Jeff Esposito

JUNE 29, 2011

If you find yourself in this position, don’t let the acronyms KPIs and ROIs spook you. As social media continues to gain more traction throughout companies, practitioners in the space will be asked the tough questions about the business value of their efforts in the space.

Social Media 44

Social Media Metrics Loyalty ROI 44

Jeff Esposito

JANUARY 8, 2014

It was an easy thing to build out and the 1:1-to-many conversations looked great on paper in presentations and garnered a lot of industry-wide Atta-boys and high fives. We all need to take off our marketing hats more and get back to what social media started as – a conversational media platform.

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

NOVEMBER 5, 2010

If you SPAM, you can believe you will be removed from the brands I like, so keep it conversational and human. How real time communications drives measurable ROI at Fortune 100 companies – This is an interesting post with an accompanying video and ebook about how the Fortune 100 responds to their constituents in real-time.

eBook 31

eBook ROI Conference Social Media 31

Jeff Esposito

OCTOBER 29, 2010

I also recorded a presentation on measuring and tracking ROI for social media for the Social Customer Virtual Summit on November 10. Jenny Zesut of Lithium and I have a great conversation that you won’t want to miss. This time of year, that is just off. If you want to check it out, you can register here. Any big weekend plans?

Lithium 24

Lithium Real Estate Sample Samples 24

Jeff Esposito

AUGUST 6, 2012

Last week, my mother-in-law emailed me a link to a press release on Social Media ROI for institutions of higher education from the University of Massachusetts Dartmouth Center for Marketing Research. I gave it a quick read and decided to check it out in more detail over the weekend. This is a decrease from 68% in 2010-11 and 73% in 2009-10.

Cost 51

Cost Study Social Media Press Release 51