Small Business Mavericks

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Can Social Media Generate Leads?

Small Business Mavericks

Twitter is notorious for delivering high click-through rates (CTR) and conversions if done well. In other words, make a flow chart of the sales process. The last step in the lead generation process is capturing contact information. There is some evidence that Google+ increases search exposure for brands that use it.

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Can Social Media Generate Leads?

Small Business Mavericks

Twitter is notorious for delivering high click-through rates (CTR) and conversions if done well. In other words, make a flow chart of the sales process. The last step in the lead generation process is capturing contact information. There is some evidence that Google+ increases search exposure for brands that use it.

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Ten Ways To Use Analytics And Rev Up Performance

Small Business Mavericks

Look at “% new visits” and first-click conversions in search funnels reports to avoid deleting upper funnel keywords. Put a value on keywords that assist conversions with the Model Comparison report. Track phone calls and video plays as conversions. See all conversions side-by-side in campaign reports in Analytics.

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Are You Sabotaging Your Online Marketing?

Small Business Mavericks

Either way, you still need to be involved in the process. They aren’t involved in the process – Don’t just hire an Internet marketing firm and never communicate with them. They aren’t involved in the process – Don’t just hire an Internet marketing firm and never communicate with them.

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5 Free Alternatives To Google Analytics

Small Business Mavericks

I’m not suggesting you should give up on Google Analytics, especially now that they are in the process of rolling out Universal Analytics , but if you do decide to look around for other analytics services, here are five free alternatives to Google Analytics you might consider. Plus, it supports WordPress.

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New Research: Content Marketing vs Native Advertising

Small Business Mavericks

If your budget doesn’t have room for both, make sure you focus on what you want to accomplish for your brand: both boost brand awareness, but content will boost SEO and conversions while native ads encourage social engagement. benefits of content marketing are increased organic rankings, optimized conversions, and brand awareness.

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How To Decide On Using A Sidebar

Small Business Mavericks

Neil has tested right side vs left side on placement, and recommends a right sidebar even though it results in fewer conversions because he wants people to read his blog more than he wants people to opt-in. On pages where the focus is making a decision, extra information on a sidebar can sidetrack the process. The Conclusion.

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