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#SproutChat Calendar: Upcoming Topics for May

Sprout Social

Summer is just around the corner and this month at #SproutChat there is no shortage of useful conversations to be had, even with the sun shining well into the evening. Getting a brand up and running on social can be a long, tiring process, but doing this in an industry that’s highly regulated and requires compliance?

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How to Find Your Audience on Social Media

Social Media Strategies Summit

Their insights will be invaluable in figuring out how to reach more people like them , making this a crucial step in the research process — unless you’re planning to ditch your current audience and chase a different customer segment going forward. Social listening is about looking at relevant online conversations and trends.

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Conversational marketing: What it means for your social media strategy

Sprout Social

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

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21 Performance Goals: A Guide to Meta Ads Optimization for Delivery

Jon Loomer

There are 71 different possible ways, based on different objectives and conversion locations, to select 21 unique performance goals. While the campaign objective helps streamline the campaign creation process by limiting the options available in the ad set and ad based on this selection, its importance stops there. That’s it.

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10 Steps to Build Your Social Customer Care Strategy

Social Media Strategies Summit

Image source To help you determine what that looks like, we’ve created a 10-step process to deliver five-star customer service on social media. That means monitoring social media conversations where people discuss your brand and products without @-ing you. Monitor for phrases like “{your brand/product} + worst.” Positive comments.

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10 behind-the-scenes content ideas for your next campaign

Sprout Social

Social media is an ideal channel for BTS content because it can include videos, photos, blogs and other content formats that highlight the employees, procedures and creative processes that bring the business to life. Showing the process behind what it takes to create your product or service provides transparency into business practices.

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Top Video Marketing Trends of 2024

Social Media Strategies Summit

AI Tools To Ease Video Creation Process Among businesses that don’t currently “do” video marketing, 33% say they’re being held back by a lack of time , 20% think video is too expensive, and 15% simply don’t know where to start. Sign up for one of our upcoming social media conferences. However, the upsides are significant.

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