Conversation and Process - Social Media Informer

(Social Media) Strategy: Lessons from the Trenches

Dave Fleet

MAY 28, 2020

At first I thought typing them up might provide some insights for other young pros who are starting out in this field, but as I reviewed them I realized I’ve had conversations about each of these things with clients within the last few months, so maybe they’re not so ‘beginner’ after all (or maybe I just am …). Question the brief.

Strategy

Strategy Social Media Committee Resources

(Social Media) Strategy: Lessons from the Trenches

Dave Fleet

MAY 28, 2020

At first I thought typing them up might provide some insights for other young pros who are starting out in this field, but as I reviewed them I realized I’ve had conversations about each of these things with clients within the last few months, so maybe they’re not so ‘beginner’ after all (or maybe I just am …). Question the brief.

Strategy

Strategy Social Media Committee Resources

Six important shifts for social media in 2012

Dave Fleet

DECEMBER 31, 2011

Sometimes it might be to drive community engagement; other times it might be to drive business conversion, and so on. That could be a stage of the purchase cycle, it could be a stage of the support process, or any number of others that you choose to focus on (thinking back to objectives). Increased search focus.

Social Media

Social Media Policies Organization Process

Six essential shifts in social media strategy

Dave Fleet

JUNE 8, 2012

Embracing negative and neutral conversations. Establishing processes to minimize risk. Fine-tuning execution via appropriate content volume, mix and format. Engaging effectively to build relationships and communities of interest.

Social Media

Social Media Strategy Company Course

4 Ways To Improve Your Social Media Content Strategy

Dave Fleet

SEPTEMBER 7, 2011

Relatively few, however, seem to apply similar rigor to the process of communicating with those people after the fact. Launching a new social channel, or campaign on a channel, isn’t the end of the planning process. Lead to more conversions. Here are four ways to begin to improve your social media content strategy.

Social Media

Social Media Strategy Content Compete

A Privacy-First Digital Marketing Landscape

Dave Fleet

JANUARY 26, 2021

There is an important difference in impact between peer-to-peer conversation on social media, and the impact of brand activities in those channels. Businesses need to serve the needs of all stakeholders, and that includes communicating how you collect, use and process data in a consumer-friendly way.

Privacy

Privacy Marketing Data Reputation

From One to a Million: Managing Social Media at Scale

Dave Fleet

FEBRUARY 28, 2013

What if, instead of thinking about conversations in ones and twos, you had to think about them in thousands and tens of thousands? This is not to say that those norms are completely incorrect, but that there is a practical reality for brands operating at scale – structure changes, processes change and the norms have to change.

Social Media

Social Media Communities Overview Forums

SXSW 2011: Strong on Networking; Less on Content

Dave Fleet

MARCH 17, 2011

Given that my voice has pretty much deserted me after numerous days trying to have conversations in overly noisy places, I thought I’d get some of my thoughts on the conference down on “paper&# for you. I just arrived home from South by Southwest Interactive after six days down in Austin, Texas. Networking Mecca.

Content

Content Conference Flipboard Meeting

Why Paying Bloggers For Posts Changes The Game

Dave Fleet

DECEMBER 2, 2010

I’ve shied away from this topic in the past, but after some interesting conversations I’ve had over the last few weeks I’m ready to weigh in. When bloggers require payment in order to write a post, they add another decision point in the budgeting process. Sometimes that will incorporate a blogger outreach program.

Blogger

Blogger Compete CPM CPC

Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

JUNE 15, 2010

The purists who insisted that the conversation alone was and end, rather than a means, are diminishing in volume and a more rational, approach is emerging balancing the revolutionary aspects of social media with those that are simply evolutionary from existing business practices. Community management. Public relations.

Sysomos

Sysomos ROI Social Media Privacy

Compete Responds To Criticism

Dave Fleet

MAY 25, 2011

Cookie-based web solutions are good sources of information on all of the behaviors that occur within a website, and therefore can be used to calculate and optimize site flow, conversion rate and other onsite activities. In this manner, web analytics are not subject to the same sample requirements as panel companies.

Compete

Compete Quantcast Sample Samples

Four Reasons Your Social Media Marketing Campaign Sucks

Dave Fleet

MAY 25, 2010

However, we’re still seeing social media marketing campaigns built with this implicit process. This is often counter to the organizational goal of a campaign: driving to a single conversion point, requires resources to be diverted from the primary goal and in doing so reduces the ROI of the campaign. Build, promote, abandon.

Campaign

Campaign Social Media Marketing Loyalty

Forrester: Email and search drive online sales, not social

Dave Fleet

SEPTEMBER 28, 2012

However, I’ve long argued that social media’s strong point isn’t in final point-of-sale, low funnel conversion. As Marketing Pilgrim noted, Forrester’s report shows that 30% of repeat sales involve email in the process. You know what I don’t hate, though? Email that I’ve signed-up for.

Bazaarvoice

Bazaarvoice Paid Search Comparison Report

Social Media Informer

Dave Fleet

(Social Media) Strategy: Lessons from the Trenches

(Social Media) Strategy: Lessons from the Trenches

Trending Sources

Six important shifts for social media in 2012

Six essential shifts in social media strategy

4 Ways To Improve Your Social Media Content Strategy

A Privacy-First Digital Marketing Landscape

From One to a Million: Managing Social Media at Scale

SXSW 2011: Strong on Networking; Less on Content

Why Paying Bloggers For Posts Changes The Game

Sysomos Audience Moves Towards Measuring Social Media ROI

Compete Responds To Criticism

Four Reasons Your Social Media Marketing Campaign Sucks

Forrester: Email and search drive online sales, not social

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