Janet Fouts

JULY 20, 2013

A social media coach quitting Facebook? When I wrote my first book, “ Social Media Success! I wrote 3 more books on social media after that one came out, so now what, create a page for each book? I can build my brand quite well without a Facebook page with my other social media accounts.

Social Media 150

Social Media Facebook Energy News 150

Janet Fouts

MAY 11, 2011

People who want to use social media to advance their professional reputation, attract business or build a brand often struggle with deciding where the line is between personal conversations and professional ones. If you’re using social media for your business, know this.

Social Media 137

Social Media Trends Reputation Authentication 137

Janet Fouts

JANUARY 16, 2011

When you have a conversation with someone about something you are passionate about–whether it’s sports, business or your kids–it creates an affinity with that person. A few of these conversations adds up to a relationship. They share their interests freely, allowing you entrée to that first conversation quite easily.

Social Media 134

Social Media Class Sports Conversation 134

Janet Fouts

OCTOBER 25, 2010

One of the questions people ask in our initial social media strategy sessions is “How will I know if I’m doing it right?&# Rather than go into yet another social media metrics debate let’s pretend for the sake of argument that you’ve already set up one or two social listening tools.

Social Media 132

Social Media Data SM2 Radian6 132

Janet Fouts

APRIL 18, 2011

Listening is the most important part of any social media strategy. Thing is, effective social media listening isn’t as intuitive as it may sound, and some never really get the value of it until I can show them cases. Lots of people sign up for one of the amazing social media listening platforms like Radian6.

Social Media 136

Social Media Attensity SM2 Radian6 136

Janet Fouts

APRIL 8, 2011

I get asked a lot how one should choose a social media coach or consultant and my answer is always the same. Talk to their clients and look at their own social presence online. They’re not taking one score as gospel, they’re using several in an aggregate form to gather information about individuals.

Klout 118

Klout Radian6 Social Media Hubspot 118

Janet Fouts

JULY 13, 2020

As responsible and conscious marketers we are taking a closer look at how marketing is handing issues of culture, diversity and inclusion, especially on social media (this is mindful social after all!). She also serves as the marketing committee chair for NACE National and is a StoryBrand Certified Guide. linkedin.com/in/lajbiz.

Brands 226

Brands Marketing Committee Consultant 226

Janet Fouts

JANUARY 20, 2017

We may not always agree, but if we respond with negativity we're driving the conversation down a rabbit hole it may not recover from.

Social Media 70

Social Media Conversation 70

Janet Fouts

FEBRUARY 26, 2015

Here are a few tips to make the time you spend working on social media marketing tasks, and your entire day, more useful to everyone. As a bonus, you’ll be more focused and engaged with the conversations you have on social networks, increasing your effectiveness. There’s an App for that.

Social Media 70

Social Media Marketing RSS Study 70

Janet Fouts

SEPTEMBER 16, 2019

Understanding how emotion comes into play in buying decisions can be extremely useful when listening on social media sites. Rather than making decisions based on parsing the big data, we can listen in on conversations about our product, our competitors’ products, and the needs of the consumer. Do we hate winning?

Strategy 111

Strategy Focus Group Sentiment Survey 111

Janet Fouts

FEBRUARY 4, 2012

We urge everyone who has participated in this conversation across the country over the last few days to help us move past this issue. Oh let’s just move on shall we? In the official statement Brinker also said she hoped people would now move on. I’ll just bet she does. “We Um, yeah, let’s not. .

Attensity 126

Attensity Social Media Policies Sentiment 126

Janet Fouts

MARCH 23, 2011

Ask questions and have actual one on one conversations on social networks. Be the first to share useful industry news. Share original content (no plagiarizing or regurgitating other people’s posts). Answer questions. Even if you have to Google it and look it up. All work and no play is booooring. Go ahead, post about bacon.

Social Media 148

Social Media Insurance Questions Social Networking 148

Janet Fouts

AUGUST 18, 2014

Whether through social media or other means, you talk to a person who is representing the brand. It may be you are talking to the founder of a business, a marketing or sales manager, customer service or a social media manager, but you’re talking to a person at the other end of that conversation.

Strategy 165

Strategy Tools Social Media Management Loyalty 165

Janet Fouts

MARCH 16, 2014

Social media managers are then charged with locating supporting content and resources to support the editorial calendar, locate influencers who are interested in these topics and begin to engage them on the appropriate social media sites. Look for the people you want to talk to, then let the conversation guide you.

Content 145

Content Marketing Fashion Curation 145

Janet Fouts

DECEMBER 12, 2014

most cases brands are more interested in cost-per-click and cost-per-lead or cost-per-conversion metrics or developing discussion on their page, so these are the metrics you need to be able to generate. Use Facebook as just another social media network in your toolbox but not as the be-all end-all of your marketing campaign.

Engagement 143

Engagement Brands Facebook Journal 143

Janet Fouts

MAY 5, 2014

When I talk about #mindfulsocial , I’m not talking about deep meditative conversations, though they do happen. Whether you’re a brand or an individual what you say on social media is a reflection of you. I invite you to take a moment and look over your last 10 posts to social media networks.

Exercises 142

Exercises B2B Social Media Social Networking 142

Janet Fouts

JUNE 6, 2017

Most students have a social media presence of some sort, but thinking about a professional brand hasn’t been high on their priority list. Tips to create and monitor your brand on social media. Find thought leaders on social networks and follow their posts. So is an intelligent conversation.

Brands 97

Brands Curation Reputation Social Media 97

Janet Fouts

OCTOBER 2, 2013

If you’ve got an engaged social media presence start looking at who those people are. You want to join into the conversation, not drive it. Look through your social media engagements for issues people are having and help them resolve the issue. Social Media Tips and Tricks Content Marketing'

Advertising 182

Advertising Content Marketing Press Release 182

Janet Fouts

NOVEMBER 26, 2018

Many corporations use gamification to encourage employee engagement , sharing of company information on social media, and meeting performance goals. It also has an option to auto-post to social networks with a notice you are starting or just completed meditation. Is community engagement gamification? The naysayers.

Badge 100

Badge Foursquare Compete Notification 100

Janet Fouts

DECEMBER 30, 2014

Of course older generations like Boomers have also adopted technology and social media to research before buying and that age group holds 3/4 of the nation’s wealth. Let’s take a more mindful approach to marketing, especially through social media. Get to know them and engage them in real conversations.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Janet Fouts

JULY 7, 2014

The soldier responded and started a conversation with the woman who sent the tweet. During the Obama State of the Union Address people shared their feedback live on #SOTU and talked with others in a carefully monitored conversation. Facebook Googleplus Social Media Tips and Tricks Twitter strategy Google Plus hashtags Twitter'

Hashtag 156

Hashtag Proposal Open Source Twitter 156

Janet Fouts

APRIL 29, 2013

Silicon Valley Tech Women held a panel at the shiny new SalesForce offices in downtown San Francisco entitled Leveraging Social Networking to Advance Your Career. Global Social Media Marketing, Cisco Systems. Look at social media networks for the movers and shakers and learn from them. LaSandra Brill Sr.

Social Networking 138

Social Networking Yammer LinkedIn Resources 138

Janet Fouts

MARCH 8, 2015

Every social network has a specific voice or way of conversing with others. Do you communicate best through video, short messages with links, long blog posts, images, or in-depth conversations with your community? Corporate Social Media Marketing mindfulsocial' Define yourself as a resource or expert?

Marketing 70

Marketing Authentication Resources Metrics 70

Janet Fouts

MAY 29, 2011

The site takes your activities on the site, the investments in you and the amount of social interaction on popular social media sites as runs some sort of algorithm to gauge your value overall. All the big social media names have an account, probably for the same reasons I do. How to win at Empire Avenue.

Influencer 136

Influencer Price Foursquare Buy 136

Janet Fouts

FEBRUARY 17, 2011

According to Altimeter Group’s Jeremiah Owyang , social CRM will give businesses a way to really focus on listening to what their customers want and still have time to do business. “Jeremiah Owyang’s vision of Social CRM where products that we want will find us, will be realized. Steve Farnsworth, Jolt Social Media.

Social CRM 127

Social CRM Lithium Collaboration Small Business 127

Janet Fouts

FEBRUARY 11, 2013

I work with a talented team of community managers and I know many more through speaking, conferences and social media. Some are great conversation wranglers, s**t-disturbers even. Many have a passion for the topic of conversation central to the brand they manage. I’m getting there.

Communities 141

Communities Content Jive Meme 141

Janet Fouts

JANUARY 4, 2011

I had a very interesting conversation with a Facebook application developer today. Do you see really engaged conversations or simply reactions to a post from the brand or other members? Twitter is like having a conversation while running a marathon. That’s generally the depth of the conversation.

Communities 136

Communities Forums Posterous SEO 136

Janet Fouts

SEPTEMBER 27, 2010

I was invited to moderate a panel on social media strategy at the Public Radio Directors Association ( PRPD ) conference in Denver. The panel was about creating a social media strategy. KUT uses a lot of different social media tools. I spent last weekend up to my ears in public radio, and happily so.

Conference 132

Conference Social Media iPhone Strategy 132

Janet Fouts

AUGUST 30, 2015

Hangouts can be clunky for new users and 10 people in the hangout at once generally too many to have a deep conversation. Sure, there is conversation in the comment stream but frankly, in a buzy stream it can hard to respond and focus. This is a terriffic way to get real engagement and conversation with a large group.

Embedding 70

Embedding Hosting Notification Groups 70

Janet Fouts

AUGUST 1, 2012

This morning I had a conversation with a friend about Google+ and it’s a conversation I used to have about Twitter. They expect to sign up and immediately be inundated with vibrant, intelligent conversation! That’s not how a social network works though. So here’s how to do that for Google+.

Google 139

Google Posterous Film Social Networking 139

Janet Fouts

OCTOBER 14, 2010

Add people who will naturally have good information and strike up a conversation. Add a few, get some conversations going and then add more. Tags: Social Media in Action Facebook Facebook Groups. Collaborate. Your group members are already your friends so you must know something about them. Groups are not about you.

Groups 138

Groups Groups Facebook Collaboration 138

Janet Fouts

JUNE 8, 2011

Recently the topic of syndicating content came up in conversation. Unless you are setting up reminders and following the conversations on every site you are syndicated on. In fact, you can miss entire threads about what you wrote and the conversation passes you by, even though you were the one that started it.

Syndication 135

Syndication Aggregator Engineering Sites 135

Janet Fouts

NOVEMBER 29, 2010

Well, at least in social media circles anyway. Say you send me a friend request on a social network. Now granted, sometimes this is a two second decision, but taking the time makes all the difference in the quality of the conversations we have in our social networks. Tags: Social Media in Action.

Social Networking 133

Social Networking Buy Social Media Conversation 133

Janet Fouts

JUNE 14, 2011

Whether you work with a grass roots organization or a humongous nonproft you know that social media can be an effective way to make your message more visible out there in the world. Do you use video as part of the social media outreach for your nonprofit? Twitter Efficiency – Janet Fouts ( Social Media Coach ).

Virtual World 136

Virtual World Collaboration Education Curation 136

Janet Fouts

NOVEMBER 3, 2010

Here’s a post on the Social Media Coaching Center with more on that one too. We highly recommend you do this once in a while, especially if you have a lot of images or conversations that are only on Facebook you want to keep safe. Tags: Social Media Tips and Tricks. Learn more on the Facebook Developer Blog.

Facebook 133

Facebook Applications Privacy Groups 133

Janet Fouts

JUNE 17, 2010

Think of your online conversations as an aggregate whole and not just one network at a time. Unfortunately you don’t always control what’s online about you so I’m a big advocate of setting up alerts in Google and Social Mention among others to get a heads up when someone posts something about you online.

Privacy 130

Privacy Social Networking Aggregator Issues 130

Janet Fouts

NOVEMBER 15, 2010

If you’re a social media geek you already know about Facebook’s live session today to introduce their new messaging system. Messages will be threaded which records a conversation with one person on all of the linked networks. Tags: Social Media in Action Email Facebook FMail. a Google Wave thread.

Facebook 150

Facebook SMS System Questions 150