The Social Media Incubator

JULY 10, 2013

For one thing, a high click-through rate (CTR) could result in a low conversion rate. Conversions = leads or sales. Would you rather have CTR of 10% with a conversion rate of 1% or a CTR of 8% with a conversion rate of.6%? Scenario 1 : 1,000 ad views = 100 CTR (10%) and 10 conversions (1%).

ROI 125

ROI Facebook Adwords How To 125

The Social Media Incubator

NOVEMBER 16, 2009

scan or click the QR code to see the packages we offer True Social Media ROI is All About Integration by admin on November 16, 2009 Not long ago, a client came and asked if we could “help her business go viral” by launching social media for her company. Public Relations and Small Business Mavericks C.E.L.

ROI 106

ROI Social Media Foursquare Consultant 106

The Social Media Incubator

MAY 3, 2013

So what are the most important metrics that determine your online ROI ? Every business owner should pay close attention to two website metrics and listen to what they are saying: Conversion Rate and Visitor Engagement. Conversion Rate. To measure your conversion rate you must first have a desired goal. Visitor Engagement.

Metrics 125

Metrics ROI Marketing Newsletter 125

The Social Media Incubator

OCTOBER 10, 2013

But in the age of social media, where marketing is much more transparent and the message has become a conversation…are personas still a good marketing idea for business? All of these are marketing “personas” ( as obviously wolves, geckos and ducks can’t speak on their own !). What do you think?

Social Media 132

Social Media ROI Sports Campaign 132

The Social Media Incubator

MAY 6, 2011

As more people became aware of the news on Sunday, Twitter was alive with conversation about the event in every part of the world. When major news breaks in your company, your industry or the world, you’ll want to be responding and sharing conversations in real-time. Remember, social media is “Real Time PR.”

Social Media 140

Social Media News Foursquare Small Business 140

The Social Media Incubator

FEBRUARY 17, 2012

A recent USA Today article claims that “Small businesses use social media to grow”and quotes Smashburger ’s Jeremy Morgan, Senior VP of marketing and consumer insights as saying, “Social media is an opportunity for us to engage with consumers and have a conversation, which is different than paid media, when you’re just shouting through a bullhorn.”.

Social Media 111

Social Media Small Business Authentication Resources 111

The Social Media Incubator

FEBRUARY 17, 2012

A recent USA Today article claims that “Small businesses use social media to grow”and quotes Smashburger ’s Jeremy Morgan, Senior VP of marketing and consumer insights as saying, “Social media is an opportunity for us to engage with consumers and have a conversation, which is different than paid media, when you’re just shouting through a bullhorn.”.

Social Media 100

Social Media Small Business Authentication Resources 100