Waxing UnLyrical

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How Much Listening Does Social Media Listening Really Offer?

Waxing UnLyrical

There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too. In an ideal world, we’d be able to search for these keywords in social conversations, and they’d lead us to the Holy Grail of sales. Social media intelligence.

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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Fast Retailing. And there’s a lot of talk, discussions and conversations taking place in active groups. Continuous customer feedback is the bedrock of innovation because companies that listen innovate. They include: Adobe Systems. Align Technology. BlackBerry (now trying to listen). Hindustan Unilever. IHS Markit. Salesforce.

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Four Points to Remember When Adopting a New Social Network

Waxing UnLyrical

However, a fashion or retail company has to be on there because their audience is active and present on the network. Even if your audience is on a certain network, it’s very important to listen and understand the tone of conversation before jumping in. Does your brand message fit the network?

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#measurePR Recap (March 2016): Meet the Measurement Mavens

Waxing UnLyrical

at a retail store that the number of people who walked by window matters. Conversions & engagement r good options #measurepr. @shonali A2: impressions are overrated — like sperm there’s a lot of them, but few actually accomplish the goal #measurepr. shonali A2, p.2 2 – Try telling a mgr. Sales matter. measurepr.

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#SocialPR Spotlight: Mercy Chikowore

Waxing UnLyrical

Shea Moisture, a hugely popular hair and skin brand, launched their #BreakTheWalls campaign earlier this year, drawing attention to product segregation that often happens with black hair and beauty products in retail stores. It really started a necessary conversation that truly amplified the voices of disgruntled consumers.

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Does Too Much Technology Make Us Bored?

Waxing UnLyrical

Her voice said, “Sure,” but then she proceeded to make me feel as uncomfortable as I’ve ever felt in a retail outlet. Once I was ready to pay, the cashier rang me up, a young Indian immigrant (I’ve seen him before, and my husband has had the odd conversation with him). How cool!

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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

And, finally, Jackson is also an entrepreneur; he co-owns a small retail business called FAIT ICI with his wife, where he takes orders from his better half and sweeps floors a lot. Jackson blogs at on public relations, social media and communications at Proper Propaganda , which allows him to indulge a strange love of Communist art.

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