Small Business Mavericks

JULY 29, 2012

Blogging has often been called the bridge between social media and search engine optimization. With the advent of social media, you have other ways to get traffic to your blog other than through the search engines. Its a multi-tiered approach to marketing that works. Once you understand it you’ll know why.

Social Media 107

Social Media Engineering SEO Feed 107

Small Business Mavericks

JUNE 22, 2015

Social media has come a long way since the days of Friendster and MySpace. But other social media websites have upped the ante in some very real ways. Twitter is notorious for delivering high click-through rates (CTR) and conversions if done well. Maybe a lead is someone you send out marketing materials to.

Social Media 70

Social Media MySpace Retail Process 70

Small Business Mavericks

JUNE 22, 2015

Social media has come a long way since the days of Friendster and MySpace. But other social media websites have upped the ante in some very real ways. Twitter is notorious for delivering high click-through rates (CTR) and conversions if done well. Maybe a lead is someone you send out marketing materials to.

Social Media 70

Social Media MySpace Retail Process 70

Small Business Mavericks

JUNE 16, 2014

With the increase in mobile marketing comes a pretty steep learning curve for a lot of businesses. The whole idea of social media is responsiveness. This is new territory for some organizations, but this is where the mobile marketing train is going so we all need to get on board. Responsive On The Tech Side.

Mobile 102

Mobile Marketing Training Social Media 102

Small Business Mavericks

NOVEMBER 6, 2012

Online marketing can be made more effective if you use a persona. A persona is the voice that is unique to you or a character you create for marketing purposes. When you create a persona for marketing purposes, if it is effective, then you’ll see your traffic and your conversions go up. Video marketing.

Marketing 101

Marketing Newsletter Engineering Video 101

Small Business Mavericks

APRIL 18, 2013

The reason you decided to outsource your online marketing is because you don’t have the expertise to make it successful. Your Internet marketing consulting firm is going to rely on you for certain information. Here are 5 specific ways some companies sabotage their own online marketing efforts. If not, let them know.

Marketing 105

Marketing Consultant Small Business ROI 105

Small Business Mavericks

MARCH 30, 2015

While the zombie apocalypse isn’t a reality, online marketing is, and there are actually striking similarities. This is a quote from A Survival Guide for the Overwhelmed Online Marketer from Search Engine Journal’s SEO 101 Series. That’s P for Priorities , those basic online marketing survival strategies.

Marketing 70

Marketing Journal SEO Reputation 70

Small Business Mavericks

OCTOBER 8, 2012

I mean in terms of marketing. There are now 1 billion users on the world’s largest social network. And the good news is the social network is still growing. Beyond the usage numbers, however, more people are starting to catch on to the idea of using brand pages for marketing.

Facebook 105

Facebook Marketing Social Networking News 105

Small Business Mavericks

OCTOBER 22, 2012

Branding is the most effective and most rewarding type of marketing a small business can perform. The Conversation – You can’t control the conversation in most venues online. Forums, social media, other off-site platforms are usually controlled by someone else. That is much harder to do in social media.

Brands 98

Brands Small Business Forums Conversation 98

Small Business Mavericks

OCTOBER 11, 2013

Other social media networks use them as well. Of course, if you are a regular social media marketer, then you may be accustomed to branding yourself through hashtags, but you can engage with your audience through other hashtags as well, and one audience that is rich and primed for engagement is the TV viewing audience.

Hashtag 101

Hashtag Conversation Social Media Course 101

Small Business Mavericks

JULY 18, 2014

The folks at MarketingProfs have taken a look at The Most Effective, Most Used, and Most Budgeted for Digital Marketing Tactics and it always interests me when I see stuff like that. It is helpful to see what other marketers are saying about the methods they are using. Why Would Email Be Effective?

Survey 111

Survey Small Business SEO Social Media 111

Small Business Mavericks

NOVEMBER 21, 2013

Of those, social networks won out for having the highest reach. That said, reach does not necessarily lead to conversions. While social networks are becoming better at extending their reach, you’ll achieve greater marketing exposure if you go through multiple channels. Also, have a follow-up plan.

Social Networking 101

Social Networking Study Metrics Campaign 101

Small Business Mavericks

NOVEMBER 30, 2015

In a sense, all marketing is generating leads. Of course, there are a variety of media–online and off line–you can use to accomplish those goals. Here are 5 ways to generate new leads for your business online: Social media – Social media marketing is a broad concept.

Case Study 70

Case Study SEO Engineering Advertising 70

Small Business Mavericks

DECEMBER 11, 2013

If you own a local business and you don’t track your sales, online website traffic, social media metrics, and offline conversions, then you are missing out on important information and important opportunities for your business. Mobile marketing and local business go hand in hand.

Analytics 98

Analytics Mobile Cost Statistics 98

Small Business Mavericks

JULY 7, 2012

Don’t sweat it if you have been marketing yourself online and not been using Twitter. There are good solid reasons to use Twitter for marketing and it’s never too late to get started. Here are 5 solid reasons to include Twitter in your online marketing efforts. Start a conversation. Build relationships.

Twitter 93

Twitter Marketing Discount Hashtag 93

Small Business Mavericks

JULY 3, 2012

Blogging, more than any other kind of marketing, is multi-dimensional. Social media – Your blog is a conversation. That conversation starts off site at places like LinkedIn, Facebook, and Twitter. Savvy marketers figure out how to get the conversation from these social media outlets to their blog.

Reputation 96

Reputation Compete Engineering Conversation 96

Small Business Mavericks

JANUARY 23, 2015

And how many marketers wondered if it was worth the megabucks being charged for a few seconds of glory during the hype surrounding one football game? A conversation over at the Marketo blog caught my eye because it was about that very topic. Social Media advertising and the Super Bowl Super Bowl trust'

Advertising 70

Advertising Meeting Conversation Social Media 70

Small Business Mavericks

MAY 6, 2011

This is important news for a number of reasons: First and foremost, a slow loading website or landing page can affect your conversion rate. If this concerns you, then you should measure your page load speed and determine whether or not it is affecting your conversion rate. You can leave a response , or trackback from your own site.

Small Business 150

Small Business Case Study Press Release Adwords 150

Small Business Mavericks

MAY 10, 2011

There is a robust conversation going on below the announcement regarding this policy change. Twitter is still a good marketing tool, but spammers have exploited it to a large degree and it has only made managing Twitter more difficult for Twitter employees and for Twitter users. About.Me: A Good Starting Place On The Web?

Small Business 156

Small Business Twitter Case Study Press Release 156

Small Business Mavericks

JANUARY 6, 2014

Whether you are setting up a landing page for a social media campaign, a paid advertising campaign, or organic SEO, you need to make sure its No. Small Business Internet Marketing call to action content conversions landing pages opt-in Unique Selling Proposition' 1 priority is converting visitors to sales.

Small Business 119

Small Business Newsletter Buy Campaign 119

Small Business Mavericks

JULY 24, 2013

When it comes to marketing through Facebook, businesses have the ability to set up a brand page and use it as an outpost to draw attention to their brands. In fact, content marketer Monica Wright conducted a study and wrote about it on Marketing Land. Then, once the results are in, use the data to spark conversation.

Communities 101

Communities Facebook Survey Small Business 101

Small Business Mavericks

MAY 8, 2014

There’s a new social search engine in town: HashAtIt.com says they can make it easy to combine all the metadata tags (those # symbols followed by a word or unspaced phrase) and look them up. It’s real-time, too, and that means a marketer can catch the wave of a trend and ride it as long as it’s moving.

Hashtag 102

Hashtag Metadata Retail Engineering 102

Small Business Mavericks

JANUARY 28, 2012

Online marketing has, to a certain extent, blinded many business people to some of the simpler rules of business. Conversions? Engaging in a pay-per-click campaign is fine, and measuring traffic and conversions is always going to help with future planning, and perhaps even modifying your current campaigns. Search rankings?

Small Business 101

Small Business Metrics Analytics Campaign 101

Small Business Mavericks

JUNE 27, 2014

There’s always something new to learn, and that sure holds true with marketing and technology. He then goes into a quick look at what your online sales volume is composed of (traffic, conversion rate, and average order) with a simple explanation of each component. This might be why a conversion number is low. The Basics.

Review 93

Review Small Business Applications Sites 93

Small Business Mavericks

AUGUST 31, 2015

If you aren’t generating traffic for your website, you can’t increase your conversions. Social media promotion – Active engagement on social media sites where your target audience hangs out is one of the best ways to generate traffic. The best time to start is right now.

Directory 70

Directory Engineering Social Media Review 70

Small Business Mavericks

FEBRUARY 21, 2012

Twitter have opened up a self-serve ad platform which, on the surface, appears to be good news for marketers. If conversion levels are good, and the bid price on your keywords are not too high, then Twitters self-serve platform may be better than Adwords. New advertising options can be good news for marketers.

Adwords 105

Adwords Platform StumbleUpon Twitter 105

Small Business Mavericks

DECEMBER 3, 2013

To me, it illustrates a very important principle in marketing – diversify! 1 referrer is Google but you see more conversions coming from Facebook traffic, then spend more time on Facebook while you try to figure out how to convert Google traffic. search engines facebook google referrers Social Media website traffic'

Google 98

Google Construction Engineering Facebook 98

Small Business Mavericks

MARCH 23, 2011

Use Twellow to find friends that meet your target market profile. It’s also a great way to make new friends as conversations on a particular topic will often invite others to join the conversation. Good for you! But how do you increase your followers? First, keep in mind that you are not a celebrity.

Small Business 93

Small Business Twitter How To Case Study 93

Small Business Mavericks

AUGUST 6, 2013

Search engine ranking increases – Take a look at your keyword list and take note of the rankings for each keyword at the beginning of your marketing campaign. Conversion rates – This is one of the most important metrics to look at no matter how much traffic you are getting. How many pages does your average visitor view?

Metrics 98

Metrics Engineering Small Business Analytics 98

Small Business Mavericks

MARCH 5, 2012

Marketing is always a thorny issue – how do you measure the success of sponsoring a local sporting team? For that matter, how do you measure the success of an online social media campaign? The conversion is measured in email sign-ups, and ongoing activities such as coupons.

Small Business 101

Small Business Patterns Sports Statistics 101

Small Business Mavericks

MARCH 14, 2013

When we communicate with our friends on social media we send them a “shout out.” Here’s a hint, though, when it comes to starting your social media campaign. If you are just taking to social media on behalf of your business, take the time to listen first. Especially indoors?

Social Media 93

Social Media Campaign Conversation Engagement 93

Small Business Mavericks

DECEMBER 30, 2014

Marketing campaigns are the same way. Social media has put every error in judgement under a microscope and then broadcast it into a reputation management challenge. Website design and development is a challenging field because you cannot always predict how the rest of the world will respond to a feature.

Reputation 98

Reputation Review Metrics Eventful 98

Small Business Mavericks

MARCH 21, 2011

When your clients have a pressing question, would you rather they call you and take up 30 minutes of your time chatting about Junior’s college exams or instant message you for a ten minute conversation that is all business. I’m not being facetious. You must be logged in to post a comment.

Small Business 89

Small Business Instant Messaging Tools Real Estate 89

Small Business Mavericks

MAY 5, 2014

It’s an interesting read and ends with this statement: Key takeaway for brands: Complement earned media with owned and paid messages as the combination tends to drive greater consumer action and maximize return on your efforts. That’s the essence of marketing, right there, in business-speak.

Paid Search 79

Paid Search Study Twitter Activities 79

Small Business Mavericks

JANUARY 23, 2012

They are not placed in these areas for practical purposes; they are being used as part of a consumer education/branding campaign by marketers, particularly the big national brands. QR codes are really best suited to areas – as a download to a smart phone in the form of deal or coupon, and in print media.

Small Business 93

Small Business Smart Phone Discount Cost 93

Small Business Mavericks

MAY 30, 2012

Those quiet times are often a relief, time to restock shelves, handle the administrative side of business, and work on different marketing strategies. Conversely, peaks are when you should be active around your business. Small business owners cope by either working harder during busy times, or hiring casual staff.

Small Business 93

Small Business Retail Project SEO 93

Small Business Mavericks

DECEMBER 17, 2011

From social media to search engine optimization (SEO) to classified sites. This drives rate conversions up more than social media as a search is more targeted to a specified thing. This drives rate conversions up more than social media as a search is more targeted to a specified thing.

SEO 101

SEO Small Business Consultant Engineering 101