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Top 8 Viral Social Campaigns of the Year

Social Media Strategies Summit

Organic social conversations were also up 331% over 2018 , by tapping into the active social fan bases of performers and nominees. For the first time, the data was available within the mobile app rather than a standalone website. These impressive results show how social media can be used to bolster offline events. #4

Campaign 166
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Using social listening to surface trends to your audience

Sprout Social

Native analytics tools on different social media platforms give you some idea of the trending conversations and hashtags relevant to your business. In addition to this, you can also use social listening tools to dig deeper into conversations about what’s trending on the internet and what people are talking about.

Trends 126
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8 Popular Instagram Trends of 2020 (So Far!)

Later

Amid protests across the globe, Instagram has become the platform for conversations about racism and how to combat it. Today, more businesses and influencers feel comfortable showing support, raising awareness, and starting a positive conversation on topics and issues that matter to them most. Ready to jump on the meme bandwagon?

Trends 110
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How to Master Real-Time Content

Likeable

The instantaneous nature of communication in this lightning-fast, mobile-first world has largely desensitized the public to marketing messages—so when it comes to real-time content, brands are going to all kinds of lengths to grab their audiences’ attention as fast as they can. Don’t do it just because other brands are.

Content 65
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Unraveling Meta Threads: What we learned from our first 30 days on the network

Sprout Social

Sure, there was some stress—expressed mainly in the form of overworked social media manager memes—but most seemed excited about the novelty and potential of a new platform. Right now, it’s a mobile-only app with a closed API. Naturally, a lot of the conversation veers toward comparison.

API 92
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Flying Viral: What Businesses Can Learn from the Flappy Bird Saga

The Realtime Report

Such is the story of Flappy Bird , a seemingly simple mobile game created in a matter of days and released last May. The success of Flappy Bird almost seems like satire; however, perhaps it’s simply an experiment in today’s mobile users and the viral nature of the web. No fuss, no gimmicks, no questions asked.

Mobile 173
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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Liquid Death sparked conversation online after its 2022 Super Bowl ad aired. This fake tragedy snowballed into the type of internet humor that transforms a simple joke into a viral meme. In 2020, the brand made Wrapped exclusively for Spotify mobile, requiring users to download the app if they weren’t already using it.