Jeff Esposito
JUNE 2, 2015
Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. or to see who on their network is truly engaged with them. How many people are seeing them?
Jeff Esposito
JUNE 2, 2015
Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. or to see who on their network is truly engaged with them. How many people are seeing them?
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Jeff Esposito
DECEMBER 8, 2010
Marketers are chomping at the bit to gain ownership or decision rights within the space. In many cases, these overtures may turn into hostile takeovers from a marketer with no intimate knowledge of the space (I have had friends have this happen to them). The major networks offer the ability to insert marketing messages into the mix.
Jeff Esposito
JULY 8, 2013
In 2009, when I started using Twitter and Facebook for business reasons, I could understand why executives were afraid to join the social media conversation. Most PR executives I worked with in 2009 did not pitch via Twitter, and traditional agencies were just starting to build internal social media teams.
Jeff Esposito
MARCH 8, 2011
46% of US small businesses utilize social media in their marketing mix ( Vistaprint ). Americans spend 2 hours, 12 minutes per day on Twitter ( Experian ). 62.14% of Twitter users are in the US ( Sysomos ). 66.93% of iPhone users who utilize Twitter are in the US (Sysomos). Where do you see it going?
Jeff Esposito
JUNE 4, 2012
Without a doubt each one of these stores had a callout to “like them on Facebook,” or to “check-in on foursquare” or to “follow us on Twitter”. When I peeped out the profiles on my phone I found: Facebook – one-way communications and push marketing. Twitter – minimal conversation and mostly push marketing.
Jeff Esposito
MAY 27, 2011
The main part of the reason is that I do PR and not advertising so when I do pass along the information I am usually met with a response from my marketing team with an “are you kidding me?” The Conversation is Over. Long Live the Conversation. Twitter’s postholes -. Twitter’s Postholes from Isaac Pigott on Vimeo.
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