Buzz Marketing for Technology
NOVEMBER 21, 2012
Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. Today’s leading B2C companies are not only employing testing technologies to improve customer experiences and conversion rates, they also are making this a must-have practice for their site.
Oktopost
MARCH 7, 2022
But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. If you’re really listening, you have a better chance of defining and steering the conversation. Some years ago, while working with a SaaS company, we closed out our Friday with a press release from our biggest competitor.
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Waxing UnLyrical
MAY 15, 2018
While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Anything is Easy if You Try Hard Enough.
Pam Moore
JANUARY 24, 2020
Gone are the days that a brand can throw out a press release and expect massive brand awareness, media and sales to come rolling in. Download our 105 Factors Impacting Your Digital Brand white paper. Marketers and business leaders must take the time in 2020 to understand the power of personal branding.
Mindjumpers
DECEMBER 3, 2010
Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. of the person that comes into contact with the content, irrespective of the channel and the format (an informative blog post, an ad, an online video, a press release, a white paper etc.).
Laurel Papworth
OCTOBER 8, 2012
I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians.
Sprout Social
FEBRUARY 22, 2021
Choosing something more niche allows you to tap into specific conversations with industry thought leaders, executives and employees. Invite others into the conversation. Tagging companies and individual people brings them into the conversation, boosts visibility of the shared content and invites others to engage with your community.
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