Waxing UnLyrical

FEBRUARY 13, 2013

And, as usual, he kept the conversation going with some very interesting views on the future of PR (you know I’m helping him and Patrick Ashamalla put on xPotomac , right?), Last week, my friend Geoff Livingston joined us for the bi-weekly #measurePR Twitter chat. Geoff Livingston (@geoffliving) February 5, 2013.

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Waxing UnLyrical

MARCH 23, 2012

So they’ve just released a new eBook titled “Facebook Timeline for Conversions & ROI.” Create conversions using customized Apps. My friends at Hy.ly (I have no business relationship with them, though I am a fan and they built me a special Hy.ly ” It’s free.

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Waxing UnLyrical

APRIL 8, 2013

… but whatever it was, it led to an extremely fun and engaged conversation. But it was when I asked what Sandra (and others) made of the “value of a Facebook fan” type conversation, that things got really interesting: @ shonali A2. John Trader (@John_Trader1) April 2, 2013. So far so good. ” #measurePR.

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Waxing UnLyrical

AUGUST 4, 2011

Find your audiences where they are, and join the conversation. It was an awkward time for everyone. Let’s not revisit it. This goes for trending topics on Twitter too.). Go to your audience. If language or context is an issue, get ambassadors. Recruit members of the community to help share your message. Know what’s funny.

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Waxing UnLyrical

JANUARY 4, 2016

Why: “The perfect blog is an ideal, one whose requirements shift with trends and demographics,” says Steve Olenski as he explains why “those who forgo this invaluable lead-generation tool are missing a golden opportunity for higher conversions and greater ROI.” Does Keyword Optimization Still Matter?

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Waxing UnLyrical

OCTOBER 9, 2015

RT @DanTisch A2: Commonalities: Obsession w/ ROI; search for transparency/replicability; desire to show org/biz impact. As usual we had a terrifically engaged conversation, so in the blink of an eye the hour was over. On practical level, big difference is refusal of some – big – markets to give up their AVEs.

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Waxing UnLyrical

OCTOBER 22, 2010

Did the question of “ROI&# ever come up when you were discussing the strategy with the client? ROI is the #1 question and CRT/tanaka was very particular about setting the right expectations from social media [during this ] year-1 engagement. How will they change their landing page/site to optimize conversions?

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Waxing UnLyrical

OCTOBER 18, 2011

” Like everywhere else, the immediate and measurable response of digital, and its presumed clearly visible ROI, is getting people slightly too excited. That is largely because we are in the midst of a Facebook frenzy with every imaginable type of business feverishly trying to increase the number of “Likes.”

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Waxing UnLyrical

JUNE 24, 2016

Conversation is minimal, barring the moderator randomly talking to herself; people could be inside a subway car, they’re so quiet. It’s time to look at the BIG picture w/ different data sets to see how PR is a part of the ROI puzzle. Yet online, it’s all RAH RAH RAH!!! AMECSummit #measurepr.

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Waxing UnLyrical

OCTOBER 28, 2010

Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Click here to try reconnecting the live stream. | pts Settings. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

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Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. “If you can’t measure it, you can’t manage it.” Peter Drucker.

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Waxing UnLyrical

DECEMBER 23, 2010

It started from nothing – literally – just an idea that I had when I saw PR-related conversations on Twitter that invariably had measurement questions attached to them. Am I going to I tell you what the “ROI&# of #measurePR is? Am I going to tell you what the impact of #measurePR is? pts Settings. Wanna Subscribe?

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Waxing UnLyrical

JULY 20, 2016

Whether it’s the CEO or marketing manager, someone is going to ask about the ROI of your campaigns and other efforts. Guest Post by David Klein. More than ever, clients demand that PR agencies prove their value. Successful agencies have become very good at telling their stories and quantifying the impact of their work.

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Waxing UnLyrical

SEPTEMBER 13, 2010

We’ll pick up where we left off last week, discussing social media ROI. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Thanks so much for stopping by WUL!

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Waxing UnLyrical

DECEMBER 16, 2010

… “… For me, online ‘conversation’ has no real value other than being the first contact to a possible friendship or business relationship. I feel I already know the folks I’m meeting; typically a conversation starts off with, “Oh, you’re …!&# Is there any ROI? pts Settings.

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Waxing UnLyrical

DECEMBER 6, 2010

Are you engaging in conversations? Please do share via a comment below, so that we can continue the conversation and learn from each other. Ive passed the 80/20 and probably at 60/30 on business vs. personal tweets, with 10 for just chatting, conversations. ROI rears its head. Or other blogs? pts Settings.

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Waxing UnLyrical

FEBRUARY 18, 2020

When companies attempt to measure media ROI, they tend to focus heavily on typical marketing/sales metrics like an increase in sales, web traffic and ultimately lead conversion. The c-suite is looking for “impact” PR, the kind of work that can be tracked back to business outcomes, and needs a specific way to measure it.

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Waxing UnLyrical

DECEMBER 18, 2012

Beth and Katie drive this point home very effectively, yet in a most conversational way. It is only when you start measuring the right things to inform your decision making and strategy that you have a hope in Hades of reaching your goals. I really, really like this book.

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Waxing UnLyrical

NOVEMBER 10, 2010

Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. The unexpected are the intangible rewards beyond ROI, that these networks are so supportive and helpful.

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Waxing UnLyrical

JANUARY 29, 2013

Despite a hectic travel schedule, and recovering from the ‘flu, she graciously agreed to visit with #measurePR. And so began one of the most fun chats I’ve ever moderated (and I’ve moderated a LOT!).

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Waxing UnLyrical

OCTOBER 7, 2019

There are phenomenal ROIs of content marketing. Leads to more conversions. This eventually leads to higher conversion rates. Then there’s more element of surprise and, as a result, more attention and conversation is produced. The goal is to keep visitors and customers coming back to the brand.

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Waxing UnLyrical

JANUARY 30, 2015

” They are all about ROI without providing value. Or, as he put it: “One who ruins a perfectly good network by turning conversations about other topics into conversations about social media, then stresses the importance of social media.” ” Ha! The calculator (from Eileen Masciale ). ” 10.

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Waxing UnLyrical

APRIL 26, 2018

So what’s the ROI? It was the targeted, paid social tactics that got them in front of the right audiences, inspiring and converting donations and volunteers, generating traffic to the website and sparking conversations across social channels. Nonprofit Storytelling: The Opportunity. That’s an opportunity. Nonprofits have a purpose.

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