Webbiquity SMM

JUNE 7, 2018

It’s the preferred direct marketing tactic for low cost and high ROI. Still, 61% of marketers want to increase the effectiveness of their SEO to get more visits and conversions this year. Bynder, for instance, multiplied their leads by 400% through the Lead Gen Forms embedded in Sponsored Content with a 20% conversion rate.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

APRIL 29, 2013

” • 82% of marketers who blog see positive ROI for their inbound marketing. Inbound marketers double the average site conversion rate of non-inbound marketers, from 6% to 12% total. There more—much more—in the report, covering topics ranging from ROI, metrics, and testing, to inbound marketing tools and tactics.

Report 185

Report Hubspot Marketing ROI 185

Webbiquity SMM

SEPTEMBER 16, 2013

Simply because a specific metric doesn’t appear on a P&L statement or in an ROI calculation doesn’t make it unimportant. Just as a pilot needs instruments to fly accurately and safely, marketers need a broad set of interim metrics to measure their overall web presence and activities. Search Engine Visibility.

Metrics 195

Metrics Marketing Class ROI 195

Webbiquity SMM

APRIL 11, 2011

It’s admittedly a squishy measure, not likely to sit well with the social media ROI crowd; it will make your CEO’s eyes roll and your CFO blanch, but those who really get social media intrinsically know how crucial this is: karma. But there’s one critical metric that remains elusive to measure.

Metrics 176

Metrics Social Media Adwords ROI 176

Webbiquity SMM

APRIL 11, 2011

It’s admittedly a squishy measure, not likely to sit well with the social media ROI crowd; it will make your CEO’s eyes roll and your CFO blanch, but those who really get social media intrinsically know how crucial this is: karma. But there’s one critical metric that remains elusive to measure.

Metrics 167

Metrics Social Media Adwords ROI 167

Webbiquity SMM

MAY 25, 2021

Here’s the rest of that conversation. We can quantify the ROI. We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds. The Best Influencer Marketing Platforms for B2B and B2C.

B2B 306

B2B Influencer Platform SMS 306

Webbiquity SMM

DECEMBER 21, 2010

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Though business use of social media is rapidly increasing, many executives remain skeptical of its value.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

FEBRUARY 2, 2015

While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. This can help spike your reach and inject your brand into trending conversations. Use tools such as Hastagify.me

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

NOVEMBER 2, 2010

Though measuring direct ROI is challenging , a successful social media program should increase engagement with customers and prospects, provide direct website traffic and increase branded search traffic. These real conversations also produce some of your most loyal fans and greatest evangelists.&#. And there’s so much more.

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

APRIL 11, 2012

Listen to the conversation for a while before jumping in, so you get a solid sense for the tone, etiquette and group dynamics of each social venue as well the popularity of various specific discussion topics. This is where the “R” happens in social media ROI.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

MAY 3, 2011

Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. Also an expatriate Minnesotan now living in southern California (we miss her, but can’t blame her). Angie Schottmuller. aschottmuller.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

JANUARY 2, 2013

Why web presence optimization metrics are vital: half of marketers say tightening integration between social media and traditional marketing is a key goal for 2013, yet nearly a third identify that as one of their top social marketing challenges, and a whopping 57% way measuring social ROI is a challenge. Convince & Convert ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

OCTOBER 10, 2023

Personalized GIF campaigns have demonstrated their effectiveness in building strong connections with audiences, leading to higher conversion rates and brand loyalty. Measuring ROI and Effectiveness Measuring ROI is crucial in every marketing project, including AI-powered GIF campaigns.

Social Media 220

Social Media Marketing B2B ROI 220

Webbiquity SMM

SEPTEMBER 13, 2016

There remains some debate about whether social media ROI can be measured. ROI skeptics point to several issues, among them: Social media is very poor at directly driving purchases, accounting for just 1% of ecommerce sales. Those on the pro-ROI side, however, counter that social media is a channel for marketing and customer service.

ROI 100

ROI Social Media Marketing Curation 100

Webbiquity SMM

DECEMBER 16, 2014

Brian Solis’ Conversation Prism Catalogs The Best Social Platforms by Search Engine Journal. ** 5 STARS. ” What to measure: ROI or KPIs? Randy Bowden shares his thoughts on the ROI-vs-KPIs debate introduced above. by iMedia Connection. All are steps along the journey — critical steps.” by bowden2bowden blog.

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

DECEMBER 30, 2014

It Depends On Proving Your ROI by Forbes. Yet) despite the overwhelming interest in content marketing, 55% of B2B content marketers think their campaigns are ineffective”—Benjy Boxer contends that content marketing efforts need to show ROI, and provides an example worksheet. an offer of an assessment or ROI calculator).

Content 193

Content Tips Marketing B2B 193

Webbiquity SMM

FEBRUARY 7, 2011

ROI remains a contentious issue, but in at least a few areas best practices began to emerge. The Social Media Marketing List: 45 things you should be doing but probably aren’t by Conversation Marketing. 5 strategies for a captivating social media conversation by iMedia Connection. Social Media Metrics and ROI.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Buy his new book ! . •

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

AUGUST 2, 2010

The book will explain why old-school broadcast practices are waning and new conversational methods are on the rise. 2010 Lead Generation Marketing ROI Study (32 pages). The report recommends using richer metrics to measure not only the last click leading to a conversion, but also the effect of other activities (e.g.,

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

JANUARY 3, 2012

social media ROI, lead quality, content marketing) will remain priorities in 2012. ” This post details a conversation she had with Craig Rosenberg about B2B website usability, effectiveness and conversion rate optimization. Holger Schulze laid out these ten predictions in January 2011. Just What Do Marketers Do, Anyway?

B2B 190

B2B Strategy Marketing Buy 190

Webbiquity SMM

DECEMBER 4, 2012

How can you measure (or can you measure) social media ROI ? Come with a case of beer and some great conversation, and you just might be a hit. Social Media ROI Measurement Guides. Social Media: ROI Possible by SlideShare. 6 Expert Tips for Measuring Social Media ROI by OMI Blog.

Social Media 213

Social Media Resources Tips Policies 213

Webbiquity SMM

OCTOBER 23, 2012

Then he provides several tips for improvement such as participating in Tweet chats and actually conversing with people. ” Tailoring Twitter: The ROI of Curating Content on Twitter by Successful Blog. The Top 10 Reasons You Need to Use Twitter Lists Now by Bad Redhead Media. It’s like you invited them to an exclusive party.”

Tools 203

Tools Tips Twitter Klout 203

Webbiquity SMM

MAY 23, 2017

They effectively use content to establish subject matter expertise in this area and to build a community of like-minded people who can share and add to the conversation in order to become a thought leader in this space. Including a video on your landing page can increase conversion rates by 80%. Check out the video here.

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

FEBRUARY 26, 2019

The majority of all businesses report that social media and email marketing have the highest ROI. Which Channels Drive the Most Conversions. SEO and SEM: SEO efforts generate, on average, about 10% of website conversions, with SEM/PPC contributing roughly 6%. Which Channels Produce the Highest ROI.

Strategy 161

Strategy ROI SEO B2B 161

Webbiquity SMM

MARCH 29, 2016

Engaging: Being “social” is about conversations. Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions.

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

JANUARY 13, 2015

Jayson DeMers details seven factors to consider when determining where to focus social media marketing efforts (such as conversions and customer value: “Do visitors bounce immediately off your page, or are they reading your content, amplifying your message and becoming customers? Thank goodness!).”

Social Media 100

Social Media Marketing B2B ROI 100

Webbiquity SMM

OCTOBER 5, 2010

In other words, the 14 million odd people who regularly go on Twitter (as opposed to the 95 million that have signed up), are already active in social media, know how to make things happen and to create noise – good or bad – online, and take conversations elsewhere, be that to blogs, forums, other social networks, or even the mainstream media.&#.

Tools 207

Tools Twitter Tips Statistics 207

Webbiquity SMM

DECEMBER 15, 2020

Separating the pop culture and political rants from the work-related conversations by creating a separate Twitter for business network is one possible solution—though to date there have no moves by Twitter in that direction. Measure the complete ROI of offline & online marketing investments across any channel. Followers: 915.

Company 149

Company Twitter Software System 149

Webbiquity SMM

JANUARY 31, 2011

Active interacting with others, engaging in conversations, and linking to valuable content.&#. Twitter success stories: Explaining the ROI of Twitter by {grow}. 13 Twitter Tips for Increasing Engagement by Sazbean. As Mark Schaefer explains, “There are MANY benefits to Twitter besides direct sales. by Sexy Social Media.

Tools 193

Tools Twitter Tips Hubspot 193

Webbiquity SMM

MAY 2, 2017

The marketing performance management tools below go beyond standard web analytics apps, incorporating features like multi-channel tracking, revenue and ROI forecasting, and marketing campaign analytics. Sample review: “(BrightEdge) offers a complete platform for content ROI with the latest SEO technology. 2) Allocadia.

Tools 201

Tools Sample Samples Marketing 201

Webbiquity SMM

FEBRUARY 13, 2017

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Sample review: “One of the downfalls of Instagram for brands is the lack of analytics and ROI of posts. ” — Social Media Today. 13) Sysomos.

Tools 207

Tools Social Media Netvibes Sample 207

Webbiquity SMM

FEBRUARY 7, 2012

Infographic: Social Media ROI Statistics by Digital Buzz. Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. And while women outnumber men on almost every major social network (e.g.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

JANUARY 17, 2011

Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars. According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. 80% read blogs. 69% are active in social networks.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

DECEMBER 2, 2014

Videos on landing pages increase conversions by 86%. Email marketing delivers the highest ROI (about $44 per dollar spent, on average) of any digital marketing tactic. Banner ads have the lowest ROI. 67 percent of marketers say that email is ke3y for attracting and engaging prospects, and the best path to increase marketing ROI.

NewsCred 273

NewsCred Statistics Social Media B2B 273

Webbiquity SMM

AUGUST 5, 2013

500 say they can adequately determine ROI for the social media spending. Yet 35% of marketers say ROI is the most important measure of inbound marketing success. 24% say marketing’s influence on sales and 16% cite conversion rate as the key metrics. Only one-third of the companies in the Inc. Relevanza ). 90% of Inc.

Statistics 214

Statistics Social Media B2B SEO 214

Webbiquity SMM

NOVEMBER 12, 2013

But 75% of marketers can’t calculate their ROI of their marketing spending and and 50% of them say that IT is not a strategic partner. Nearly three-quarters of b2b marketers say they can’t measure the ROI of social media at, or can measure it only some of the time. And yet—there were 5.3 iMedia Connection ). eMarketer ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

APRIL 8, 2014

How to Setup Facebook Conversion Tracking and Why It Matters by SteamFeed. Writing that “the Facebook Conversion Tracking feature is a way for marketers to measure the return on investment (ROI) of their Facebook ads,” Amanda DiSilvestro (again) provides a concise, three-step process for setting up and using this capability.

Facebook 223

Facebook Marketing B2B Advertising 223