Akamai Marketing

JANUARY 24, 2012

This McDonalds campaign was created because McDonalds KNOWS what people think of their processed food. If the conversation about your company isn’t where you want it to be, then you can join the conversation and participate in the conversation, strategically.

Creative Commons 178

Creative Commons Conversation Hashtag Campaign 178

Akamai Marketing

AUGUST 3, 2011

The audience is more than a group of demographics; they have to listen for conversations to pull out potential clients and customers. Regardless, this is the argument for “humanizing&# your brand.for giving it a conversational outlet. The audience is back to being individual. The audience is more than the sum of their parts.

Social Media 194

Social Media Meeting Compete Trends 194

Akamai Marketing

SEPTEMBER 13, 2011

You might do so through creating unique experiences, you might do so giving your community to be part of the product development process. Developing a community can take years, its a long-tail process. With both tools its important to have 1:1 engagement. Community members talk to each other, even without brand intervention.

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

DECEMBER 21, 2012

If you followed the process, it was probably very clarifying for you. For example, if you are measuring leads, the metric might be conversions (email opt-ins, downloads, registrations, etc.). Stay Akamai: Since our last blog post, you should have identified the goals and metrics on the Social Media Strategic Plan template.

Metrics 180

Metrics Social Media Sample Samples 180

Akamai Marketing

NOVEMBER 13, 2012

Never fear, you aren’t on your own through this process. For example, if you are measuring leads, the metric might be conversions (email opt-ins, downloads, registrations, etc.). We’ll cover the third step in another blog post and finally, social media ROI (a.k.a. the Holy Grail) in our third installment.

Template 203

Template Templates Social Media Sample 203

Akamai Marketing

JULY 23, 2012

This speaks to internal processes. Internal Processes for Scheduling Tweets. Had Celeb Boutique been watching keywords, they would have known to stay out of the Aurora conversations all together, leaving the space for those who were discussing the more important issue at hand. So what should post schedulers do? STOP and THINK.

Twitter 149

Twitter HootSuite Training News 149

Akamai Marketing

NOVEMBER 10, 2011

” And much of this questioning is driving the conversation for ROI. You may find that answering these questions is a process of listening, learning and testing. ” Its a fair question. After dabbling in Facebook or opening a Twitter account, the next question is often, “what now?” Why Social Media?

Questions 192

Questions Social Media ROI Domain Name 192