Dave Fleet

OCTOBER 29, 2010

So, your job #1 as a steward of your brand’s Facebook page is to draw people to your page and maximize your conversion rate of visits to “likes.&# The rise of spacial marketing. In an age of Twitter streams and Facebook news feeds, it’s no longer enough to post the right content in the right place.

Strategy 410

Strategy Content Facebook Widget 410

Dave Fleet

JUNE 9, 2010

Eqentia’s text mining engine promises to deliver content to users in near realtime, providing them with an up to the minute picture of conversations and references to their brands and issues of interest. William says that he had the funding to carry on with the development of the product and to explore its marketing potential.

Folksonomy 253

Folksonomy Social Media Tools Startup 253

Dave Fleet

FEBRUARY 16, 2016

Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. It was such a time of change that I would come into work early each day and block off time to catch up on the latest social media news.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

JUNE 15, 2010

The purists who insisted that the conversation alone was and end, rather than a means, are diminishing in volume and a more rational, approach is emerging balancing the revolutionary aspects of social media with those that are simply evolutionary from existing business practices.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

MAY 25, 2011

Cookie-based web solutions are good sources of information on all of the behaviors that occur within a website, and therefore can be used to calculate and optimize site flow, conversion rate and other onsite activities. In this manner, web analytics are not subject to the same sample requirements as panel companies.

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

MAY 25, 2010

That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. However, we’re still seeing social media marketing campaigns built with this implicit process. TV, radio and print advertising lets you do that; Facebook, Twitter and blogs don’t.

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

SEPTEMBER 28, 2012

As reported by Marketing Pilgrim : Paid search matters most for new customers. Nearly three years ago, I obsessed over another Forrester report on the social media marketing ecosystem , which the pros and cons of paid, owned and earned media. Social media, says the report, drives less than 1% of online sales. Here’s my take: 1.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Dave Fleet

MAY 16, 2011

In my opinion, brands make a mistake when they consider social media as purely conversion-driven tools. Social media provides numerous potential benefits besides end-of-funnel conversion, including: Long-term brand-building. Market intelligence and insights. Top-of-mind awareness. Improved customer service and retention.

Social Media 366

Social Media Analysis Tweetdeck Report 366