Buzz Marketing for Technology

SEPTEMBER 12, 2012

Although the average online shopping cart abandonment rate is a staggering 65 percent, incomplete purchases are largely credited to controllable issues: high shipping prices presented too late in the game, a long or confusing checkout process, not enough payment options, too many requests for customer information, etc. Test everything.

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Cost Price Comparison Buy 247

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Mobile tech and devices are crucial to this process. better than hybrid desktop/mobile ones. better than hybrid desktop/mobile ones.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

OCTOBER 19, 2011

– With one-twelfth of the world connected through social media there is bound to be a conversation underway about your specific solution. Wouldn’t it be nice to know upfront what that conversation is about and the needs the participants are expressing? Your PR needs to move from publications to conversations.

Social Media 230

Social Media Jive Marketing B2B 230

Buzz Marketing for Technology

JUNE 27, 2008

A conversation on the nature of knowledge work. and the debate that surrounds it is important because it highlights that there are people who need to consume, create and share knowledge as an integral part of their work, and need the support of policy, process and technology. No Straight Lines. I know I have.

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Conversation RSS GPS FeedBurner 100

Buzz Marketing for Technology

APRIL 30, 2013

Here’s a checklist of six things to help ensure a smoother process. According to Forrester Research, 39% of surveyed companies see a drop in conversion rates after replatforming, while 44% note slower load times once a new platform goes live. Think long-term.

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ROI Project Research Survey 241

Buzz Marketing for Technology

JANUARY 26, 2011

It’s the interconnected nature of today’s social networks like Facebook or microblogs like Twitter and the way they broadcast their messages to the world but also in the process creating permanent search friendly records that make them so powerful and also potentially dangerous. But a quick Google search and bingo digital ink is indelible.

Social Media 213

Social Media Microblogging B2B Journal 213

Buzz Marketing for Technology

OCTOBER 5, 2013

The following is a transcript of our conversation. Knowsy shortens the buyer alignment process by engaging buyers in a meaningful, collaborative and fun activity that results in people feeling good about the alignments that they’ve created and the paths they agreed to take. PD: Talk a little bit about what is a “serious” game.

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Crowdsourcing Collaboration ROI Meeting 219

Buzz Marketing for Technology

MARCH 11, 2010

To help achieve that goal, organizations now adopt formal processes that structure how the listen for mentions of their brands in Social Media and B2B Marketers are no different. The trick is you just have to be able to listen and show up to the right conversations! To me this is the most fertile area on which to prove ROI. Tweet This!

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B2B Social Media Radian6 Tweetdeck 206

Buzz Marketing for Technology

DECEMBER 29, 2010

– In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”. Is The White Paper Dead for B2B Marketing? 4 C’s of B2B Marketing.

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B2B Engineering ROI Social Media 209

Buzz Marketing for Technology

APRIL 6, 2010

Element #1 – Advertising – like most lead nurturing platforms today they allow tracking of your ad spend online – specifically spend on Google AdWords and the conversions from online banners (CPC and CPM spend). Element #3 – Events – throwing events in Facebook is easy, but taking that data and adding that to a profile isn’t.

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Platform Facebook CPM CPC 224

Buzz Marketing for Technology

JANUARY 30, 2013

It is a natural and seamless process, as easy as taking a picture, and now that we are starting to see a proliferation of powerful Visual Recognition solutions I believe Visual Recognition is poised to become a pillar of mobile and Visual Discovery of the objects around us (including Advertising and Product Discovery).

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Brands SMS Hubspot Mobile 274

Buzz Marketing for Technology

MARCH 18, 2010

And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. In the last post we covered how to create a Social Media Lead Flow. But what if you don’t have a listening platform? Tweet This!

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B2B Platform Social Media Marketing 225

Buzz Marketing for Technology

SEPTEMBER 25, 2008

I use a RSS reader and read feeds because it is part of my writing process. I haven't given up on it completely, but my process has changed. It's more like hanging out in a village square or a pub -- conversations, news, and resources come to me. Photo by Lynetter. Lately, my RSS reading habits have changed.

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RSS Patterns Banking Forums 100

Buzz Marketing for Technology

JUNE 27, 2008

Virginia Satir, a pioneering family therapist, created a change model to help families process change. This article explains Satirs model and offers insights into how to more effectively manage the change process. Using the principles embodied in this model, you can improve how you process change and how you help others process change.

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Patterns Tag Cloud Groups Groups 279

Buzz Marketing for Technology

OCTOBER 27, 2010

Listening for and spotting a customer issue, responding to them and solving their problem in minutes using social media not only lets you conquer social media but delight your customers in the process. But I think there are 3 more ROIs out there where you can build a great business case with Social Media. Which leads me to my next ROI ….

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ROI Conversation Social Media Loyalty 274

Buzz Marketing for Technology

JUNE 27, 2008

Visit here regularly for ongoing reports and conversations related to the changing nature of work. Our goal is to foster community, conversation, and mutual learning about the future of work and the forces driving change. If both the processes and the results are highly structured, its "production work."

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Movable Type Knowledge Base Diagrams Guidelines 100

Buzz Marketing for Technology

DECEMBER 8, 2010

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising.

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

JULY 7, 2008

Drive a strategy development process that results in a project vision, objectives, roadmap and success metrics. Each workshop is its own learning process. Most every company can give you a valid and committed set of “listening processes&# they have had in place for the past decade or longer. Go join that! at Kevin P.

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Communities Groups Groups Social Media 117

Buzz Marketing for Technology

JANUARY 4, 2011

It brings the voice of the customer into the process (great) but you also get a list you can bring back to the engineers and say “our customers want to buy these features!” Fresh customer research and a potential lead now that you broke the ice with them – you can have an intelligent conversation about their answer.

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Marketing Collaboration Buy Training 229

Buzz Marketing for Technology

OCTOBER 14, 2008

Most educators believe that "reflection is useful in the learning process, even without the supporting research data." televisions, personal conversations, ambient noise, poor ventilation, high or low temperature, uncomfortable furniture). Encouraging Reflection. Interpersonal environment in which reflection occurs.

Journal 244

Journal Education Skills Construction 244

Buzz Marketing for Technology

FEBRUARY 23, 2009

Moreover, it changes the dynamic of the conversation from one of WHO are you to HOW can you help me with my problem. With that in mind I had to get Bob Buday from The Bloom Group on another podcast to keep drilling for more ideas on how to make my process and hopefully your process for creating thought leadership better.

Real Estate 100

Real Estate Health Care Consultant Study 100

Buzz Marketing for Technology

JUNE 27, 2008

I am a chess player and i find that the process of informal-learning is perhaps more important then the normal examatic / 1-2-3 method. Thanks for the conversation Jay! Very interesting, personally the "art" and "science" of learning (and informal learning) is probably the most interesting thing. Thanks again.

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YouTube Pluck Handbook Training 277

Buzz Marketing for Technology

OCTOBER 4, 2008

OK as far as it goes, but so NOT getting to the real opportunities.Blogs are a conversation between the blogger and him/herself (a form of reflection) and between the blogger and his/her readers. Liveblogging forced me to listen more carefully to the presenters and the conversations that took place. A 45% increase in spending on â??software

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Project Web 2.0 Module Wiki 265

Buzz Marketing for Technology

JUNE 27, 2008

Ask permission to publish or report on conversations that are meant to be private or internal to IBM. Online social media enables individuals to share their insights, express their opinions and share information within the context of a globally distributed conversation. Respect copyright, fair use and financial disclosure laws.

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Guidelines Wiki Virtual World Policies 280

Buzz Marketing for Technology

JUNE 27, 2008

Carrying out knowledge work usually involves interacting with large integrated information systems and communicating via email and conversations (whether one-on-one or in meetings). No amount of business process reengineering can prevent this, and no system will be infinitely flexible. On Process, Technology and Work Design.

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Compete Energy Collaboration URL 100

Buzz Marketing for Technology

JUNE 27, 2008

Im sure there are very precise definitions of these terms somewhere, but -- as a working proxy -- Id describe a "knowledge worker" as someone who primarily thinks, interacts, communicates, creates and organizes for a living -- and a "transactional worker" as one who primarily deals with predictable and routine workflows and processes. -

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Wiki Project Meeting Organization 140

Buzz Marketing for Technology

JUNE 27, 2008

The competitiveness of firms will reflect the way their businesses receive and process information to create intelligence." In the period ahead of us, more important than advances in computer design will be the advances we can make in our understanding of human information processing - of thinking, problem solving, and decision making."

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Web 2.0 Movable Type Collaboration Journal 244

Buzz Marketing for Technology

JULY 21, 2008

content management, with simple, intuitive tools, personalized processes and one-on-one personal effectiveness training taking over in priority from complex, one-size-fits-all intranet tools, portals, productivity software, and undifferentiated training.

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Aggregator Repository Directory Meme 100

Buzz Marketing for Technology

JULY 11, 2008

This might be because they have a track record of getting involved on this issue, or that they know their way around these kinds of processes. If people say they like to respond by email, make sure there is an email address they can send comments to, and a process for getting those comments onto the wiki. Have a conversation about it.

Wiki 150

Wiki Collaboration SocialText Wikipedia 150

Buzz Marketing for Technology

JUNE 27, 2008

Specifying the detailed steps and flow of knowledge-intensive processes is less valuable and more difficult than for other types of work. The idea is that when broken into piece-parts, knowledge work processes can be more easily followed and measured, and unnecessary steps eliminated altogether. Then I think about it for a while.

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Movable Type Education URL Process 100

Buzz Marketing for Technology

JUNE 27, 2008

Social network analysis is the mapping and measuring of relationships and flows between people, groups, organisations, computers or other information/knowledge processing entities." Most of the training covers the process of social network analysis. Introduction. Valdis Krebs, 2002). The software is easy and only takes an hour or two.

Analysis 100

Analysis Social Networking FAQ Wiki 100

Buzz Marketing for Technology

JUNE 27, 2008

Carr argues that, for most people, the Web is becoming the primary channel through which information is absorbed and processed. One theme that emerged from these conversations is the pervasive struggle to promote knowledge sharing among various generations of employees. in the July/August issue of The Atlantic. Comments (0).

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Buzz Marketing for Technology

JULY 14, 2008

We got into a conversation about what things constrain knowledge-related practices such as peer assists , after action reviews , decision games etc., A vital behaviour might be: Managers ask how the after action review went and what was learned from the process. Filed in Change management , Knowledge.

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Diagrams URL Technorati Exercises 100

Buzz Marketing for Technology

JULY 22, 2008

What this chart says is that: Our social value to others is a function of (a) the extent of our knowledge, our thinking competency (critical, creative and imaginative), and our communication skills (conversation, presentation and demonstration), and (b) our ability to integrate these three things. The Blogging Process. No Noble Savage.

How To 100

How To Compete Skills Directory 100

Buzz Marketing for Technology

JULY 28, 2008

I think that the next decade (or two) will see many of the points he sets out adopted and commoditized into management practices and processes, under more euphemistic and saleable names. He wisely chose the Linux Project as the initiative from which to draw inferences about decentralized organization. Powered by Qumana.

Organization 100

Organization Review Web 2.0 Tools 100

Buzz Marketing for Technology

JUNE 27, 2008

Here are three examples from conversations I had with some rapid elearning developers. Because they control the production process, they can make changes on the fly. Rapid elearning is all about automating the elearning production process. Once the process is automated, it puts more capability into the hands of creative people.

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Template Templates Course Real Estate 280

Buzz Marketing for Technology

JUNE 27, 2008

Visit here regularly for ongoing reports and conversations related to the changing nature of work. Our goal is to foster community, conversation, and mutual learning about the future of work and the forces driving change. The Future of Work Weblog. The official blog for the Future of Work Community.

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Movable Type Collaboration Syndication Creative Commons 100