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What is Conversion Rate Optimization?

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This transition is known as a “conversion.&# Every conversion can be tallied and measured against the total number of visitors. The number of customers divided by the number of visitors yields a percentage that is called the conversion rate. The Importance of Conversion Rate. What is CRO?

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Online Marketing 101 for Entrepreneurs

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Past entrepreneurs used to rely on traditional marketing, such as billboard or newspaper advertising, but today’s platform resides squarely on social media. Social media isn’t just for updating a profile with baby pictures and family reunions. Social media also touches on mobile applications or apps.

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4 Tips for Increasing PPC Conversion Rates

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[This is a guest post from Selena Narayanasamy , Director of Social Media Outreach at BlueGlass Interactive, Inc. – The biggest challenge of PPC marketing is to maximize ROI – and as such it has developed into a science. – Any other tips for increasing PPC conversion rates? Follow her at @esvienne. ].

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The Rise Of Hispanics On Social Media

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Businesses have been turning to social media to connect with their consumers in a new and exciting way. While the Hispanic community has been included in those marketing campaigns, few have been directed right at them. trillion market is nothing to be sneezed at. Image Credit: Latism.org. In fact, it should be catered to.

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The Five-Year Marketing Plan: Looking Beyond Facebook

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MySpace ruled the social media roost, fending off a feisty underdog called Facebook that threatened to steal a share of its influence. Within half a decade, most social networkers have fully abandoned MySpace. Of course, those new social media platforms could come and go as well. Start interesting conversations.

Facebook 129
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The Five-Year Marketing Plan: Looking Beyond Facebook

Idaconcpts

MySpace ruled the social media roost, fending off a feisty underdog called Facebook that threatened to steal a share of its influence. Within half a decade, most social networkers have fully abandoned MySpace. Of course, those new social media platforms could come and go as well. Start interesting conversations.

Facebook 129
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10 Strategies of Push-Pull Marketing for Your Online Business

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If you want your online business to be successful then you need to actively market your business. An introductory marketing class will teach you that there are two basic options for marketing: push and pull. A smart online business marketing strategy is to use both types of marketing at the same time.