Social Media Could Have Transformed Marketing — Instead, It Amplified Its Flaws
Social Media Strategery
OCTOBER 3, 2018
In 1999, Rick Levine, Christopher Locke, Doc Searls, and David Weinberger said the Internet would turn markets into conversations, audiences were actual human beings, and companies would come down from their ivory towers to create meaningful relationships. These platforms were for conversations with constituents in real time.
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