Dave Fleet

JUNE 15, 2010

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. I came away impressed.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

JULY 5, 2010

Now we’re seeing another significant player in a similar move, as Toronto-based Sysomos is acquired by news wire service Marketwire. First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Update: Sysomos has confirmed the acquisition.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

yMarketingMatters

JUNE 20, 2014

There are many business owners running small-to-medium sized businesses who are still hesitant to invest in and start social media marketing because they are not sure how to measure and prove social media ROI – Return on Investment. for nurture and eventual conversion. Email Collection. Word of Mouth.

Small Business 263

Small Business Social Media How To ROI 263

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). I think listening with a tool like Radian 6 is step 1, monitoring with something like SM2 is step 2 and managing from one platform with two way conversation is step 3. I also look at how we're going to use it.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. So, I’ve started to look at followers per tweet as a metric that focuses on the efficiency of time spent.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

AUGUST 10, 2010

Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. However, I think that there may actually be something to this whole idea of influence and how to find the influencers. It will be interesting to watch. It will be interesting to watch.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Webbiquity SMM

FEBRUARY 13, 2017

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Sample review: “One of the downfalls of Instagram for brands is the lack of analytics and ROI of posts. 13) Sysomos. Showcase reviews: ViralBlog.

Tools 207

Tools Social Media Netvibes Sample 207