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What is Conversion Rate Optimization?

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This transition is known as a “conversion.&# Every conversion can be tallied and measured against the total number of visitors. The number of customers divided by the number of visitors yields a percentage that is called the conversion rate. The Importance of Conversion Rate. What is CRO?

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4 Tips for Increasing PPC Conversion Rates

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[This is a guest post from Selena Narayanasamy , Director of Social Media Outreach at BlueGlass Interactive, Inc. Besides keyword targeting and ad copy, there are a number of additional factors that can be tweaked to increase PPC conversion rates: – 1. – Any other tips for increasing PPC conversion rates?

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The Rise Of Hispanics On Social Media

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Businesses have been turning to social media to connect with their consumers in a new and exciting way. Furthermore, Latinos are taking over social media in a big way. After just a few check-ins, they can really make their rounds through the social-media-loving Hispanic community. Image Credit: Latism.org.

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Is Your Local Business Doing These Three Things on Twitter?

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You’re ready to take it to the next level and truly grow your presence on Twitter and harness the social aspect of social media for your advantage. First, you need to ensure you’re truly engaging in the conversation that’s taking place because of your tweets. So how do you do it? Engage with Your Followers.

Twitter 162
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Online Marketing 101 for Entrepreneurs

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Past entrepreneurs used to rely on traditional marketing, such as billboard or newspaper advertising, but today’s platform resides squarely on social media. Social media isn’t just for updating a profile with baby pictures and family reunions. Social media also touches on mobile applications or apps.

Marketing 155
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The Five-Year Marketing Plan: Looking Beyond Facebook

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MySpace ruled the social media roost, fending off a feisty underdog called Facebook that threatened to steal a share of its influence. Within half a decade, most social networkers have fully abandoned MySpace. Of course, those new social media platforms could come and go as well. Start interesting conversations.

Facebook 129
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The Five-Year Marketing Plan: Looking Beyond Facebook

Idaconcpts

MySpace ruled the social media roost, fending off a feisty underdog called Facebook that threatened to steal a share of its influence. Within half a decade, most social networkers have fully abandoned MySpace. Of course, those new social media platforms could come and go as well. Start interesting conversations.

Facebook 129