Firebelly

OCTOBER 22, 2015

I caught up with Jesse Laffen, our principal consultant on all things conversion. As I talk to our clients and future clients on a daily basis – I’m constantly surprised at the constant avoidance when it comes to conversion. So, here’s Jesse’s take… What is conversion? Okay, so that’s not true.

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Firebelly

JUNE 6, 2011

Below are 5 social media must-reads that we wouldn’t want you to miss. 3 Key Metrics To Measure Social Media Success. 3 Key Metrics To Measure Social Media Success. By Clay McDaniel Social media marketing has entered a new era. 15 Slideshare Marketing Secrets.

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Social Media Sentiment LinkedIn Metrics 189

Firebelly

OCTOBER 9, 2013

The Patient Protection and Affordable Care Act (aka Obamacare) health insurance exchanges have opened and social media is being used to both promote and debate the new law. Part of that marketing campaign is a social media push, designed to be cool and sexy. Read all about it below.

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Firebelly

DECEMBER 14, 2009

Digitalia | Indianapolis Social Media Marketing « Cyber Monday Is Here! What is your overall marketing strategy? What are your marketing/business goals for your social media marketing? What forms of social media will you use and why?  Below are there suggestions: 1.

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Social Media Marketing Paid Search SMS 133

Firebelly

JULY 18, 2011

Below are 5 social media must-reads that we wouldn’t want you to miss. By Neicole Crepeau Social media consultants and bloggers have long urged companies to create Facebook pages and Twitter accounts and start a conversation with their customers. Are we killing our customers with engagement?

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Firebelly

DECEMBER 11, 2012

With as quickly as things move on social media sites, there are going to be mistakes. 11 Biggest Social Media Disasters of 2012. By Seth Fiegerman The calendar year wouldn’t be complete without a few social media fails. Lessons from 2012’s Social Media Disasters.

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Firebelly

MARCH 19, 2010

Digitalia | Indianapolis Social Media Marketing « Facebook Fans Mean Business (And Are More Likely to Buy) | Main | Hook A Facebook Fan Up: Theyre Looking For Discounts » March 19, 2010 Social Media Marketing Madness [Cartoon] It has been uber busy in the Firebelly office this week.

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Firebelly

DECEMBER 5, 2011

Below are 5 social media must-reads that we wouldn’t want you to miss. 12 Outrageous Job Losses Due To Mishandling Social Media. 12 Outrageous Job Losses Due To Mishandling Social Media. Here are 12 examples of spectacular job losses due to social media stupidity.

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Social Media Metrics Analytics Trends 161

Firebelly

JULY 25, 2011

Below are 5 social media must-reads that we wouldn’t want you to miss. By Gregory Lipman SCO (Social Content Optimization), is a process Edelman Digital is presently refining based on our belief that search and social are intertwined. 6 Ways to Convert Social Media Traffic Into Leads.

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Firebelly

FEBRUARY 11, 2011

Guest post by Brandon Prebynski , Social Media Lead, Global Emerging Markets at Cisco Systems. The amount of activity within social media varies for each business and its objective(s). Remember, the campaigns taking place are in addition to your regular conversational activity.

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Influencer Social Media Community building URL 198

Firebelly

NOVEMBER 19, 2011

Jonathan is a tremendous networker and advocate of social media marketing. Our friend, Mark Juleen, has this to say about Jonathan Saar “Beyond his role at The Training Factor, Jonathan is a tremendous networker and advocate of social media marketing for the multifamily industry.

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Social Media Training Discount Industry 254

Firebelly

SEPTEMBER 2, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Helpful Facebook Places for Business Articles | Main | 5 Helpful Social Search Articles » September 02, 2010 Firebelly at Brainstorming & Social Media Optimization Summits Brainstorming and Social Media Optimization Summits run simultaneously in Dallas, TX from September 15-17.

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Social Media Paid Search Reputation SMS 190

Firebelly

NOVEMBER 22, 2011

As with any marketing plan, it is essential to ask “Why are we going to try this?” Would you like to start conversations ? Source: Wikipedia. Now that you have determined to venture on a blogging track to reach your customers and audience, it’s a good idea to identify motives for the blog. Are you trying to increase web traffic?

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Firebelly

JULY 22, 2010

Digitalia | Indianapolis Social Media Marketing « What the F**k is Social Media NOW? I walked into the middle of their heated conversation so I don't have the back story. Chad Richards is the Social Program Manager at Firebelly Marketing. The service was questionable.

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Social Media Paid Search SMS Syndication 188

Firebelly

NOVEMBER 17, 2011

Pinterest in a relatively new wave of social media in the branding world. As Duncan says, “it’s a great way to tell stories , generate conversation, and build community.” As a cheese distributor in Vermont, Pinterest may not seem like a direct fit for marketing, but Cabot Cheese has found a way to make it work.

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Firebelly

NOVEMBER 13, 2009

Digitalia | Indianapolis Social Media Marketing « Twitterese — The new way to speak online | Main | Too much flash turns google off » November 13, 2009 social media marketings good news Interview with Dave Evan, Digital Voodoo and author of social media marketing, one hour a day Here's a quick recap of the video.

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News Social Media Marketing Paid Search 100

Firebelly

JUNE 1, 2015

There are three critical components of B2B marketing—messaging, traffic and conversion. These are ultimately the only three that really matter and yet the B2B marketing landscape is like a field of broken dreams. There isn’t a realm within marketing that does not need this important work. Conversion matters.

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Firebelly

JUNE 20, 2011

Below are 5 social media must-reads that we wouldn’t want you to miss. How to Create a 5 Step Facebook Marketing Strategy for Your Blog. By Jeff Bullas Bloggers are starting to wake up to the fact that a Facebook page is now a necessity for marketing their brand and spreading their ideas to a global audience.

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Social Media Communities Study Blogger 178

Firebelly

JUNE 22, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Weekly: 5 Stories You Need to Read | Main | Jakes Take: A Slew of Social Network Ideas » June 22, 2010 YouTube Tuesday: What The HELL Is Social Media? Having trouble reading this image? View an alternate.

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YouTube Social Media Paid Search SMS 170

Firebelly

JULY 23, 2010

Heres a simple primer, a list of do-nots that will help you to avoid some of social medias most perilous pitfalls. How to Use Social Media to Rank on Google Now that Google is indexing social media content in real-time, how can you leverage blogs and social networks to rank on Google?

News 176

News Social Media Paid Search SMS 176

Firebelly

JUNE 30, 2010

Digitalia | Indianapolis Social Media Marketing « Are We Addicted To Social Media? Below is a message from Pete Cashmore, Mashable s founder, explaining reasons for and goals behind Social Media Day. Video URL : [link] ] Chad Richards is the Social Program Manager at Firebelly Marketing.

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Firebelly

AUGUST 6, 2010

Digitalia | Indianapolis Social Media Marketing « Ball Memorial Hospitals Facebook Nightmare | Main | Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!) » August 06, 2010 Fridays 5 Fun Social Media Finds The Internet is an amazing place. WHAT THE F*CK IS MY SOCIAL MEDIA "STRATEGY"?

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Firebelly

OCTOBER 21, 2009

Digitalia | Indianapolis Social Media Marketing « Objectified: Our Relationship with Manufactured Objects and, by Extension, the People who Design Them. Does social media marketing fit your company's approach to business? Does social media marketing fit your company's approach to business?

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Firebelly

APRIL 25, 2011

Below are 5 social media must-reads from last week that we wouldn’t want you to miss. Are Consumers Interested in Finding Deals on Social Sites? In fact, it may be best if marketers approached this question as if the answer is zero — unless and until the brand does something to create value with Facebook Fans.

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Social Media Discount Consultant Questions 178

Firebelly

JULY 30, 2010

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: The Social Network Trailer | Main | Ball Memorial Hospitals Facebook Nightmare » July 30, 2010 3 Stories That Rocked The Social Media World This Week Below are the top 3 stories that rocked the social media world this week.

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Social Media Paid Search SMS Syndication 173

Firebelly

MARCH 11, 2010

The result was conversation, good food, laughs, andeveryone learned something new about one another. Conversations ranged from“what would be your ideal job?” Students that participated actively were invited to have lunchwith Professor Brian Benedict and Duncan at Firebelly client (of course) YATSon Massachusetts Ave. View an alternate.

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Firebelly

FEBRUARY 24, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Facebook Stories From This Week You Need To Read | Main | Firebelly Work: J.C. Chad Richards is the Social Program Manager at Firebelly Marketing. The insurance industry has the most Twitter accounts (13). Your comment has not yet been posted.

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Social Media Twitter Paid Search Study 165

Firebelly

JUNE 10, 2010

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: I Can Make You Go Viral!   The article, Appealing to Community , focused on how not-for-profits are reaching out to younger donors with social media while keeping older supporters in the fold.  Your comment has not yet been posted.

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Social Media Paid Search SMS Syndication 156

Firebelly

JANUARY 3, 2012

The first time I met Duncan was almost a year and a half ago at a networking event – I was a literary publicist and social media consultant at Author Solutions at the time. And I’m pleased to say – we’re not just a social media marketing firm, we are a social business. Surprise photo shoot at my desk.

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Project Marketing Collaboration Social Media Management 200

Firebelly

OCTOBER 23, 2012

Conversely, a good defender just had to be patient and waited for the forward to make a mistake. What Does Soccer Have to do With Content Marketing? If you want to succeed at content marketing, sometimes you only have to be an orange cone. The cone just has to sit and wait for the person with the ball to make a mistake.

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Content Marketing Creative Commons Industry 182

Firebelly

JULY 16, 2010

Digitalia | Indianapolis Social Media Marketing « Coleman Campsite: The Original Social Networking Site | Main | How One Unhappy Customer Multiplies Across Social Media » July 16, 2010 What the F**k is Social Media NOW? Its a sequel to the original What the F**k is Social Media?

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Social Media Paid Search SMS Syndication 128

Firebelly

JANUARY 19, 2012

According to a recent comScore study, 90% of all social media time is spent in Facebook. Based on numerous meetings with all kinds of people and organizations – here are a few of the top reasons that some groups will have a tough time succeeding with their Facebook marketing efforts. They’re not social in real life.

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comScore Facebook Marketing Organization 172

Firebelly

JUNE 11, 2010

What are the 5 biggest risks for businesses in the social media space? Find out below in this weeks 5 social media stories I wouldnt want you to miss: 1. In addition to documenting the ubiquity of social media, Harris found that a significant proportion of U.S.

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Social Media News Paid Search Microblogging 100

Firebelly

JANUARY 22, 2010

Digitalia | Indianapolis Social Media Marketing « We Interrupt This Lifecast: Syndication Overload (Part 2) | Main | Youtube Tuesday: Lost Generation » January 22, 2010 Social Media Weekly Roundup 1/18-1/22 Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

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Social Media Syndication Feed Reader Paid Search 140

Firebelly

MARCH 3, 2010

Facebook For Business View more presentations from Firebelly Marketing. Slideshow URL: [link] ] Chad Richards is the Social Program Manager at Firebelly Marketing. Having trouble reading this image? View an alternate.

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Social Media Facebook Paid Search SMS 100

Firebelly

FEBRUARY 2, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Social Marketing Stories You Need To Read | Main | Teens & Young Adults Prefer Facebook Over Blogs » February 02, 2010 Social Media & The Super Bowl Companies love to entertain us with their 30 second spots during the Super Bowl.

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Social Media Paid Search URL SMS 100

Firebelly

FEBRUARY 29, 2016

Here’s a handy cheat sheet for common social media ad metrics and the formulas used to derive them. Conversion Rate (CR). Are your social media advertising efforts delivering the traffic and revenue you’re looking for? The unique number of people who saw your ad. Impressions. Cost Per Click.

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Metrics Social Media Cost Consultant 50