a Lead?

Social Media 70

Social Media MySpace Retail Process 70

Small Business Mavericks

JUNE 22, 2015

Social media has come a long way since the days of Friendster and MySpace. But other social media websites have upped the ante in some very real ways. Twitter is notorious for delivering high click-through rates (CTR) and conversions if done well. Facebook was a game changer in a big way. What Constitutes a Lead?

Social Media 70

Social Media MySpace Retail Process 70

Small Business Mavericks

OCTOBER 7, 2015

If you need proof that social media continues to improve, just look at the two recent updates from Twitter. Social Media is a Huge Driver of Engagement. Of course, one shouldn’t use social media for business simply because it’s continuous improvement mode. It seems to be working.

Social Media 70

Social Media LinkedIn Statistics Social Networking 70

Small Business Mavericks

OCTOBER 7, 2015

If you need proof that social media continues to improve, just look at the two recent updates from Twitter. Social Media is a Huge Driver of Engagement. Of course, one shouldn’t use social media for business simply because it’s continuous improvement mode. It seems to be working.

Social Media 70

Social Media LinkedIn Statistics Social Networking 70

Small Business Mavericks

JANUARY 24, 2012

What’s the one problem that every small business owners faces when it come to social media marketing ? There are just not enough hours in the day to manage a business, often work in the business, manage traditional marketing problems, and then manage a wide range of social media interactions.

Social Media 168

Social Media Marketing Small Business LinkedIn 168

Small Business Mavericks

DECEMBER 27, 2012

More and more, online marketers are integrating social media with e-mail marketing , but the integration may not necessarily be what you think. Here are three ways you can incorporate social media with your e-mail marketing and two of them are probably something you haven’t thought about. Keep it short.

Social Media 121

Social Media Newsletter Social Networking LinkedIn 121

Small Business Mavericks

JULY 29, 2012

Blogging has often been called the bridge between social media and search engine optimization. With the advent of social media, you have other ways to get traffic to your blog other than through the search engines. It seems that blogging and social media were made for each other. They go hand in hand.

Social Media 107

Social Media Engineering SEO Feed 107

Small Business Mavericks

OCTOBER 22, 2012

The Conversation – You can’t control the conversation in most venues online. Forums, social media, other off-site platforms are usually controlled by someone else. You can initiate the conversation and control the conversation. That is much harder to do in social media.

Brands 98

Brands Small Business Forums Conversation 98

Small Business Mavericks

NOVEMBER 21, 2013

Social networks were compared to ad exchanges, networks, video networks, and mobile campaigns. Of those, social networks won out for having the highest reach. That said, reach does not necessarily lead to conversions. Before you start any social media campaign, make sure your landing page is optimized and ready to convert.

Social Networking 101

Social Networking Study Metrics Campaign 101

Small Business Mavericks

OCTOBER 11, 2013

Other social media networks use them as well. Of course, if you are a regular social media marketer, then you may be accustomed to branding yourself through hashtags, but you can engage with your audience through other hashtags as well, and one audience that is rich and primed for engagement is the TV viewing audience.

Hashtag 101

Hashtag Conversation Social Media Course 101

Small Business Mavericks

DECEMBER 31, 2013

Social media branding is powerful and can build a good business following with the right promotion and energy behind it. One of the least utilized ways of branding through social media is the Twitter chat. Adopt a hashtag that is perfect for the conversation you want to have and use it.

Brands 101

Brands Twitter Hashtag Energy 101

Small Business Mavericks

JUNE 13, 2013

It’s not really a big surprise to those of us who keep an eye on social media developments. Probably, the most powerful feature of Facebook hashtags is being able to click the hashtag and see what people on other social media services are saying with that hashtag. Social Media Branding facebook hashtag'

Hashtag 93

Hashtag Facebook Social Media Conversation 93

Small Business Mavericks

DECEMBER 11, 2013

If you own a local business and you don’t track your sales, online website traffic, social media metrics, and offline conversions, then you are missing out on important information and important opportunities for your business. Track your conversions by making them a printable offer they can bring in with them.

Analytics 98

Analytics Mobile Cost Statistics 98

Small Business Mavericks

NOVEMBER 30, 2015

Here are 5 ways to generate new leads for your business online: Social media – Social media marketing is a broad concept. Some people include blogging as a part of social media. But social media marketing is a specific niche within that broad umbrella.

Case Study 70

Case Study SEO Engineering Advertising 70

Small Business Mavericks

JANUARY 23, 2015

A conversation over at the Marketo blog caught my eye because it was about that very topic. When you have interaction, they have already entered the sales funnel because they have opted into the conversation. But people who are part of a social media conversation have opted into the discussion and are strengthening relationships.

Advertising 70

Advertising Meeting Conversation Social Media 70

Small Business Mavericks

JULY 3, 2012

Social media – Your blog is a conversation. That conversation starts off site at places like LinkedIn, Facebook, and Twitter. Savvy marketers figure out how to get the conversation from these social media outlets to their blog. Build your customers one conversational piece at a time.

Reputation 96

Reputation Compete Engineering Conversation 96

Small Business Mavericks

JULY 18, 2014

Here’s the gist of the research done in a survey of 300 US digital marketers: Email is considered most effective for customer retention(56%), building awareness(41%), boosting acquisition(37%) and increasing conversion(42%). Interestingly, one thing many marketers(52%) say is that social media marketing is tricky to measure.

Survey 111

Survey Small Business SEO Social Media 111

Small Business Mavericks

JUNE 16, 2014

The whole idea of social media is responsiveness. All this stuff is a conversation instead of a presentation so it means that a post on your page or response to your tweet should be acknowledged as soon as possible and acted on pretty quick, too. Most of us don’t care about fancy websites. Responsive On The Human Side.

Mobile 102

Mobile Marketing Training Social Media 102

Small Business Mavericks

SEPTEMBER 16, 2013

Pinterest is one of the fastest growing and most used social media websites online. Its visual elements keep social media interesting and websites whose owners and managers make use of it benefit with increased traffic and conversions. Pinterest is one of the Web’s best social media destinations.

Social Networking 101

Social Networking B2B Social Media Analytics 101

Small Business Mavericks

JANUARY 6, 2014

Whether you are setting up a landing page for a social media campaign, a paid advertising campaign, or organic SEO, you need to make sure its No. Small Business Internet Marketing call to action content conversions landing pages opt-in Unique Selling Proposition' 1 priority is converting visitors to sales.

Small Business 119

Small Business Newsletter Buy Campaign 119

Small Business Mavericks

MAY 6, 2011

This is important news for a number of reasons: First and foremost, a slow loading website or landing page can affect your conversion rate. If this concerns you, then you should measure your page load speed and determine whether or not it is affecting your conversion rate. You can leave a response , or trackback from your own site.

Small Business 150

Small Business Case Study Press Release Adwords 150

Small Business Mavericks

MAY 8, 2014

Click the share button to follow, join, or share the conversation. Social media can be one of Internet marketing’s greatest assets because you pick up on what people are talking about. Social Media hashatit.com hashtags metadata tags metadata tracking platforms'

Hashtag 102

Hashtag Metadata Retail Engineering 102

Small Business Mavericks

MARCH 14, 2013

When we communicate with our friends on social media we send them a “shout out.” Here’s a hint, though, when it comes to starting your social media campaign. If you are just taking to social media on behalf of your business, take the time to listen first. Especially indoors?

Social Media 93

Social Media Campaign Conversation Engagement 93

Small Business Mavericks

JULY 24, 2013

Then, once the results are in, use the data to spark conversation. With just a little bit of effort, you can turn your Facebook page into a thriving social media community. Small Business Internet Marketing community facebook Facebook pages Social Media' People love to tell you what they think.

Communities 101

Communities Facebook Survey Small Business 101

Small Business Mavericks

MAY 10, 2011

There is a robust conversation going on below the announcement regarding this policy change. Either way, it’s a great opportunity for marketers to increase their social graph and their search presence in one fell swoop. But Quora has recently changed that policy to allow self-promotional answers. Not surprising, it it?

Small Business 156

Small Business Twitter Case Study Press Release 156

Small Business Mavericks

FEBRUARY 21, 2012

If conversion levels are good, and the bid price on your keywords are not too high, then Twitters self-serve platform may be better than Adwords. Before jumping in to a Twitter ad campaign, I’d be looking at my current Twitter traffic to see which pages they are going too, and whether or not there is a reasonable conversion rate.

Adwords 105

Adwords Platform StumbleUpon Twitter 105

Small Business Mavericks

DECEMBER 17, 2011

From social media to search engine optimization (SEO) to classified sites. This drives rate conversions up more than social media as a search is more targeted to a specified thing. This drives rate conversions up more than social media as a search is more targeted to a specified thing.

SEO 101

SEO Small Business Consultant Engineering 101

Small Business Mavericks

NOVEMBER 6, 2012

When you create a persona for marketing purposes, if it is effective, then you’ll see your traffic and your conversions go up. Social media. Social media is the perfect place for your persona. It should be a voice that people can relate to. It should also be a voice that people will listen to. Guest blogs.

Marketing 101

Marketing Newsletter Engineering Video 101

Small Business Mavericks

FEBRUARY 11, 2012

His suggestions include: Getting a branded logo, Customizing your subscribe box, Linking your social media profiles, Adding an “About Us” page, and. This can be in blog comments, writing guest posts, being active on forums related to your niche, and the obvious social media realms such as Facebook and Twitter.

Brands 101

Brands Tips Small Business Forums 101

Small Business Mavericks

DECEMBER 3, 2013

1 referrer is Google but you see more conversions coming from Facebook traffic, then spend more time on Facebook while you try to figure out how to convert Google traffic. search engines facebook google referrers Social Media website traffic' What I mean is, if your No. If your No. Google is a business.

Google 98

Google Construction Engineering Facebook 98

Small Business Mavericks

FEBRUARY 10, 2014

If you get your followers engaged with conversation by asking the right kinds of questions, you’ll see more of your content appear in their news feeds. Social Media engagement facebook social engagement' Increasing Facebook engagement is one of the most important goals for B2C businesses.

Engagement 98

Engagement Facebook Tips Feed 98

Small Business Mavericks

JUNE 4, 2013

You add information like price and availability to your product pins, which can lead to more traffic and more conversions on your website. Social Media e-commerce Pinterest Rich Pins' Product Pins – These are great for e-commerce sites or websites with shopping cart items.

Travel 101

Travel Price Sites Types 101

Small Business Mavericks

JANUARY 28, 2012

Conversions? Engaging in a pay-per-click campaign is fine, and measuring traffic and conversions is always going to help with future planning, and perhaps even modifying your current campaigns. The same can be said for SEO and social media marketing. Search rankings?

Small Business 101

Small Business Metrics Analytics Campaign 101

Small Business Mavericks

AUGUST 31, 2015

If you aren’t generating traffic for your website, you can’t increase your conversions. Social media promotion – Active engagement on social media sites where your target audience hangs out is one of the best ways to generate traffic.

Directory 70

Directory Engineering Social Media Review 70

Small Business Mavericks

APRIL 25, 2012

There are also seasonal factors that could influence that conversion rate, even so, if you take the industry standard of 5% (converting into sales), what are you doing with the other 95% of visitors? Newsletter subscriptions, social media connections, and social media sharing are just three of those options.

Newsletter 101

Newsletter Survey Engineering Influencer 101

Small Business Mavericks

JUNE 27, 2014

He then goes into a quick look at what your online sales volume is composed of (traffic, conversion rate, and average order) with a simple explanation of each component. This might be why a conversion number is low. Over time, looking at these components gives you an idea of what is going on. So what are we measuring and examining?

Review 93

Review Small Business Applications Sites 93

Small Business Mavericks

AUGUST 6, 2013

Conversion rates – This is one of the most important metrics to look at no matter how much traffic you are getting. Social metrics – How many likes, shares, tweets and retweets, +1s, pins, etc. Tracking & Analytics inbound links metrics search engine rankings Social Media website traffic' are you getting?

Metrics 98

Metrics Engineering Small Business Analytics 98