Akamai Marketing

DECEMBER 29, 2011

This is the 2nd year that I’ve published my social media resolutions. Fine Tune Karma for Business: I kept at this social media mantra this year and it worked for me and it worked for my clients. I’m pleased with the social media story telling this year. Here’s my 2011 scorecard: ?

Social Media 186

Social Media Vimeo Creative Commons Platform 186

Akamai Marketing

JANUARY 1, 2015

These influencers had their own set of chops as foodies and heavy social media users, but these influencers weren’t influencers to the target market either in terms of demographics, motivations or geography. With a newly engaged social media community, we tested the audience with a selfie contest over a heavy shopping weekend.

Case Study 100

Case Study Retail Study Eventful 100

Akamai Marketing

MAY 3, 2011

I’ve been doing a lot of thinking about a conversation I had last week over Twitter. After posting 6 things businesses should be doing on Twitter, I got this tweet:

Social Media 185

Social Media Conversation Twitter Features 185

Akamai Marketing

FEBRUARY 3, 2011

The White Rabbit was talking to her, but much of it was non-nonsensical, Alice was intrigued, so she began to follow the talking White Rabbit, until she found herself falling into an endless, cavernous rabbit hole, when she finally stopped falling, she found herself in another world.Wonderland, also known as Social Media.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

MAY 19, 2011

As if Twitter and Facebook don’t have businesses and users scrambling to keep up, a new type of site is cropping up that engages audiences through Question and Answer format.

Conversation 185

Conversation Types Sites Questions 185

Akamai Marketing

JANUARY 24, 2012

We hear all this discussion about corporations being more “human” Social media users are urging companies of all sizes to create a relatable voice for themselves. Because ultimately, the social media sphere will only listen to YOUR company stories, if you’re already listening to theirs.

Creative Commons 178

Creative Commons Conversation Hashtag Campaign 178

Akamai Marketing

MAY 25, 2011

are encouraging people to identify those they trust in the social sphere. Sites like Namesake and Connect.me What's more important, quality or quantity and how is it determined?

Social Media 156

Social Media Sites Conversation Influencer 156

Akamai Marketing

JANUARY 1, 2015

Listen: The City of Honolulu wanted to encourage adoption of the app and at the same time increase citizen engagement and conversation. Due to budget constraints, social media was the only media deployed to encourage adoption of DaBus mobile app and attendance at the event.

Case Study 100

Case Study Study Storify Products 100

Akamai Marketing

OCTOBER 4, 2011

If you read this blog regularly, then you know that I rarely deviate from the business topic of social media. Recently, I was approached to help with a social media campaign called the Blue Key Campaign (#bluekey). You might have seen my tweets about the campaign, its a true grassroots social campaign.

Flickr 272

Flickr Campaign Consultant Social Media 272

Akamai Marketing

NOVEMBER 19, 2014

Tweet This week, with the Dave and Busters “Juan” tweet yet another social media gaffe made it’s what into the collective conversation. It sparked the “holier than thou” media to earn mega points for traffic. It sparked furious cries of racism. It sparked snickers.

Brands 237

Brands Case Study Analysis Advertising 237

Akamai Marketing

JULY 28, 2011

I generally encourage my clients to measure engagement : defined as taking action such as conversation and information sharing. Again, I’ll say that what you should measure depends on your strategy, what are you trying to accomplish with social media? Chances are your business falls somewhere in the middle of that range.

Metrics 229

Metrics Twitter Postrank Analytics 229

Akamai Marketing

JULY 7, 2011

I think that Google+ will have some interesting effects, I think collaboration may happen more natively on Google+ than on other social media sites, which may endear it to creative thinkers who also often happen to be early adopters. Is creating “Circles&# to limit conversation the essence of social media?

Google 142

Google Conversation Collaboration Conference 142

Akamai Marketing

MAY 7, 2015

Social Media Matters – But So Does Real Life. Social media isn’t where ideas are born, it’s where ideas are spread. Don’t be afraid to use your offline connections, whether they’re on social media or not, to help fuel your movement. Decide which is your most valuable resource.

Chemicals 100

Chemicals Startup Communities Discount 100

Akamai Marketing

FEBRUARY 22, 2011

This is a discussion in social media circles today, and everyone has their opinion. I think, at least initially, its a good way to keep fresh conversations going; particularly if you are a business new to the social sphere, you should consider each new follow an opportunity to create engagement. So why do it at all?

Tools 163

Tools Klout Policies HootSuite 163

Akamai Marketing

SEPTEMBER 13, 2011

Social media is popular because there is potential for building a community, but simply participating in social media does not inherently give you a community. Support doesn’t mean messaging, it means finding out what’s important to your community and help them have that conversation.

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

JULY 26, 2011

And sometimes, particularly of late, the conversation (engagement) happens on Twitter or Facebook, so its not going to correspond exactly to web traffic. After all, isn’t that the promise of social media? Don’t get me wrong, I appreciate the sharing. Either way: stinky milk should never be shared or consumed.

Engagement 156

Engagement Twitter Creative Commons Trends 156

Akamai Marketing

MARCH 22, 2013

Lately, in conversations about personal branding, this opportunity seems to be making a resurgence. We’re not done with this conversation and maybe a blog post is needed. Community social media Transparency Twitter Vent advice automation personal branding' It’s so… Boring. Time Consuming.

Buy 124

Buy Brands Twitter Communities 124

Akamai Marketing

DECEMBER 31, 2013

There has been so much talk about how social networks have user abandoning accounts or creating multiple accounts and only using a few. The conversations have centered around three schools of thought: 1) investors are getting ripped off 2) social advertisers are getting ripped off 3) businesses using social media are getting ripped off.

Social Media 121

Social Media Advertising Conversation ROI 121

Akamai Marketing

JUNE 26, 2012

For me, one of the more fascinating aspects of social media is the impact it has had on our culture. Depending on how you look at it, social media has either revolutionized communication, or made it easier to do what we did 100 years ago. One would think that the culture of social would be embraced by employees.

Social Media 163

Social Media Case Study Apple Collaboration 163

Akamai Marketing

NOVEMBER 1, 2011

We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. As evidenced by this video created by the Unmarketing Team of Scott Stratton, which tickled the funny bone of lots of social media peeps last week: Social Media ROI by UnMarketing.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

NOVEMBER 10, 2011

While using social media for business purposes has been around for the better part of 5 years now, we’re reaching a place where businesses are starting to ask “what should I be doing with social media?” Why Social Media? Every single time I meet a new client I ask “Why Social Media?”

Questions 192

Questions Social Media ROI Domain Name 192

Akamai Marketing

MARCH 2, 2012

I’ve recently had some conversations with people who are feeling that because they didn’t get integrate social media right away, that they’ve already been left behind. These business are more nimble , and may better be able to take advantage of the “main street” nature of social media.

Training 196

Training Social Media Creative Commons Case Study 196

Akamai Marketing

DECEMBER 20, 2011

While I typically discuss social media, and these expert requirements certainly apply to finding a social media expert, they aren’t limited to social media experts. If you’re looking to talk to an expert, think about these things before moving forward.

Social Media 186

Social Media Creative Commons Proposal Project 186

Akamai Marketing

MARCH 1, 2011

That is to say, you feel like things are going great, you’re having engaging conversations regularly and feel as though you even have some “friends&# in Twitter. We should never sit on our laurels in social media. What’s your social currency? Its easy to get lulled into a false sense of success.

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

NOVEMBER 22, 2011

It appears as though the dust has settled and its a new day in social media management. There are some very handy and cool features in the new Sprout Social, here are my faves: Contact History. This is one reason why I think Sprout Social is trying to move into the social CRM space (I’m hoping and praying they do).

Tools 149

Tools Social CRM Comparison HootSuite 149

Akamai Marketing

AUGUST 29, 2011

to share content from other Social Media Club members. Its a great way to support other Social Media Club professionals and its been a fantastic conversation starter. I find Storify works best with specific hashtags and is a fantastic way to curate conversation surrounding an event. I use Paper.li

Curation 255

Curation Paper.li Storify Tools 255

Akamai Marketing

MARCH 19, 2013

Cons: Delaying comments prevents organic timely conversation. It’s also basically a message to the community that there is no value in organic conversation. PS: Join me for more blogging tips and tricks April 30th at 6PM for Blogging for Business at Pacific New Media. Image: Creative Commons BiochemSoc.

Comments 130

Comments Communities Policies Posterous 130

Akamai Marketing

JULY 23, 2012

The Real Social Media Lesson Behind the NRA Twitter Post After the Aurora Shooting. But for those of us in social media, the lesson here is a little more nuanced. The lesson learned here for social media professionals isn’t that you should read the news (though you should ). Happy Friday!

Twitter 149

Twitter HootSuite Training News 149

Akamai Marketing

JULY 10, 2012

But today, I’ve got a great example of implementing social values. It doesn’t even come with an example from social media. Another great example of how social media isn’t about the platforms, but about the way companies embrace social values of transparency, two-way communication and engagement.

Survey 130

Survey Small Business Social Media Examples 130

Akamai Marketing

MARCH 17, 2014

I’m showing you this ACTUAL conversation because this person was actually honest enough to TELL THE TRUTH about why I received some random connection request. ” It isn’t because I don’t “get” social media and the power of connecting. Newsflash: if you should meet them, then you probably will.

LinkedIn 176

LinkedIn Meeting Instagram Skills 176

Akamai Marketing

AUGUST 9, 2011

To explain: last we I talked about how you shouldn’t be too blinded by demographics in social media, because, people like to talk to other people, not marketers. They know that infographics are easy to read quickly and easy to share: perfect for our attention-deficit social media community. Guess what?

Content 202

Content Creative Commons Types Social Media 202

Akamai Marketing

JULY 19, 2011

Excitement to me, by the way, is measured largely in conversation around the post. The conversation took place elsewhere: Sometimes, instead of commenting on a blog post, people will choose to engage on another outpost, Facebook or Twitter for example. Regardless, you have to learn from the experience and move on.

Badge 175

Badge Creative Commons Engagement Hashtag 175

Akamai Marketing

JANUARY 15, 2013

Another year of measuring social media ROI. Because first, we should dispel some myths about measuring social media ROI. I’m an advocate for social media ROI, but before we can measure social media ROI, we have to kick these myths to the curb. Now hear this: social media is not free.

ROI 194

ROI Social Media Policies Creative Commons 194

Akamai Marketing

NOVEMBER 6, 2012

Remember (Almost) everything you need to know about social media you learned in Kindergarten. Authority building for people is the Jackie Kennedy of social media. These videos were so wildly successful for Gary’s wine business that he is now a known expert in business and social media. Its classy.

Tips 175

Tips Hubspot Engineering WordPress 175

Akamai Marketing

JULY 2, 2012

Recently, several high profile social media people have removed themselves from Klout all together. Sure, you still get points for each time you’re mentioned, but the I see this as an interpretation of the idea that if you aren’t sharing and having conversations with others, then how influential are you really?

Klout 177

Klout Comparison Influencer Airlines 177