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Book Review: The B2B Social Media Book

Webbiquity SMM

Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. “The lack of conversion opportunities is the single biggest mistake that we see when speaking with B2B marketers working to leverage social media.” ” eBooks and white papers are complementary.

B2B 185
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Moving From Back Pats to Business, Social CRM Is For Real

Convince & Convert

BILLION dollars on Radian6 , Buddy Media , Vitrue , and Collective Intellect because they thought they could be the long-term kings of custom Facebook tab deployment? Powerful information that will increase sales conversion rates. Do you think Salesforce.com and Oracle spent more than 1.5

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How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Build, tweak and optimize conversion funnels, content strategy and plans, digital platforms and more over time and that results are not achieved overnight. Why the focus must first be on humans, relationships vs solely focusing on conversions and sales. Understand the needs of their audience and ideal customer.