Firebelly

OCTOBER 9, 2013

The Patient Protection and Affordable Care Act (aka Obamacare) health insurance exchanges have opened and social media is being used to both promote and debate the new law. Part of that marketing campaign is a social media push, designed to be cool and sexy. Read all about it below.

Health Care 155

Health Care Social Media Insurance Hashtag 155

Firebelly

OCTOBER 10, 2014

In “Social Media For Lead Generation & Customer Retention,” Duncan will discuss the use of ‘listening’ and “engagement” to identify prospective residents, the creation of useful content, landing pages and tracking conversion, as. Blog News'

Conference 183

Conference Social Media News Conversation 183

Firebelly

JUNE 6, 2011

Below are 5 social media must-reads that we wouldn’t want you to miss. 3 Key Metrics To Measure Social Media Success. 3 Key Metrics To Measure Social Media Success. By Clay McDaniel Social media marketing has entered a new era. 10 Reasons Why Automated Social Media Listening Tools Fail.

Social Media 189

Social Media Sentiment LinkedIn Metrics 189

Firebelly

FEBRUARY 3, 2011

When it comes to brands leading and participating in conversations in social spaces, a clearly defined voice can be an important differentiator. Recently, I participated in a panel on social media at a conference for non-profits. “We use different voices – to keep it fresh and mix it up.&#

Communities 186

Communities Conversation Brands Discount 186

Firebelly

JULY 18, 2011

Below are 5 social media must-reads that we wouldn’t want you to miss. By Neicole Crepeau Social media consultants and bloggers have long urged companies to create Facebook pages and Twitter accounts and start a conversation with their customers. Are we killing our customers with engagement?

Social Media 174

Social Media Consultant Groups Groups 174

Firebelly

NOVEMBER 13, 2013

I decided to do a Q &A with him regarding social media and public relations. I tell clients these days, “You are your own media.” How do you think social media and PR can help each other? Why should social media firms care about PR and vice versa?

Social Media 207

Social Media Journal Organization Consultant 207

Firebelly

NOVEMBER 14, 2013

courtesy of my great friend Shashi Bellamkonda – better known as the Social Media Swami or @shashib. Shashi asked me to take a page out of our social media promotions playbook and record a video for the class to watch on sweepstakes. Video: Social Media Promotions: An Overview Of Sweepstakes.

Overview 151

Overview Social Media Class Skills 151

Firebelly

AUGUST 24, 2015

Social media marketing is a complex business—and its pricing is competitive. I keep hearing about social media marketing being an expensive proposition. Social media is one of them. Now ask yourself again: is my social media spend expensive? Expensive” is relative. You choose.

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Price Social Media Insurance Marketing 100

Firebelly

SEPTEMBER 28, 2015

Twitter chats can be a great way to solicit (and share) social media marketing advice. What: The web’s most forward thinking social media marketers come together to discuss different social media topics each week. When: Mondays at 9pm EST. Sample topic: Social Media Super Tools. Learn more ].

Social Media 100

Social Media Sample Samples Twitter 100

Firebelly

MAY 28, 2012

Here are your 5 must-reads on Memorial Day and social media that we don’t want you to miss. Memorial Day Thoughts From Social Media Explorer. Customers Bullish On Travel, Spending This Memorial Weekend, Says Social Sentiment Index [STUDY]. Know that they did not die in vain.

Social Media 179

Social Media Sentiment Aggregator Travel 179

Firebelly

JULY 25, 2011

Below are 5 social media must-reads that we wouldn’t want you to miss. By Gregory Lipman SCO (Social Content Optimization), is a process Edelman Digital is presently refining based on our belief that search and social are intertwined. 6 Ways to Convert Social Media Traffic Into Leads.

Social Media 184

Social Media Lurker SEO Course 184

Firebelly

DECEMBER 5, 2011

Below are 5 social media must-reads that we wouldn’t want you to miss. 12 Outrageous Job Losses Due To Mishandling Social Media. 12 Outrageous Job Losses Due To Mishandling Social Media. Here are 12 examples of spectacular job losses due to social media stupidity.

Social Media 161

Social Media Metrics Analytics Trends 161

Firebelly

APRIL 11, 2011

Below are 5 social media must-reads from last week that we wouldn’t want you to miss. 6 Critically Undervalued Social Media Success Metrics. By Jay Baer People who say social media isn’t measurable aren’t looking very hard. Social Media and SEO massively undervalued: Study.

Social Media 181

Social Media API Paid Search Metrics 181

Firebelly

NOVEMBER 17, 2011

Pinterest in a relatively new wave of social media in the branding world. As Duncan says, “it’s a great way to tell stories , generate conversation, and build community.” This feature allows brands to see what their customers are most interested in.

Conversation 229

Conversation Brands Fashion Loyalty 229

Firebelly

FEBRUARY 11, 2011

Guest post by Brandon Prebynski , Social Media Lead, Global Emerging Markets at Cisco Systems. The amount of activity within social media varies for each business and its objective(s). The impact you have when building your community can be increased with the campaigns you run (encouraging a social media call-to-action).

Influencer 198

Influencer Social Media Community building URL 198

Firebelly

JULY 22, 2010

Digitalia | Indianapolis Social Media Marketing « What the F**k is Social Media NOW? I walked into the middle of their heated conversation so I don't have the back story. The company was arrogant -- all but the social media manager who chimed in on my post. The service was questionable.

Social Media 188

Social Media Paid Search SMS Syndication 188

Firebelly

SEPTEMBER 2, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Helpful Facebook Places for Business Articles | Main | 5 Helpful Social Search Articles » September 02, 2010 Firebelly at Brainstorming & Social Media Optimization Summits Brainstorming and Social Media Optimization Summits run simultaneously in Dallas, TX from September 15-17.

Social Media 190

Social Media Paid Search Reputation SMS 190

Firebelly

NOVEMBER 27, 2011

Erik Deckers, is co-author of No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (2011), Branding Yourself: Using Social Media to Invent or Reinvent Yourself (2010) and Twitter Marketing for Dummies (2009). Is Erik Deckers a funny social media marketing guy?

Social Media 219

Social Media Marketing Sports Banking 219

Firebelly

JUNE 20, 2011

Below are 5 social media must-reads that we wouldn’t want you to miss. In this article I’ll reveal what you need to know and what you need to do to prepare for social search. By Vanessa DiMauro I often get asked about whether content is more important than conversation in an online community.

Social Media 178

Social Media Communities Study Blogger 178

Firebelly

NOVEMBER 19, 2011

Jonathan is a tremendous networker and advocate of social media marketing. Our friend, Mark Juleen, has this to say about Jonathan Saar “Beyond his role at The Training Factor, Jonathan is a tremendous networker and advocate of social media marketing for the multifamily industry. I just caught up with Jonathan.

Social Media 254

Social Media Training Discount Industry 254

Firebelly

APRIL 25, 2011

Below are 5 social media must-reads from last week that we wouldn’t want you to miss. Are Consumers Interested in Finding Deals on Social Sites? From various readings and conversations I had, my understanding of Facebook’s current architecture is: How to Import Facebook Contacts to Twitter.

Social Media 178

Social Media Discount Consultant Questions 178

Firebelly

JUNE 22, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Weekly: 5 Stories You Need to Read | Main | Jakes Take: A Slew of Social Network Ideas » June 22, 2010 YouTube Tuesday: What The HELL Is Social Media? Your comment has not yet been posted. Your comment could not be posted.

YouTube 170

YouTube Social Media Paid Search SMS 170

Firebelly

JUNE 30, 2010

Digitalia | Indianapolis Social Media Marketing « Are We Addicted To Social Media? Main | Jakes Take: TV On The Internet » June 30, 2010 Happy Social Media Day - June 30th Today is the first-ever Social Media Day , an unofficial holiday created by Mashable to "celebrate the revolution of media becoming social."

Social Media 150

Social Media Paid Search SMS Syndication 150

Firebelly

AUGUST 6, 2010

Digitalia | Indianapolis Social Media Marketing « Ball Memorial Hospitals Facebook Nightmare | Main | Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!) » August 06, 2010 Fridays 5 Fun Social Media Finds The Internet is an amazing place. WHAT THE F*CK IS MY SOCIAL MEDIA "STRATEGY"?

Social Media 163

Social Media Paid Search SMS Syndication 163

Firebelly

JULY 23, 2010

Heres a simple primer, a list of do-nots that will help you to avoid some of social medias most perilous pitfalls. How to Use Social Media to Rank on Google Now that Google is indexing social media content in real-time, how can you leverage blogs and social networks to rank on Google?

News 176

News Social Media Paid Search SMS 176

Firebelly

MARCH 11, 2010

The result was conversation, good food, laughs, andeveryone learned something new about one another. Conversations ranged from“what would be your ideal job?” Students that participated actively were invited to have lunchwith Professor Brian Benedict and Duncan at Firebelly client (of course) YATSon Massachusetts Ave.

Conversation 100

Conversation Paid Search SMS Class 100

Firebelly

JULY 30, 2010

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: The Social Network Trailer | Main | Ball Memorial Hospitals Facebook Nightmare » July 30, 2010 3 Stories That Rocked The Social Media World This Week Below are the top 3 stories that rocked the social media world this week.

Social Media 173

Social Media Paid Search SMS Syndication 173

Firebelly

FEBRUARY 24, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Facebook Stories From This Week You Need To Read | Main | Firebelly Work: J.C. The study’s key findings include: 22% (108) of the primary corporations listed in the 2009 Fortune 500 have a public-facing corporate blog. Your comment has not yet been posted.

Social Media 165

Social Media Twitter Paid Search Study 165

Firebelly

JULY 16, 2010

Digitalia | Indianapolis Social Media Marketing « Coleman Campsite: The Original Social Networking Site | Main | How One Unhappy Customer Multiplies Across Social Media » July 16, 2010 What the F**k is Social Media NOW? Its a sequel to the original What the F**k is Social Media?

Social Media 128

Social Media Paid Search SMS Syndication 128

Firebelly

JUNE 11, 2010

What are the 5 biggest risks for businesses in the social media space? Find out below in this weeks 5 social media stories I wouldnt want you to miss: 1. In addition to documenting the ubiquity of social media, Harris found that a significant proportion of U.S. Your comment has not yet been posted.

Social Media 100

Social Media News Paid Search Microblogging 100

Firebelly

JANUARY 22, 2018

Be resourceful with your content strategy Content intelligence takes the guesswork and the intense legwork out of analyzing your top content across awareness, engagement and conversion – as well as against your competitors. YouTube has the best conversion rate of any social channel.

Marketing 181

Marketing Influencer SEO Adwords 181

Firebelly

JUNE 10, 2010

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: I Can Make You Go Viral!   The article, Appealing to Community , focused on how not-for-profits are reaching out to younger donors with social media while keeping older supporters in the fold.  Your comment has not yet been posted.

Social Media 156

Social Media Paid Search SMS Syndication 156

Firebelly

DECEMBER 14, 2009

Digitalia | Indianapolis Social Media Marketing « Cyber Monday Is Here! What are your marketing/business goals for your social media marketing? What forms of social media will you use and why? What dedicated resources will you allocate for your social media programs - both financial and headcount?

Social Media 133

Social Media Marketing Paid Search SMS 133

Firebelly

JANUARY 22, 2010

Digitalia | Indianapolis Social Media Marketing « We Interrupt This Lifecast: Syndication Overload (Part 2) | Main | Youtube Tuesday: Lost Generation » January 22, 2010 Social Media Weekly Roundup 1/18-1/22 Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Social Media 140

Social Media Syndication Feed Reader Paid Search 140

Firebelly

FEBRUARY 29, 2016

Here’s a handy cheat sheet for common social media ad metrics and the formulas used to derive them. Conversion Rate (CR). Are your social media advertising efforts delivering the traffic and revenue you’re looking for? The unique number of people who saw your ad. Impressions. Cost Per Click.

Metrics 50

Metrics Social Media Cost Consultant 50

Firebelly

APRIL 14, 2011

Relevant content causes conversation. Good conversations happen between people. Knowing what people are saying is critical – customer, prospects, competitors, influencers, the press, and ever your family. Song: I Heard It Through The Grapevine by Marvin Gaye. Isn’t it our job to get people talking?

Social Media 197

Social Media Reputation Communities Influencer 197

Firebelly

MARCH 19, 2010

Digitalia | Indianapolis Social Media Marketing « Facebook Fans Mean Business (And Are More Likely to Buy) | Main | Hook A Facebook Fan Up: Theyre Looking For Discounts » March 19, 2010 Social Media Marketing Madness [Cartoon] It has been uber busy in the Firebelly office this week.

Social Media 100

Social Media Hubspot Marketing Paid Search 100