Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. A strong conversion rate is a quantifiable way to make a case for more video resources.

Conversation 89

Conversation Video Tips Embedding 89

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. And while you may be great at crafting a goal-driven influencer campaign, you might struggle with calculating your influencer marketing ROI just like many others. 50% of millennials trust product recommendations from influencers.

ROI 52

ROI Influencer Marketing Campaign 52

Sprout Social

DECEMBER 7, 2020

The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Read on for tips that can help take your reporting to the next level. There are a lot of different terms, reports and metrics to know about when it comes to social media marketing.

Analytics 121

Analytics Report Social Media Metrics 121

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. How Does Lead Scoring Maximize Social Media ROI? Constraints on time and resources. Jump to Section What is marketing automation?

ROI 62

ROI Social Media Marketing Curation 62

agora pulse

FEBRUARY 4, 2020

Then you’ll need to find a way to do reporting and keep your sanity. If you run Facebook Ads, you must get a handle on reporting. But if you can’t make sense of Facebook Ads reports or if you don’t check metrics regularly, you can easily waste time, money, and resources. All of which can quickly frustrate your clients.).

Report 152

Report CPM CPC Facebook 152

agora pulse

JULY 17, 2020

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. You’re also responsible for reporting on your results. Find out how to create the ultimate social media report that can impress clients and colleagues alike by following these steps.

Report 147

Report Social Media Metrics Aggregator 147

agora pulse

MAY 29, 2018

Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Businesses use ROI to calculate dollar/cents return on a dollar/cents investment and social media is no different. Social ROI- A Story. Establish CPC to Prove Social ROI.

ROI 108

ROI CPC eBook URL 108

agora pulse

MAY 29, 2018

Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Businesses use ROI to calculate dollar/cents return on a dollar/cents investment and social media is no different. Social ROI- A Story. Establish CPC to Prove Social ROI.

ROI 108

ROI CPC eBook URL 108

Pixlee

APRIL 26, 2021

Only 22% of businesses are satisfied with their conversion rates. Needless to say, identifying your website’s primary conversion drivers is crucial. Without identifying and later, testing, you can’t expect to improve conversions on a larger scale. Define Your Conversions. Identifying Conversion Points.

Conversation 98

Conversation UGC How To Analytics 98

Oktopost

APRIL 10, 2019

Your marketing automation and social media teams each have certain KPIs in order to prove the ROI of their marketing initiatives. Over half (52%) of B2B marketers still find it difficult to prove social media ROI. With social lead capture your social media tool can track conversions from the prospects initial ‘click’.

Conversation 99

Conversation Social Media ROI B2B 99

agora pulse

JUNE 8, 2017

But can micro influencers really bring in ROI? Here are some ways for higher micro influencer ROI. This means working with micro influencers, who’s audiences haven’t ballooned yet might bring higher ROI for you brand. This means a more highly targeted audience – which leaves you with higher conversions.

ROI 141

ROI Influencer Authentication Hashtag 141

Mindjumpers

JANUARY 11, 2012

Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. Here I will attempt to bring out some key highlights from the report. Only 19% reported using a social media management platform in 2011.

Survey 250

Survey Report Social Media ROI 250

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? However, they are created, promoted, and reported on differently from other social ads. Social ads also offer more ad placement options.

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Mindjumpers

SEPTEMBER 17, 2012

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. 45% report 2+ accounts on Twitter, with 11% reporting over 5 profiles. Why Your CEO Should Be Active On Social Media [Study].

Survey 225

Survey Report Social Media ROI 225

Webbiquity SMM

APRIL 29, 2013

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. To get the full story, download the HubSpot report here.

Report 185

Report Hubspot Marketing ROI 185

Mindjumpers

MARCH 22, 2012

Therefore, Google has recently released a new set of Social Reports within Google Analytics. The new Social Reports will be available from a new “social” tab, when you log in to Google Analytics. The State of Social Media Marketing– Annual Survey Report.

Analytics 239

Analytics Report Google Disqus 239

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. For example, use Sprout’s Instagram Profile Report feature to track followers gained during an influencer campaign alongside other key metrics.

Metrics 100

Metrics Influencer Marketing Survey 100

Buzz Marketing for Technology

NOVEMBER 7, 2011

It’s a way to measure the ripple effect in media after an event either in conversations or the sharing of content. Download the Social Intelligence Report – Kim Kardashian Wedding to learn if brands like Vera Wang, People Magazine and Perrier-Jouet received social lift from their association with Kim Kardashian.

Report 191

Report ROI Authentication Conversation 191

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? In other words, the statement “ROI is challenging to measure accurately&# shouldn’t be confused with “don’t bother trying measure anything.&#.

ROI 193

ROI Social Media Vocus Metrics 193

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. Here’s where social media reports come in. Reporting by Social Media Channel.

Report 95

Report Social Media B2B How To 95

Keyhole.co

MARCH 7, 2022

Enter social media reporting. What is A Social Media Report? A social media report is a document containing multiple social networks and metrics (including reach and impressions), showing the overall performance of your social media channels. Why Do You Need A Social Media Report? Are you looking for something like that?

Report 52

Report Social Media Metrics How To 52

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports. Sprout’s Tagging feature has changed the reporting game for many brands. London-based retailer River Island uses Tags to make this reporting process easier. Let’s dive in.

Strategy 122

Strategy Brands UGC Marketing 122

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

Strategy 128

Strategy Sentiment Marketing Analysis 128

agora pulse

NOVEMBER 10, 2020

Discover how to create effective reports and find the best social analytics tool for your brand. With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Social Media Analytics Defined.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

FEBRUARY 12, 2024

They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. It means more efficient use of resources and a higher probability of conversions.

Influencer 106

Influencer Marketing Collaboration ROI 106

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

ROI 138

ROI Social Media Social CRM Survey 138

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Yet, 61% of marketers claim measuring ROI is a top challenge. Why is social media’s ROI so elusive, despite marketers’ increased focus on this function and despite the proliferation of social marketing tools?

B2B 91

B2B ROI Social Media Hashtag 91

Hootsuite

SEPTEMBER 21, 2023

1 Analytics Tool for Growth Beautiful reports. These metrics are best contextualized by more concrete numbers such as click-through rate or visitor-to-lead conversions. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Clear data.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources.

Marketing 131

Marketing How To Sample Samples 131

Bill Hartzer

DECEMBER 19, 2012

This is useful but to significantly improve ROI you would need to create a set of requirements to measure and analyse your results with by making use of advanced call tracking software as well as other detailed analytics software. Are these leads resulting in conversions or are they just enquiries? Tip 3: Learn from your mistakes.

ROI 110

ROI Tips Marketing Software 110

Sprout Social

MAY 28, 2020

Reporting on your campaign’s performance to your boss, client or other marketers. Whether you’re a brand marketer running multiple campaigns or an agency marketer managing multiple clients, an easy-to-use, turnkey solution that facilitates collaboration, execution and reporting all in one place can work wonders.

Campaign 87

Campaign Report Social Media How To 87

Proactive Report

DECEMBER 2, 2013

2014 will see more emphasis on reporting PR results. His panel was about measurement, proving value and ROI. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. Conversions – sign-ups, downloads, purchases.

ROI 69

ROI Case Study Health Care Insurance 69

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports. Enter AI analytics.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Oktopost

NOVEMBER 9, 2023

Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. The right paid media plan allows you to reach targeted audiences, see quick returns through inbound leads , and optimize campaigns for maximum ROI.

Examples 62

Examples B2B ROI CPA 62

Josh S Peters

OCTOBER 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! It’s getting to be rather annoying actually.

ROI 161

ROI Social Media Metrics Loyalty 161

Techipedia: Tamar Weinberg

DECEMBER 18, 2012

Other challenges, like ensuring lead generation and a good ROI are more difficult to achieve, but not insurmountable. One that tracks ROI in today’s complicated media environment while also producing results? With real-time call tracking reports, advertisers have definitive data to answer these three questions and more.

Conversation 149

Conversation Telecommunications ROI Advertising 149

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Social Media 102

Social Media Sentiment HootSuite Analysis 102