Social Media Strategery

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Social Media Could Have Transformed Marketing — Instead, It Amplified Its Flaws

Social Media Strategery

In 1999, Rick Levine, Christopher Locke, Doc Searls, and David Weinberger said the Internet would turn markets into conversations, audiences were actual human beings, and companies would come down from their ivory towers to create meaningful relationships. These platforms were for conversations with constituents in real time.

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Agencies Should Start Thinking More Like Consultants

Social Media Strategery

As a result, I tend to get involved in conversations or meetings I may not technically be getting paid for. This keeps client requests focused and the agency from losing their shirt in the process. For the last five years, my account managers have called me Mr. Scopecreep.

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How Average Players Use Twitter and a Human Voice to Become Social Media Superstars

Social Media Strategery

They want to participate in the conversations going on behind the corporate firewall." This is just one of many conversations between Brandon and his wife. This is a conversation I could totally see myself having with my wife too. "Markets do not want to talk to flacks and hucksters. Ummm…not exactly. Definitely.

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Enterprise 2.0 Success is About the Players, Not the Field

Social Media Strategery

There are numerous conversations among senior leadership about how to mitigate the risks of your employees using the tools “as a dating service,” to “goof around,” to complain about everything, or editing things they don’t know anything about. Are they punished for hoarding information?

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Can Greater Social Connections Improve Higher Education?

Social Media Strategery

In the next nine months, we’re also exploring ways we can be even more important to the student recruitment process. We want to get a schools most enthusiastic students to be a part of the recruitment process online, and give prospects a window into the student experience. Learn how the Schools App works. SMCEDU on Ning.

Education 130
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PR Pros: Start Thinking Bigger Before It’s Too Late

Social Media Strategery

Stop talking about hits, placements, and impressions and start talking about share points, aided and unaided awareness, conversions, leads, and sales. Make it a required part of the PR process. Well, to start, it means that you have to start speaking their language. Slow down, do your research, understand the business.

Industry 117
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Eight Conversations Your Customers Want to Have With Your Brand

Social Media Strategery

” Instead of following some guru’s best practices formula for social media content that will increase your followers, friends, and comments, try to have the conversations they actually want to have. Open up your data and bring your customers into the process. You may not want to have these conversations.