Techipedia: Tamar Weinberg

MAY 18, 2010

In every industry, there are existing conversations going on. A social media strategy will allow you to get in on these conversations so that you can offer solutions, push buttons, and get people talking. Commenting, posting blogs and inviting conversation allow customers to connect with you and your brand. What motivates them?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. Join relevant groups and join in the conversation. Over the past couple years, one of the most common questions from business owners has been, “Do I need to be on Facebook and/or Twitter?&#

Industry 231

Industry Real Estate Social Media Travel 231

Techipedia: Tamar Weinberg

AUGUST 27, 2008

page views SEO ROI — 1.2 page views While a parity in page views exists between social networks for Online Marketing Banter, both SEO ROI and Van SEO Design experience higher engagement levels from Sphinn members. new visitors SEO ROI — 96.5% page views Van SEO Design — 1.15 Thank you to both of you.

Social Media 100

Social Media StumbleUpon SEO ROI 100

Techipedia: Tamar Weinberg

DECEMBER 2, 2008

Then the comments come in, and a conversation takes place. The admin (Professor Macdonald) / moderator (students teaching the class on a given day) create categories of conversation, which are analogous to deciding on forum names/topics and sticky threads. (In Non-sticky threads can be pushed down by threads with newer comments.)

Social Media 189

Social Media Class Forums Microblogging 189

Techipedia: Tamar Weinberg

JANUARY 5, 2010

But more than that, Mike’s post explains that social media is really about using social channels appropriately to communicate and converse — and as an extension of that, you might just end up being able to sell something. Are We Too Worried with Finding the ROI of Social Media? Measuring Social Media ROI: Does Size Matter?

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

MARCH 17, 2010

I remember sitting in an ROI webinar with New Marketing Labs’ Justin Levy , and he more or less skimmed through 5 or 6 different measuring tools like Grader, and of course, Google Analytics. Strategize With Webmaster to Create Better Conversion Just like any other advertising effort, your job needs to be measured.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JULY 21, 2009

Companies are still challenged with whether they *should* get involved in the conversation. If you have many customers, it is a cost you should be willing to invest in for what I believe is to be a positive ROI. I don’t they had much of a choice though. If they don’t respond to later concerns, are they in trouble?

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

APRIL 8, 2013

Tell me the truth: have you signed up to SEO, PPC, or social media services in the last few years, paid a couple of grand per month for visibility, and found that you were seeing slow uptake but no ROI? They want conversions. You and maybe one hundred thousand other small businesses. Yes, you, small business owner. They want money.

Marketing 190

Marketing Small Business SEO RSS 190

Techipedia: Tamar Weinberg

JULY 8, 2008

The scope of marketing needs to be broadened in view of the new dynamics that have employees, customers and prospects engaged in conversations – horizontally, peer to peer, in some cases even in co-opetition situations. Some communities are very open to marketers being there and contributing to the conversation.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Social Media: Measurement and ROI. 100 Thoughts on Social Media (Conversation Agent): This may be one of the shortest blogs post I’ve added to this 2010 list. Social Media: Measurement and ROI. Can You Measure the ROI of Your Social Media Marketing? Social Media (and Beyond): Small Business. Social Media: General.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Link Building for E-commerce Sites : Anchor text is important when it comes to link building – you want traffic but also conversions. Local SEO Tracking: How to Track Offline Conversions : Whether it’s by custom URLs or custom phone numbers, offline conversions can be tracked thanks to a bit of analytics know-how.

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

MAY 5, 2010

This method is smart because it helps build interest on another platform and drives conversions directly on their home base. How do I know if there’s ROI in Facebook? You should still consider your blog or website as a viable way to build community and/or to drive sales and conversions. Way too oldschool.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

JUNE 16, 2010

It helps build loyalty, generate conversations, and it also gets you more followers if you do it right. Do your updates request for conversations? If you don’t have alerts set up to notify you of conversations involving your brand, do it now. Are you getting ROI on your investments on the social web?

Questions 277

Questions Social Media How To Postrank 277

Techipedia: Tamar Weinberg

MARCH 10, 2010

Conversion expert. Every website that sells products or closes for appointments whether B:C or B:B should be interested in their conversion ratios and improving those ratios. Lots of promises, not much skill, close to zero ROI. what action do we take. I guess creative quantitative analyst is the term I’m after.

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

JANUARY 14, 2009

What is the ROI for Social Media? How Does a Company Dip its Toes in the Conversation? : On the other hand, if you are Brian Solis, you need to know what to do as an expert and where to listen to the ongoing conversations. Social Media ROI : Janet Fouts explains other ways to calculate your ROI on social media.

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

Most say they care most about conversions. Analysing conversations on the Internet to build-up a social media strategy can lead to many options including SEO. Reply Tamar Weinberg January 10, 2010 at 7:33 pm Hi Aaron, Interesting how this conversation was dead until last night and now I’m finally seeing detractors.

SEO 178

SEO Social Media Marketing Digg 178