How Much Listening Does Social Media Listening Really Offer?
Waxing UnLyrical
JULY 11, 2012
There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too. In an ideal world, we’d be able to search for these keywords in social conversations, and they’d lead us to the Holy Grail of sales. Social media intelligence.
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