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How to Strategically Use Social Media Trends to Boost Your Brand

Ignite Social Media

Trends come and go in the blink of an eye. As a social media marketer, it can be tempting to jump on every viral trend in hopes of riding that wave of engagement. However, not all trends are created equal when it comes to brand marketing. Ask yourself: Does this trend align with our target audience?

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10 Examples of Brands Hopping on Social Media Trends (That Worked)

Social Media Strategies Summit

But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. This article will focus on the second camp, sharing 10 of our favorite examples of brands that used trending subjects to generate social engagement.

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Viral and Cultural Moments: How and When Brands Should Tap into the Conversation

Social Media Strategies Summit

Viral trends and cultural moments can be a social media marketer’s best friend. But tapping into buzzworthy conversions isn’t a silver bullet for social media success. Trends mean different things to different brands. Whereas for TGR Creative, trends typically start as viral moments on TikTok.

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The Biggest Social Media Moments of 2023

Social Media Strategies Summit

As we can see from Google Trends, search interest in the movie started growing weeks before it arrived in cinemas, and it’s still not entirely died down months later: Given all the attention it generated (and continues to generate), it was inevitable that brands would leap at the chance to join the conversation.

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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

This is yet another trend that was born without the help of any designer or magazine. How social influences fashion trends. 3 social-first fashion trends that made waves in 2021. To better understand this phenomenon, here’s a quick rundown of three trends that started online rather than the runway. Here’s why.

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Using social listening to surface trends to your audience

Sprout Social

But even amid the panic and the uncertainty, people found new ways to connect with each other through social media trends. In particular, food trends like dalgona coffee and homemade sourdough bread brought people all over the world together. Soon, brands joined in on these trends too.

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Use Instagram Memes to Increase Customer Engagement (and Share Your Sense of Humor)

agora pulse

Should your brand or agency publish memes? Find out why this content performs so well and how you can improve engagement with Instagram memes. Memes could hold the answer to your agency or brand. Sure, it’s easy to dismiss memes as the funny content you share with your friends over text and chat apps. They prompt tagging.

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