Jeff Esposito

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Listening and acting on social signals

Jeff Esposito

A few weeks back, I took the stage at Internet Retailer ‘s annual conference for the ecommerce industry to discuss social media and how marketers can do it right, but also how they can do it very wrong. Facebook Social Business social media Internte Retailer IRCE IRCE 2014 Vistaprint'

Retail 41
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Are you green-washing to build up your marketing database?

Jeff Esposito

Last week a conversation in my office really got under my skin. My coworkers Cristina and Karen were discussing that a large retailer asked them if they wanted to be green and have their store receipt emailed over to them. I’ve fallen into this trap before which is why I jumped into the conversation, wait no, bitchfest.

Sports 44
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Listening and acting on social signals

Jeff Esposito

A few weeks back, I took the stage at Internet Retailer ‘s annual conference for the ecommerce industry to discuss social media and how marketers can do it right, but also how they can do it very wrong. Facebook Social Business social media Internte Retailer IRCE IRCE 2014 Vistaprint'

Retail 20
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Why should I like your brand?

Jeff Esposito

After closing on our new house, my wife and I visited a number of large retailers looking for appliances, a lawn mower and other things that first time “big people” homeowners (read: not a condo in Boston) would need. Twitter – minimal conversation and mostly push marketing. Foursquare – no deal, despite a call out to check in.

Brands 50
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Congratulations my data says you’re prego, social measurement and stock in beer

Jeff Esposito

How Companies Learn Your Secrets – Have you ever wondered how retail chains seem to know when you’ve got something going on? To me, there is no right or wrong answer as I see a community as a property owned or rented real estate where a conversation of likeminded folks talk and engage with a brand or idea.

Data 28