Jeff Esposito

APRIL 4, 2011

Last week, the social media world was rocked about the acquisition of social media monitoring company Radian6 by CRM vendor Salesforce.com to the tune of $326 million. I also see this as the first step for social media to be embraced and measured by the masses. What say you? Image – Bobby Mikul.

Radian6 52

Radian6 Social Media Social CRM Company 52

Jeff Esposito

JULY 8, 2013

In 2009, when I started using Twitter and Facebook for business reasons, I could understand why executives were afraid to join the social media conversation. Most PR executives I worked with in 2009 did not pitch via Twitter, and traditional agencies were just starting to build internal social media teams.

Reputation 47

Reputation Authentication Small Business Social Media 47

Jeff Esposito

JULY 8, 2014

A few weeks back, I took the stage at Internet Retailer ‘s annual conference for the ecommerce industry to discuss social media and how marketers can do it right, but also how they can do it very wrong. Much of the value of social media lies within the data that is readily shared by its users.

Retail 41

Retail Conference Industry Social Media 41

Jeff Esposito

MAY 4, 2012

Report: Cover Images Draw Eyeballs On Facebook Timeline Pages – a lot of conflicting studies on Facebook’s Timeline and what it does for conversations and conversion rates. The Problem With Social Profiling – Jason Falls is a man of his convictions. The main topic is getting outside of the small world of social media.

Klout 37

Klout Study Social Media Review 37

Jeff Esposito

JANUARY 8, 2014

The change triggered a lot of negative blog posts in the social media and community management communities. As someone who manages social media internally for a brand, my initial thought was, “Hey, this sucks.” What I wonder is why social media managers and agencies are now throwing up their hands.

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

JUNE 2, 2015

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. A common question asked is what are these tweets generating?

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JUNE 2, 2015

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. A common question asked is what are these tweets generating?

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JUNE 4, 2012

Now on the surface this is a great thing for social media as it is getting prominent exposure to the general public. It is also a big step for brick and mortar stores who have not been as quick as their online counterparts in embracing and promoting their social presence. Twitter – minimal conversation and mostly push marketing.

Brands 50

Brands Real Estate Foursquare Retail 50

Jeff Esposito

JULY 8, 2014

A few weeks back, I took the stage at Internet Retailer ‘s annual conference for the ecommerce industry to discuss social media and how marketers can do it right, but also how they can do it very wrong. Much of the value of social media lies within the data that is readily shared by its users.

Retail 20

Retail Conference Industry Social Media 20

Jeff Esposito

MARCH 20, 2012

So when Mike Proulx entered the conversation on the subject, I think I made the comment along the lines of it is way to early to have a book on the topic. You are in marketing. After reading the book, I do have to thank Mike for giving me a copy to change my mind. You are looking for tie ins for your advertising program.

Mobile 43

Mobile Trends Advertising Social Media 43

Jeff Esposito

MAY 27, 2011

The main part of the reason is that I do PR and not advertising so when I do pass along the information I am usually met with a response from my marketing team with an “are you kidding me?” Army Turns to Social Media to Recruit – While they aren’t early adopters, the Army is doing some really cool things with recruiting in the social space.

Vimeo 35

Vimeo Blogger Conversation Small Business 35

Jeff Esposito

AUGUST 14, 2011

If you want to get a reaction from a public relations or social media pro, ask them about influence. Conversely, Klout doesn’t mention trust in their parameters. That’s why I continue to believe that you can’t accurately measure a person’s influence in social media. What’s the take away on social media influence?

Influencer 48

Influencer Klout Foursquare Analysis 48

Jeff Esposito

SEPTEMBER 8, 2011

SIM (NPS*Conversation Share*1,000) – 2 Points. Conversation Share (Total Team Mentions/Mentions for Weekly Matchup) – 7 Points. Conversation Share (Total Team Mentions/Mentions for Weekly Matchup) – 7 Points. Positive Conversation Share (Positive Team Mentions/Mentions for Weekly Matchup) – 7 Points.

Lithium 43

Lithium Sentiment Team Conversation 43

Jeff Esposito

JULY 30, 2012

Social technologies have given consumers a voice and platform to communicate with brands. If you work with social media in some way, this probably excites you. You probably think that everyone in your company should be jumping on the social bandwagon with the same enthusiasm. And why should they?

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Team Resources Buy Examples 44

Jeff Esposito

SEPTEMBER 1, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. The piece was entitled Are you creating social media scorched earth?

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CoTweet CoTweet Press Release Company 36

Jeff Esposito

JULY 23, 2010

I like it but not addicted, yet; had a great conversation about monitoring services with Jason Mollica and am happy to say that I will officially have my wife back full-time after she takes the bar next week. Social media turf wars: are marketing and PR on a collision course? My weeks are running into one another.

Smart Phone 24

Smart Phone Alltop Sentiment Creative Commons 24

Jeff Esposito

MARCH 4, 2011

Facebook, Twitter play role in college admissions – We’ve all heard about jobs firing folks because of things happening on the social Web, but would you believe that it is filtering into the admissions process? Is there a void of advanced social media content on the conference scene? – I love this post from Arik Hanson.

Sports 28

Sports Conference Influencer Social Media 28

Jeff Esposito

MARCH 25, 2015

When Jeff wasn’t officially the award-winning social media pro he is today. We’ve built a digital relationship based on everyday conversations: career successes, vacations, holidays, the NFL, SXSW, gaming, the lottery, clowns and more. Guest Post Chris Ehrlich Content Marketing newsspark' We’re known as @ News_Spark.

Content 20

Content Journal Publishing Metrics 20

Jeff Esposito

MARCH 25, 2015

When Jeff wasn’t officially the award-winning social media pro he is today. We’ve built a digital relationship based on everyday conversations: career successes, vacations, holidays, the NFL, SXSW, gaming, the lottery, clowns and more. We’re known as @ News_Spark. We began tweeting when NewsSpark was only an idea.

Content 20

Content Journal Publishing Metrics 20

Jeff Esposito

APRIL 29, 2011

Who Owns Social Media? – To echo the sentiment t of Gini’s post, this piece from Marketing Profs gets down to the following line Why can’t we all just get along? For me it is mostly people I have conversations with or I find interesting. The comments section is also filled with very smart commentary on the subject.

Sentiment 37

Sentiment Energy Project Meeting 37

Jeff Esposito

OCTOBER 29, 2010

I also recorded a presentation on measuring and tracking ROI for social media for the Social Customer Virtual Summit on November 10. Jenny Zesut of Lithium and I have a great conversation that you won’t want to miss. Debate: Do All Community Managers Need Social Media? Any big weekend plans?

Lithium 24

Lithium Real Estate Sample Samples 24

Jeff Esposito

FEBRUARY 23, 2012

I’m looking forward to the weekend and getting our house ready to put it on the market to move to the ‘burbs. Can a community be hosted on a social site, or is social just a platform to expand a community. 8 Social Media Metrics You Have to Measure – Good video worth the listen for some good measurement insight.

Data 28

Data Real Estate Tumblr Retail 28

Jeff Esposito

JULY 1, 2011

My team also headed to the New England Direct Marketing Association where we took home awards for top Twitter strategy (second year in a row) and third place for overall social media strategy. Jeremy Pepper is a smart dude that I really enjoy conversing with on Tuesday nights in #PR20chat.

Klout 26

Klout Journal Reputation Education 26

Jeff Esposito

AUGUST 13, 2010

74% of Social Media Users Expect Cries for Help to Be Answered Within an Hour – This is a pretty interesting report from the Red Cross. It not only shows our expectations from assistance via social media but the way that it has become an integral form of communication and our daily lives. Who “owns” social media? –

CoTweet 26

CoTweet CoTweet Creative Commons Disqus 26

Jeff Esposito

FEBRUARY 28, 2012

In a little over a week thousands of techies, hipsters and marketing folks will arrive in Austin, Texas for the interactive marketing portion of the 26th Annual South by Southwest Conference for five days of sessions, keynotes, events, networking opportunities and parties.

Tips 40

Tips Foursquare Badge Conference 40

Jeff Esposito

JULY 22, 2010

Written on July 22, 2010 by Espo in social media This post originally ran on PR Breakfast Club earlier in the week. So it baffles me when I read posts and hear people talking/positioning social media in a way that will only open it up to skepticism. My near 10 years in the public relations industry has taught me a lot.

Metrics 24

Metrics Creative Commons Disqus Exercises 24

Jeff Esposito

FEBRUARY 12, 2012

In keeping my network small, I’ve been able to have more meaningful conversations and relationships with the folks that I’ve connected with. On one hand I like that I can store a bunch of cool pictures and marketing graphs instead of cutting and pasting links in a word doc. To me it’s more curation than social ecosystem.

Applications 40

Applications Foursquare Curation Social Networking 40

Jeff Esposito

AUGUST 6, 2012

Last week, my mother-in-law emailed me a link to a press release on Social Media ROI for institutions of higher education from the University of Massachusetts Dartmouth Center for Marketing Research. Nowadays, schools are leveraging social media to get in front of potential students for their incoming classes.

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Cost Study Social Media Press Release 51

Jeff Esposito

MAY 16, 2011

This is post is part of the Institutionalizing Social Media series. More often than not, social media within companies both large and small is run by a designated team or person. Creating a social media program is kind of like birthing a child and watching it mature into something to be proud of.

Education 44

Education Team Social Media Project 44

Jeff Esposito

AUGUST 11, 2011

President Barack Obama’s use of social media has seen its ups and downs. Back in 2008 his social media savvy helped propel him into the Oval Office. Many social media books use his historic campaign as an example or case study of an effective social media strategy.

Social Media 42

Social Media Web 2.0 Case Study Policies 42