Techipedia: Tamar Weinberg

FEBRUARY 11, 2015

What is the value of social media as it relates to retail ROI? AddShoppers ** is one of the coolest technologies I have ever seen for the e-commerce space and is the only offering I have encountered that has such a breadth of data on social ROI in online retail environments. and a 9.39% conversion rate. conversion rate).

Social Media 100

Social Media Retail Apparel ROI 100

Techipedia: Tamar Weinberg

JANUARY 26, 2011

When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. Today, the online space and affordability of web hosting and domain names has helped create billions of conversations about your brand, your industry, and critical key players in your space. What are your goals of social media?

Findability 201

Findability Domain Name Policies Social CRM 201

Techipedia: Tamar Weinberg

JUNE 19, 2012

Designating a community manager to monitor activity is a necessity, but that doesn’t mean your manager has to be involved in every conversation. The company works with small business internationally to keep online retailers running efficiently while offering them high-value marketing tools.

Cost 135

Cost Communities Drupal Forums 135

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Join relevant groups and join in the conversation. Set up a Twitter profile and use this as a tool to engage in conversation with travel aficionados, wedding planners and anyone else in your target demographic. The main disadvantage may be the difficulty in establishing a personal connection like you would in a hometown retail store.

Industry 231

Industry Real Estate Social Media Travel 231

Techipedia: Tamar Weinberg

JULY 21, 2009

Companies are still challenged with whether they *should* get involved in the conversation. I don’t they had much of a choice though. Reply Tamar Weinberg July 21, 2009 at 9:21 am In a way, Nick, they certainly could have. Many people think that if they involve themselves once, they’re essentially sucked in forever.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

MARCH 4, 2010

Brian explains that “conversations are happening and it is up to me to either be part of them or not.&# Today, it appears every retail or business concern says ‘follow us on Twitter’ or ‘be our friend on Facebook.’

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

AUGUST 26, 2009

This is especially true as the FTC plans to police sponsored conversations. Brand evangelism is a word of mouth marketing tactic in which the ardent supporters of your service or product feel so passionately about your offerings that they act as unofficial spokespeople on your company’s behalf.

Brands 139

Brands MySpace Yahoo StumbleUpon 139