Buzz Marketing for Technology

JANUARY 3, 2018

Digital Marketing was ROI Marketing and ROI Marketing was King (forgive the pun!). Second, the need to show ROI created a channel bias in which they were forced to market in only those channels which were eminently measurable. CMOs lost their jobs in 18 months because they could not prove the ROI they agreed to.

ROI 87

ROI Marketing Fashion Real Estate 87

Buzz Marketing for Technology

NOVEMBER 7, 2011

It’s a way to measure the ripple effect in media after an event either in conversations or the sharing of content. Why branded conversations in social media are important. Which brand received the most ROI for their sponsorship. What do you think about celebrities and their role in branded conversations online?

Report 191

Report ROI Authentication Conversation 191

Buzz Marketing for Technology

NOVEMBER 17, 2010

It’s a great double sided ROI story for Social Customer Support. It saves customers who are having an issue call them Brand Adversaries and delights them into becoming a Brand Advocate while it also provides a cost reduction ROI when it comes to the call center. Share this on FriendFeed. Tweet This Post.

Brands 243

Brands Reputation ROI Case Study 243

Buzz Marketing for Technology

MARCH 11, 2010

If you are to survive and thrive in this connected world, you must mine — not just monitor — these conversations to respond and glean insights that will inform your future strategy. To me this is the most fertile area on which to prove ROI. The trick is you just have to be able to listen and show up to the right conversations!

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Buzz Marketing for Technology

OCTOBER 27, 2010

If you follow me you know I talk a lot about the ROI of Social Media since I happen to have stumbled on a great ROI using Social Media in providing support for our customers at Avaya. But I think there are 3 more ROIs out there where you can build a great business case with Social Media. Which leads me to my next ROI ….

ROI 274

ROI Conversation Social Media Loyalty 274

Buzz Marketing for Technology

APRIL 18, 2012

The efficiency of marketing – especially spending on advertising – can be improved by analyzing customer “conversations” carried out across social networks and other channels. There really is an ROI in Social Media – I’ve seen it! Small Budget – Big Impact So let me ask you a question – if. I recently saw an.

Marketing 206

Marketing Metrics B2B ROI 206

Buzz Marketing for Technology

MARCH 9, 2011

Many BtoB organizations these days are spending time and money to listen to the conversations that are happening about their brand, which is a basic essential for any brand. After all customer service is the new PR and it also provides a great ROI! And Boolean searches won’t help since you wont know what to search for.

Social Media 205

Social Media B2B ROI Advertising 205

Buzz Marketing for Technology

OCTOBER 5, 2013

The following is a transcript of our conversation. Unfortunately, traditional ROI approaches to portfolio management often leaves you feeling beat up and hollow when you’re done, because you’re trying to argue about uncertain futures using only half of your brain. PD: Talk a little bit about what is a “serious” game.

Crowdsourcing 219

Crowdsourcing Collaboration ROI Meeting 219

Buzz Marketing for Technology

DECEMBER 29, 2010

– In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”. Is The White Paper Dead for B2B Marketing? 4 C’s of B2B Marketing.

B2B 209

B2B Engineering ROI Social Media 209

Buzz Marketing for Technology

OCTOBER 18, 2013

All of those learnings, in turn, can result in increased clicks, higher conversion rates, more revenue and happier customers. But these metrics aren’t tied in any way to ROI and sales. Reach the right audience. What is the demographic profile of your primary customers? Isn’t that what really matters to your business?

Retail 217

Retail Discount Loyalty Data 217

Buzz Marketing for Technology

JUNE 28, 2008

Increasingly, co-workers seem to figure theres no point in walking 10 feet to a colleagues desk and having a brief conversation when a 300-word e-mail mini-essay will do. Intranet (Finding ROI) White Paper. Governance. Human Resources. Information Architecture. Internal Communications. Intranet 2.0. Knowledge Management. Multimedia.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Buzz Marketing for Technology

JUNE 27, 2008

One theme that emerged from these conversations is the pervasive struggle to promote knowledge sharing among various generations of employees. Since November 2007, he has been commanding officer and supervisor of shipbuilding, conversion, and repair in Newport News , Virginia. KM Overview Measurement and ROI Overcoming Knowledge Loss.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Gab from SEO ROI said. increase ROI and attract fiercely loyal fans. 121 Conversation (15). Tags: conversation , networking , relationships , thought-leadership Share This. Self-Promotion as Easy as Knowing What You Do. Money Strategy, a Dead Horse, and Folks. Are You a Freelancer or a Solo Entrepreneur? Lijit Search.

Net Neutrality 240

Net Neutrality Plaxo Directory Influencer 240

Buzz Marketing for Technology

MARCH 13, 2014

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.

ROI 272

ROI Data Analysis Conversation 272

Buzz Marketing for Technology

OCTOBER 13, 2008

For many social media first-timers, that can be one of the biggest challenges: how to get the conversation going. It moves the ball forward in terms of drawing people into the larger enterprise conversation. ROI for Social Bookmarking: Very Large Possibilities. The Enterprise 2.0 A central point of Enterprise 2.0 TradeVibes â??

Social Bookmarking 109

Social Bookmarking Wiki Applications Web 2.0 109

Buzz Marketing for Technology

FEBRUARY 12, 2014

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. At the beginning of 2013, tablet users were already showing a higher conversion rate than desktop shoppers. Moreover, 20 percent of mobile users use it as their primary device.

Apparel 236

Apparel iPad Mobile Loyalty 236

Buzz Marketing for Technology

JUNE 27, 2008

barrage of information, they are able to juggle a conversation on Instant Messenger, a Web-surfing session, and an iTunes playlist while reading Twelfth Night for. Metrics/ROI. They expect results immediately. carry an arsenal of electronic devices â?? the more portable the better. Raised amid a. Search this site: Categories.

Movable Type 100

Movable Type Education URL Process 100

Buzz Marketing for Technology

NOVEMBER 3, 2016

And did I forget to say it can produce stupendous ROI results? It can produce stupendous ROI results! We wanted to own this conversation. More than just quickness for its own sake, the increased focus on what customers are interested in greatly improves content relevance.

B2B 100

B2B Marketing Analysis Insurance 100

Buzz Marketing for Technology

NOVEMBER 6, 2017

On April 6, 2016, the Department of Labor released a 1000-page document known as the Fiduciary Duty rule (DOL fiduciary) requiring financial advisors to always act in the best interest of the client, expanding the meaning of “investment advice fiduciary” originally defined under the Employee Retirement Income Security Act of 1974 to also include retirement (..)

Proposal 58

Proposal FAQ Banking Journal 58

Buzz Marketing for Technology

MARCH 23, 2010

Specifically listening or monitoring for conversations about your brand and then inserting yourself when there is an issue. Tags: Customer Support Interactive Marketing Loyalty ROI Social Media Social Networking. It pays off in any industry (B2C or B2B) and it pays off handsomely! Social Media is not a campaign it’s a commitment!

Social Media 211

Social Media Retail Loyalty B2B 211

Buzz Marketing for Technology

JUNE 27, 2008

eLearning ROI and Metrics. And, finally, I hope to start to discuss some of the conversation coming out of Do Learning Professionals Make the Worst Learners? Corporate eLearning. eLearning Design. Authoring Tools. Rapid eLearning Tools. eLearning (e-Learning). eLearning Software. Blended eLearning. eLearning Tools. 6 comments.

Web 2.0 122

Web 2.0 Research Tools Wiki 122

Buzz Marketing for Technology

NOVEMBER 3, 2010

Related posts: 3 More ROIs in Social Media – Conversations Leads and Advocates If you follow me you know I talk a lot. Share this on del.icio.us. Stumble upon something good? Share it on StumbleUpon. Share this on Reddit. Share this on FriendFeed. What’s your Social Media diet? I often get asked the question – how do you.

Social Media 207

Social Media Construction StumbleUpon Digg 207

Buzz Marketing for Technology

JULY 7, 2010

Conversely at Starbucks, $6 Billion of their sales comes from approximately 11,000,000 customers. Start with making sure the ROI of each program supports the business goals. Even more daunting is that most B2B companies’ top 10-20% or their customers account for 90% of their revenue.

Groups 183

Groups Groups B2B Forums 183

Buzz Marketing for Technology

JUNE 27, 2008

Hot Conversations. Start a Conversation. Calculate your UC ROI. Increase conversions on your site with the help of EV SSL. This blog reports on interesting new applications of technology and the people behind them. It comments on the changes taking place and what they mean for decision-making around and management of IT.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Buzz Marketing for Technology

JUNE 27, 2008

In other words, most executives either do not see KM as strategic to their organizations, or have lost faith that investment in KM offers an appropriate ROI. The #1 means of getting and sharing information is, was, and probably always will be conversations. cultural anthropology tools).

Organization 113

Organization Repository Module Template 113

Buzz Marketing for Technology

FEBRUARY 9, 2011

Disclaimer – these are my opinions formed by my conversations with these firms). They use Hierarchical Topic Discovery, which is more accurate than Sentiment or NLP because it clusters conversations based on natural language rather than sentiment. So lets dig in!

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275