Adam Sherk

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The Most Popular NBA Teams on Twitter and Facebook

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular NBA Teams on Twitter and Facebook by Adam Sherk on January 12, 2010 NBA players, like many professional athletes, have taken social media by storm, but what about their teams? So what should NBA teams be doing on Twitter and Facebook?

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An Early Look at News Media Twitter Lists: Not Much Traction

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk An Early Look at News Media Twitter Lists: Not Much Traction by Adam Sherk on November 3, 2009 With all the buzz about Twitter Lists I thought I’d take a look at how some major news sites are doing so far with their own Lists. To reporters’ sources?

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Corporate social media marketing is about two-way communication

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Corporate Social Media Marketing is about Two-Way Communication by Adam Sherk on April 14, 2009 It’s a simple concept, but one that many companies are still struggling with in terms of practical implementation. What Horrible Things Did Time Magazine Do in 1964?

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Alicia Keys Facebook Page: I'd Sign Up if She Asked Me All Cool

Adam Sherk

Here’s how the video appears on the sign-up form (watch it here ): (click on the image to enlarge) I have no idea what kind of following she’s built up, but this direct, multimedia approach is certainly increasing the conversion rate on the form. Users who sign up see a second video with a thank you message from Keys.

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8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

Like buttons, Open Graph tags (which much like Twitter formatting, need to be done right!) This might relate to the packaging or even selection of content and it can tie into advertising sales and conversion rate optimization too. and reasonable use of Facebook Social Plugins have essentially become standard practice.

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Translation and Localization Tips for Publishers

Adam Sherk

I asked Christian to provide some tips for publishers looking to expand their presence in international markets. For example, while Facebook and Twitter dominate the USA and many other Western countries, in China the most popular networks are RenRen.com and Kaixin001.com. 10 Practical Twitter Tips for Publishers. – Adam.

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7 Conversion Rate Optimization Tips for Publishers

Adam Sherk

Paras has been doing some interesting work with A/B testing and conversion rate optimization so I thought it would be good to get some tips for publishers from him. Conversion Rate Optimization (CRO) is perhaps the easiest method to increase revenue without pouring extra dollars into paid marketing campaigns. – Adam.