Akamai Marketing

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Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing

Akamai Marketing

Akamai Marketing developed a promotional Facebook campaign and contest that created curiosity and conversation among it’s target market while highlighting the variety of stores and shops in the shopping center. Case Study Facebook Retail case study event marketing marketing measurement social media strategy'

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Tool Tuesday: Sprout Social Update

Akamai Marketing

This feature allows you to see Twitter conversations with a particular contact, from this dashboard you can add them to lists, add additional contact info, see @mentions. But what’s even cooler, is that ALL of our conversations back to the beginning (9 mos ago). Its a great resource for putting a particular contact into context.

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