Jeff Esposito

MAY 6, 2013

A cordial conversation about last night’s game or a lunch sparked from seeing someone driving in a classic Chevy can help build a connection with a coworker. These side conversations and lunches can also lead to work conversations that spark innovation or improve internal processes. What do you think? Image: time_anchor.

Community building 46

Community building Project Communities Company 46

Jeff Esposito

MARCH 4, 2011

Facebook, Twitter play role in college admissions – We’ve all heard about jobs firing folks because of things happening on the social Web, but would you believe that it is filtering into the admissions process? It shows that combining social media and search for product information has a 48 percent conversion rate in purchase for consumers.

Sports 28

Sports Conference Influencer Social Media 28

Jeff Esposito

SEPTEMBER 1, 2010

The thought process is that fan page for product X can be tested against product Z as to who generated more fans or followers. Like all forms of communication, social media requires a two-way conversation to be sustainable and mutually beneficial for customers and brands. Sounds easy right? So are new toys.

CoTweet 36

CoTweet CoTweet Press Release Company 36

Jeff Esposito

AUGUST 6, 2012

It has been a long while since I applied to a college or university; I remember the recruiting process well. I gave it a quick read and decided to check it out in more detail over the weekend. I received lots of VHS tapes, brochures and pamphlets that I tossed in the trash after a quick watch, but a lot has changed since 1998.

Cost 51

Cost Study Social Media Press Release 51

Jeff Esposito

MAY 16, 2011

And to be frank, not everyone is a natural born communicator and being open and transparent is scary so the team has to also be nurturing and supportive in this phase of the process. Keeping a single mind, on the other hand, will do the converse as it can blind teams to only thinking one way.

Education 44

Education Team Social Media Project 44