Koka Sexton

JANUARY 5, 2023

In this blog post, we will explore the best practices for qualifying leads, measuring campaign performance, boosting conversion rates, and increasing audience engagement and retention. Best practices maximize marketing ROI. These include cost-per-lead, lead to opportunity conversion rate, and customer lifetime value.

Metrics 140

Metrics B2B ROI Advertising 140

Sprout Social

JUNE 13, 2023

At Sprout, we’re dedicated to shaping solutions that amplify sophisticated social strategies, creating a direct link from social insights to return on investment. Siegel says proving ROI is a primary focus, and she uses our platform to help her set goals and craft social strategy. in savings over three years.

Atlassian 101

Atlassian ROI Social Media Collaboration 101

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

ROI 52

ROI Influencer Marketing Campaign 52

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. How Does Lead Scoring Maximize Social Media ROI? Constraints on time and resources. Jump to Section What is marketing automation?

ROI 62

ROI Social Media Marketing Curation 62

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. Enter Twitter Lists, your filter for cutting through the chaos to find the conversations that matter most to your business. Marketers must tap into these trends to stay relevant and engage in conversations that matter to their audience.

Strategy 52

Strategy Twitter Tips Marketing 52

Sprout Social

OCTOBER 19, 2023

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. Thus, cutting through the noise of thousands of social conversations in seconds to give you data that matters to your brand.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. A strong conversion rate is a quantifiable way to make a case for more video resources.

Conversation 89

Conversation Video Tips Embedding 89

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights.

Strategy 122

Strategy Brands UGC Marketing 122

Socialmedia.biz

FEBRUARY 24, 2019

Why should you go beyond the conventional ROI metrics of success? According to Sean Jackson , CFO of Copyblogger Media – “Social media marketing is never going to produce an ROI. As social media continues to unfold and evolve, it’s important to create a culture of marketing that’s not based on ROI alone.

ROI 132

ROI Social Media Airlines Proposal 132

Keyhole.co

FEBRUARY 23, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Tailor your measurement strategy to your goals. Likes are great, but conversions are the ultimate win. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 29, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Tailor your measurement strategy to your goals. Likes are great, but conversions are the ultimate win. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Pam Moore

JUNE 4, 2019

Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. It's not that they don't want to increase conversions and sales.

ROI 60

ROI Conversation Template Templates 60

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? Paid Social Media Strategies for B2B.

B2B 136

B2B Social Media Strategy LinkedIn 136

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. The Ultimate Guide to Sales and Marketing Conversion Funnels .

Conversation 78

Conversation Template Templates Marketing 78

Pam Moore

SEPTEMBER 21, 2016

Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. It’s not that they don’t want to increase conversions and sales.

ROI 60

ROI Conversation Training Template 60

Oktopost

MARCH 4, 2024

Depending on your stage and business model, you will need different tools and strategies to grow your company without breaking the marketing bank. Measuring the success of B2B SaaS Marketing Ultimately, your marketing strategies should drive revenue through customer acquisition or retention. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Pam Moore

AUGUST 13, 2019

Instead, you need to design and implement a well thought out and tested conversion funnel that helps you organically attract, inspire and engage your ideal customer. Learning how to increase conversions and sales using Twitter requires both art and science. Importance of a good content strategy and plan to increase sales.

ROI 60

ROI Strategy Twitter How To 60

Hootsuite

DECEMBER 12, 2023

Source: Jason Hawkins on LinkedIn Advocate for your business All your regular marketing still has its place, but committing to thought leadership content — meaning, you posting your insights on social media as an executive — can add quite a boost to your company’s strategy. But you should at least have an outline of a strategy.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Oktopost

APRIL 10, 2019

Your marketing automation and social media teams each have certain KPIs in order to prove the ROI of their marketing initiatives. Over half (52%) of B2B marketers still find it difficult to prove social media ROI. With social lead capture your social media tool can track conversions from the prospects initial ‘click’.

Conversation 99

Conversation Social Media ROI B2B 99

Keyhole.co

JANUARY 20, 2024

Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? One example of a brand using this strategy is Instant Pot. The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Pam Moore

MARCH 9, 2020

However, when you do the “double click” and take a deeper look at their strategies, tactics, and content you may see it's truly lacking differentiation. Many don't know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Give us a shout and let's get to work!

ROI 78

ROI Strategy How To Marketing 78

Pam Moore

MAY 18, 2020

ROI is not something you have seen in a long, long time? 8 Bad habits that stop content marketing ROI in it's tracks. Need to achieve a higher ROI on your digital and social marketing efforts? Before you even think about using social media for business you need to develop your social branding strategy and plan!

ROI 78

ROI Content Template Templates 78

The Realtime Report

JANUARY 17, 2022

5 B2B Marketing Strategies. With business-to-business (B2B), it’s important to use the right strategies to generate leads. With that in mind, here are the top five B2B marketing strategies that you need to know about. Overall, these are the five strategies that should belong to your B2B marketing plan.

B2B 113

B2B Strategy Marketing Mobile 113

Koka Sexton

AUGUST 11, 2023

In this article, we’ll dive deep into the practices that distinguish top-performing content marketers, focusing on documented strategies, budget allocations, and measurement practices. What Is the Role of Documented Strategy & Budget Allocation? This is why measurement is such a critical part of content marketing strategy.

Strategy 52

Strategy Content Loyalty Marketing 52

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? Source: Meta Ads Manager Pros and cons of boosted posts Each of these socal advertising strategies has its own advantages and disadvantages.

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Ignite Social Media

DECEMBER 14, 2018

When it comes to driving business value through social media, Facebook should have a spot reserved in your strategy. To ensure your team is extracting maximum Facebook business value for your company, crosscheck the following with your current strategy. First, make sure you are tracking website conversions from social media.

Strategy 142

Strategy Facebook CPC How To 142

Convince & Convert

NOVEMBER 25, 2014

To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. So, if a download isn’t a conversion, what is? Define Conversions.

Mobile 161

Mobile Conversation How To Applications 161

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. Here are 18 tried and tested marketing strategies to try for Black Friday!

Strategy 101

Strategy Discount Marketing Retail 101

Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Source: Marketoonist. Fans beget more fans.

Strategy 131

Strategy Brands Hubspot Survey 131

agora pulse

JANUARY 8, 2019

The biggest challenge is estimating the social media ROI. What is Social Media ROI? Social media ROI (“return on investment”) is a measure used to signify the return from the cost of investment in social media. Why Track Social Media ROI? Here, tracking ROI is simpler because the new leads become paying customers.

ROI 87

ROI Social Media Industry Insurance 87

Sprout Social

FEBRUARY 12, 2024

They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. Plus, the three critical components of an effective influencer marketing strategy you need to know. It’s also important to align influencer activities with platforms that drive high engagement and conversion rates.

Influencer 106

Influencer Marketing Collaboration ROI 106

Sprout Social

OCTOBER 11, 2022

The pillars of a content strategy for employee advocacy platform. Share educational resources that will inform, engage and spark conversation. Incorporate executive thought leadership into your advocacy strategy. Take your strategy to the next level by keeping track of the publications quoting and interviewing your execs.

Strategy 131

Strategy Content Curation Press Release 131

Pam Moore

JANUARY 28, 2016

Instead, you need to design and implement a well thought out and tested conversion funnel that helps you organically attract, inspire and engage your ideal customer. Learning how to increase conversions and sales using Twitter requires both art and science. Importance of a good content strategy and plan to increase sales.

Conversation 113

Conversation Tips Twitter ROI 113

Oktopost

MARCH 15, 2021

The mood and behavior of your audience have changed, and so too must your marketing strategies. Here’s how to adjust your strategy to be successful. Re-evaluate Your Marketing Strategy. Step one for optimizing your social media marketing strategy is to perform an audit and analyze your key performance indicators.

B2B 136

B2B Social Media Strategy LinkedIn 136

Sprout Social

MAY 11, 2021

Much like SEO or CRO (conversion rate optimization) requires tweaking and testing, so does SMO. Assess the overall ROI and outcomes of your social marketing (think: sales, brand awareness). 6 social media optimization strategies you should totally try. Content strategy optimization. So, why bother? Account optimization.

Social Media 132

Social Media Strategy Engagement Hashtag 132

Sprout Social

JANUARY 24, 2024

It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Influencer marketing has grown beyond getting a viral moment.

Metrics 100

Metrics Influencer Marketing Survey 100

agora pulse

DECEMBER 15, 2018

What is social media ROI? Social media ROI (“return on investment”) is a measure used to signify the return from the cost of investment in social media. Why track social media ROI? Tracking the ROI of a social media campaign can show you what is working for your company and what isn’t. Where to start. Acquisition.

ROI 75

ROI Social Media Industry Insurance 75