Sherrilynne Starkie

APRIL 5, 2018

Understanding and managing an ever-expanding set of digital channels can be a 24/7 process. Soon productive online conversation about important issues was taking place. To succeed we must constantly change what we do and how we do it. Keeping up is not easy. It takes time and resources. You’re doing the same things.

Social Media 329

Social Media Consultant Resources Curation 329

Sherrilynne Starkie

APRIL 20, 2013

Melissa created a hashtag, # manifencours , to help identify SPVM’s tweets in the conversation. The SPVM decided to shorten the normal approval process. Since then, followers have grown to almost 55,000 in number – second only to New York City’s Twitter feed. During the protests the use of hashtags proved crucial.

Social Media 320

Social Media Hashtag Eventful Journal 320

Sherrilynne Starkie

JULY 3, 2018

A couple of weeks ago, IABC Ottawa asked me to facilitate a conversation of special interest group that is focused on major trends in communications measurement and social media evaluation. We started our conversation by talking about the importance of getting company executives and upper management on board in the goal setting process.

Policies 231

Policies Project Metrics Sentiment 231

Sherrilynne Starkie

APRIL 28, 2014

It focuses thinking and improves the creative process. Is it narrative, conversational, first person or third person? Experienced storytellers might never actually write an outline, but they’ve likely mentally blocked out the story before they sit down to write. More junior writers can benefit from going through the exercise.

How To 330

How To Exercises Education Engineering 330