Online ads: the benefits of retargeting
Sherrilynne Starkie
DECEMBER 7, 2013
I was really impressed with the website of that Canadian retail giant, The Bay. Advertisers find retargeting highly effective and excellent value for money with some online retailers seeing shopping cart abandonment reduced by 40 per cent, according to econsultancy.com. Others report sales conversions up by almost 60 per cent.
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