Oktopost
JUNE 4, 2020
A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. Ten years ago this policy might have been enough. The need for an effective social media policy for employees, however, has become more pressing than ever. Policy enforcement.
Harp Interactive
MARCH 9, 2010
Companies are struggling to achieve the balance between liberating the employees and avoiding all the risks and pitfalls of unmonitored conversations. 12 Tips for Corporate Social Media Policy Guidelines. Corporations should include social media policies in their general business conduct policy and guidelines.
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Mindjumpers
JULY 12, 2012
In order to ensure effective stakeholder communication and avoid any unfortunate situations, it is a good idea to create a social media policy for your employees. In the following, we are going to outline what exactly a social media policy is, what the benefits are from implementing one in your organization and which elements it can include.
Mindjumpers
SEPTEMBER 17, 2010
Social media policy. Some people might say; “well the policy is a part of the overall strategy” but when one takes a closer look it is more about don’t and this is failing. Include them early on in the process. I am not against policy – I am for strategy. I am not against policy – I am for strategy. As I see it.
Social Media Strategies Summit
SEPTEMBER 22, 2023
Image source To help you determine what that looks like, we’ve created a 10-step process to deliver five-star customer service on social media. That means monitoring social media conversations where people discuss your brand and products without @-ing you. Monitor for phrases like “{your brand/product} + worst.” Positive comments.
Sprout Social
APRIL 19, 2022
There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?
SocialFish
OCTOBER 8, 2010
As associations continue to embrace social media, there have been extensive conversations about the need for an organizational social media policy. Almost all of these discussions support the development of a social media policy. Instead of heresy, this is really an argument about semantics – policy versus guidelines.
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