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Why it’s time to break up with your biannual brand survey

Sprout Social

Maybe you think you’re in a happy relationship with your current brand survey routine. Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. What is a brand survey? Some even made memes.

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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

After all, the format was rated as the most effective type of content by 45% of marketers in Semrush’s latest State of Content Marketing Survey. Luckily, there’s an effective hack for removing this conversion obstacle. For instance, if you want your blog content links to pop, use video to introduce these articles.

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Social-Led Brands Are the Future—Here’s Why

Hootsuite

Be conversational—whether that’s the energy of a serious convo or a group chat with your BFFs. Forget your marketing degree and crank out some dank, industry-related memes. They led with this awkwardly-worded pitch: “Intelligent survey software for serious primates of all species.” You’re still you, you’re just reading the room.

Brands 114
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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand. What are social listening tools?

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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Social

In addition, there is also a heightened increase in interest from B2B companies (including direct conversations I’m having with brands) wanting to partner with creators, particularly on LinkedIn, where their audiences primarily reside. This strategy builds stronger connections with their audience.

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How to Succeed with B2B Facebook Ads

Oktopost

It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business. By installing it on your website , you can track different conversions and glean useful information about your ad campaign’s performance.

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Ugly Drinks’ Four Secrets to Disrupting a $392 Billion Industry

Buffer Social

The content Ugly creates is a mix of memes the team produces internally and professionally shot images, but Zenner believes that the amount of money you spend on content creation doesn’t tend to correlate with results. Honestly some of best performing content are the memes that we’ve created internally.