SOCIAL MEDIA is no longer a novelty, but a strong marketing tool for small and medium business owners. Businesses have definitely realized and experienced the power and importance of social media.
Did you know that social networking is now the top Internet activity and people spend more time here daily than any other major Internet activity, including email?
Check this out:
And this is certainly going to increase as smartphones and tables are becoming more widely used.
Social media has leveled the playing field for small and medium businesses.
A few years ago it was very difficult for a small business owner to compete with big businesses and their marketing budgets for advertising and exposure. But with the advent of social media, the tables have turned. Reaching and engaging with a target audience on a smaller budget, has never been easier!
Social media is a game changer.
It has changed businesses can and are engaging with their target audience and current customers. Now business owners have the ability to reach out and communicate on a personal level on a daily basis! Geography is no longer an issue or a constraint. You can connect, work and keep in touch with anyone anywhere.
It also allows you to reach out directly to influencers, bloggers, media and journalists to tell your story. They are all available on social media. Just tweet Oprah at @Oprah about your product or get onto the Ellen Show by posting on her Facebook page! Jokes aside, it really is much easer to reach influencers via their social media platforms.
Social media networks are the first platforms ever that are actually a two-way conversation. It outshines traditional marketing.
Social media is not a fad. It’s essential. Just as your customers rely on the phone and email, they rely on social media. It’s where you connect. To believe otherwise can limit and threaten the growth of your business.
Start using social media for your business and make sure you have a social media plan for 2015 and start seeing the results.
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I provide social media and marketing strategy sessions, ongoing consulting, as well as set up and execution on all social media channels.
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