Akamai Marketing

FEBRUARY 22, 2011

All of these are things you can set on autopilot with the help of a 3rd party, but you can not do it directly from Twitter. Welcome Direct Messages are both a useful tool and the bane of the Twitter existence. A DM is essentially a private message within Twitter; the person whom your sending the DM to has to be a follower.

Tools 163

Tools Klout Policies HootSuite 163

Akamai Marketing

JULY 13, 2011

However, we all create our own rules and definitions for what works for us in social media conversations. Conversely, we all have our own expectations about what a brand/company does with their social media profiles. At what point do you get “brand fatigue&# in social media outlets like Facebook and Twitter?

Company 161

Company Social Media Brands Discount 161

Akamai Marketing

MAY 3, 2011

I’ve been doing a lot of thinking about a conversation I had last week over Twitter. After posting 6 things businesses should be doing on Twitter, I got this tweet:

Social Media 185

Social Media Conversation Twitter Features 185

Akamai Marketing

DECEMBER 29, 2011

Distinguish my social media profiles: I’ve been using Facebook and Twitter for years and with the introduction of Google+ (which I am enjoying) I’ll be defining what information you’ll see where. This is a totally loaded gun, but I’m going to say it: I want more conversation.

Social Media 186

Social Media Vimeo Creative Commons Platform 186

Akamai Marketing

SEPTEMBER 13, 2011

In the marketing world, we toss around some language that can be confusing. You can purchase an audience fairly quickly and start marketing to the audience immediately. Auto posting RSS feeds on a Twitter account reaches audiences, but doesn’t create community. Creative Commons Photo by Daehyun Park. Guess what?

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

JULY 7, 2011

There is a lot of conversation on the blog-o-sphere and Twitter-sphere from people who I respect, about what you should and shouldn’t do on Google+. Is creating “Circles&# to limit conversation the essence of social media? And so it goes. Should you follow back? Should you create a brand page?

Google 142

Google Conversation Collaboration Conference 142

Akamai Marketing

NOVEMBER 13, 2012

In fact, the good news is that much of social media measurement calls on some of the very same techniques that marketers have been using for a long time. The first step in any kind of marketing measurement is the strategic planning phase. Twitter is not a strategy. But let’s start with the basics. Platforms are TACTICS.

Template 203

Template Templates Social Media Sample 203

Akamai Marketing

DECEMBER 21, 2012

For example, if you are measuring leads, the metric might be conversions (email opt-ins, downloads, registrations, etc.). You’ll hear people say “Our strategy is Twitter or Pinterest or Facebook.” Metrics will be the tool by which you evaluate success. The key here is to make WHAT you measure consistent with the WHY.

Metrics 180

Metrics Social Media Sample Samples 180

Akamai Marketing

FEBRUARY 3, 2011

Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Once you know WHO, then you can decide HOW (platform) and WHY (content) you’ll be conversing with them. Be prepared to test the market, and don’t be afraid to fail.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

AUGUST 29, 2011

Enter: Twitter curation. There are several services that curate or organize tweets based on Twitter lists or keywords. Unlike a Twitter stream, these curation tools offer a way to collect a lot of information in a single place. is to curate your Twitter list carefully. Why bother with these services?

Curation 255

Curation Paper.li Storify Tools 255

Akamai Marketing

MARCH 1, 2011

That is to say, you feel like things are going great, you’re having engaging conversations regularly and feel as though you even have some “friends&# in Twitter. This simple to use and free (for basic) service alerts you everyday to your latest Twitter Unfollows. Its easy to get lulled into a false sense of success.

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

JULY 23, 2012

The Real Social Media Lesson Behind the NRA Twitter Post After the Aurora Shooting. Had Celeb Boutique been watching keywords, they would have known to stay out of the Aurora conversations all together, leaving the space for those who were discussing the more important issue at hand. Happy Friday! Weekend plans?

Twitter 149

Twitter HootSuite Training News 149

Akamai Marketing

NOVEMBER 22, 2011

This feature allows you to see Twitter conversations with a particular contact, from this dashboard you can add them to lists, add additional contact info, see @mentions. She and I do 90% of our communication with one another via Twitter. Now, if we could only match those darn Facebook conversations, we’d be golden.

Tools 149

Tools Social CRM Comparison HootSuite 149

Akamai Marketing

JULY 19, 2011

We had a small amount of discussion on Twitter around the hashtag #sociallyspeaking, but even that was pretty weak. Excitement to me, by the way, is measured largely in conversation around the post. No matter what kind of marketing you do, you have to listen, engage, measure, repeat. I mean, it was crickets. Not in my book.

Badge 175

Badge Creative Commons Engagement Hashtag 175

Akamai Marketing

NOVEMBER 1, 2011

While that’s the way so many conversations are taking place, its mostly because there is no single way to measure social media. If we are running a CPC campaign at the same time, then its even better because we can compare the differences in visitors in terms of conversion, length of time on the website, etc.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

MARCH 17, 2014

I’m showing you this ACTUAL conversation because this person was actually honest enough to TELL THE TRUTH about why I received some random connection request. I have Twitter and Google+ as networks that are wide open; I enjoy reading information from people I don’t know in both those networks. Kudos to this person.

LinkedIn 176

LinkedIn Meeting Instagram Skills 176

Akamai Marketing

NOVEMBER 10, 2011

After dabbling in Facebook or opening a Twitter account, the next question is often, “what now?” ” And much of this questioning is driving the conversation for ROI. How can we use social media to support existing mediums and marketing channels? ” Its a fair question. Are we ready for social media?

Questions 192

Questions Social Media ROI Domain Name 192

Akamai Marketing

JANUARY 15, 2013

Social media requires the planning and respect of your entire company, just as any other marketing and communication initiative. Social media marketing requires time and commitment. Social media can support customer service, marketing, sales and PR initiatives. That’s where you’re marketing comes in.

ROI 194

ROI Social Media Policies Creative Commons 194

Akamai Marketing

JULY 2, 2012

Sure, you still get points for each time you’re mentioned, but the I see this as an interpretation of the idea that if you aren’t sharing and having conversations with others, then how influential are you really? This point could be argued for a long, long, long time, which is probably the reasoning behind separating it.

Klout 177

Klout Comparison Influencer Airlines 177