Direct Marketing Observations

MARCH 23, 2015

The world of the content marketer/social media marketer is changing. What that tells us and what a lot of old school social media marketers will tell you (old school being about eight years… ) is that the art of engagement has now become a science. The conversations, have been lost.

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Direct Marketing Observations

MARCH 31, 2011

I used to be a social media purist but I’ve evolved. We being the one’s that were there early on who experienced the magic of connecting with someone as smart as say Gavin Heaton or Tom Martin and having them host our social media tweetchat. Yea social media is cool but what’s it all mean?

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ScoutLabs Conversation Radian6 Lithium 159

Direct Marketing Observations

AUGUST 24, 2011

If you’ve been in this business for any length of time, then its time to take your collective aggregate knowledge of social media and add it to the overall mix of what you know and do. We’re at least five years in and I want you to quit being a social media specialist, because you aren’t one any longer.

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Direct Marketing Observations

MAY 22, 2012

The beauty of social media isn’t in the online connections. OK, maybe it is to marketers, but that’s because they operate from a different perspective. No the beauty of social media is in it’s potential. It’s not about the numbers, never has been. That’s the money shot.

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Direct Marketing Observations

SEPTEMBER 1, 2010

When you get a chance go read Jay Baer’s post titled, Is social conversation a myth ? Sometimes in the social media bubble, there’s a confluence of thoughts on the same topic at the same time. And it revolves around social media and drum roll please…Conversations. Conversations?

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Conversation Social Media Course Twitter 148

Direct Marketing Observations

MARCH 9, 2010

My last few posts have been about the darker side of social media and thus I wanted to clear something up. I am the biggest champion of social media that you will find and here’s why. The confluence of PR and social media ain’t no coincidence. 5) Need a good email marketing company ?

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Direct Marketing Observations

NOVEMBER 15, 2011

Do big brands actually have conversations with the people/customers/prospects that friend, follow and fan them? Do consumers really want the following conversations? Is the above simulated conversation the basis for a relationship? Leads, conversions and sales right? Happiness? A sense of belonging or inclusiveness?

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Direct Marketing Observations

DECEMBER 23, 2010

A few weeks ago I was selected as one of the Top Social Media Strategists to Watch in 2011. We’re excited to have you on our list of “ Top Social Media Strategists to Watch in 2011.” We will post this to our social media channels this week. Cristina Lepore, Marketing Coordinator. 451 Marketing, LLC.

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Direct Marketing Observations

DECEMBER 19, 2011

As 2011 winds down, it’s time for me to reflect on the state of my social media world in 2011. Things that I thought I knew about social media in 2011: 1) That I knew what I was talking about. They’re ready as long as they have their social media policies in place. It’s actually a start. Does it work?

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Direct Marketing Observations

AUGUST 17, 2011

If you talk at any length to any large corporations these days, they are all excited about the possibilities that social media might bring to their organizations, except that they are scared to death of the risks that social presents. This is the uphill battle that all consultants, marketers, and marcomm people are facing.

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Direct Marketing Observations

FEBRUARY 5, 2010

To say that it was a successful tweetchat is an understatement, but what really pushed the chat over the top was the last question in which she asked for quick tactics to encourage corporate social media adoption. 1) Create a Social Media case study of who is talking about your company both in good & bad ways.

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Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

JUNE 17, 2010

According to ESPN the Indians have established a 10-seat section in left field for bloggers and social media users in an effort to engage fans and further the Indians’ brand in the social media space. It’s called the Tribe Social Deck. Hmmm… I think I like the idea. This could be a problem.

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Social Media Sports Policies Press Release 166

Direct Marketing Observations

APRIL 26, 2010

Agencies and old-school marketers feel comfortable when discussing digital as just another channel. we are all new-age digital marketers. When it comes down to it this topic cannot be about marketers adding a new channel, it has to be about those marketers who can adopt to changing consumer behaviors and those who cannot.

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Social Media Radian6 Apple Marketing 173

Direct Marketing Observations

DECEMBER 8, 2011

We also decided to create a killer, award winning, website thanks to developer Terry Mckyton that would captures all of the conversations in real time and even allows you to tweet from the site, but other than that, we were ready to go have Tweetchats. In the course of about a 1 minute conversation, Hashtagsocialmedia was born.

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Direct Marketing Observations

MAY 20, 2011

that commerce driven sites whose success was going to be reliant on transactions is a lot different than social sites and platforms with hundreds of millions of people with millions upon millions of daily visits that are reliant on nothing more than activity, conversations, shares, likes and content creation.

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Direct Marketing Observations

AUGUST 19, 2010

It’s almost as if I’m reading Naked Conversations again. The essence of social media-talking to people. It’s why we gushed about social media in the first place. The conversations. This epiphany has also extended to using Twitter in a more conversational manner when I can.

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Social Media Strategy Conversation Meeting 180

Direct Marketing Observations

FEBRUARY 11, 2010

If you are a marketer thinking about social media marketing then there is a good chance, if you have not done anything yet, that its because you just don’t have enough information yet. In this post I want to address those issues so that you can get started with social media marketing.

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Social Media Conference Policies Social Networking 174

Direct Marketing Observations

AUGUST 5, 2010

I was driving into Pittsburgh today to meet with a couple of clients and I was on the phone with one of my friends who told me that he had been talking with a local ad agency about social media. Before I cut to the chase, the agency is a major player in Pittsburgh but by no means a social media player.

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Direct Marketing Observations

JUNE 28, 2010

Below is an email response I gave to someone I did not know who is determined to reinvent themselves and reposition their very talented skills in the social media arena. But before you can start selling yourself as a social media consultant. Don’t do that. Be transparent. Be authentic. It takes time.

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Direct Marketing Observations

OCTOBER 5, 2011

I’m the biggest proponent of social media that you could possibly find but I am also the one that told my daughter that she doesn’t need Facebook. I also told a group of 400 parents and educators that anyone under the age of 16 doesn’t need to be on a social network. She’s 14. So what happened?

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Social Media Aggregator Loyalty Social Networking 152

Direct Marketing Observations

MAY 17, 2011

The long form answer is that it starts with guidelines that include internal and external social policies, rules and guidelines that everyone can live by like what Cisco has done and it extends to adult like socially acceptable behavior. Need more examples of social media policies and guidelines?

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Direct Marketing Observations

APRIL 11, 2011

Is it creating a Twitter profile “in case&# someone maybe be talking about you so that you can claim that you and your company are proactively listening to the conversation? What are they doing with social media that you are not? Or is it a blog that has 3-4 posts over the span of 6 months? Maybe, possibly, and perhaps?

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Company Social Media Compete Sports 178

Direct Marketing Observations

FEBRUARY 16, 2010

I’m having less conversations with my peers. What’s more, I’m seeing less conversations. What’s worse, with Google Buzz launching, another network has been created to have more conversations…with ultimately the same people. Tags: social media Social Networks. How do we scale?

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Social Media Social Networking Conversation Sites 168

Direct Marketing Observations

MARCH 18, 2010

I knew they were still trying to wrestle with the alternative options that social media might provide. But coupled with wrestling whether to make the leap or not, was the notion that commitment to social media is labor intensive. They already wear a lot of hats and now they have to somehow integrate social media?

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Social Media Tweetdeck LinkedIn Conversation 168

Direct Marketing Observations

JULY 2, 2010

The conversational divide… I have a couple of quick questions: Does social media allow customers to get their issues resolved quicker than if they were to use traditional means? Does whining via social media move you to the head of the line? Social media is my ally. Or at least to be heard?

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Social Media Nielsen Company Issues 159

Direct Marketing Observations

MAY 13, 2022

With that said, I’ll start by going out on a relatively sturdy limb and say that social media, as a source for information, disinformation, and entertainment, in all its various shapes and forms, has been the absolute center of our global universe for the last five years. For those that say they don’t pay attention to social.

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B2B Social Media Conversation Platform 112

Direct Marketing Observations

JULY 12, 2010

I read an article in Wired’s Epicenter from a couple of days ago titled- Gaming the System: How Marketers Rig the Social Media Machine and the article caught my eye for a number of reasons. The first reason is that when I first “dabbled&# in social media 5 years ago-I was that marketer.

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Consultant Company Social Media Remix 159

Direct Marketing Observations

NOVEMBER 20, 2013

The interview, conducted by Steve Olenski on Explore B2B was titled: What Twinkies Can Teach Marketers About Comebacks And Social Branding. Pay attention to what Joachimsthaler says about social metrics. That is, the comeback campaign sought to activate loyalists and fans through various efforts on social networks.

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Loyalty B2B Metrics Curation 226

Direct Marketing Observations

JULY 15, 2011

Sure you can have those short staccato like conversations, but we have chosen to use it in another way that suits are needs and desires. The biggest mystery however lies with marketers trying to get inside the heads of the users to determine how they can turn them into loyal brand advocates. Stay tuned.

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Direct Marketing Observations

JUNE 18, 2010

My passion and understanding of the power of social is not theirs. They may want to be part of the conversation but it’s not the same as mine, or the same for other similar organizations or competitors. What level of buy-in and to what extent of buy-in internally do you need with social media in order to be successful externally?

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Buy Social Media Survey Social Networking 159

Direct Marketing Observations

JULY 6, 2010

Traipsing in and bellowing to anyone who will listen, that the tranformative nature of social media will change the way you do business for the better, is a lofty claim. What if you could only use one “social solution&# ? Let’s say you’re a consultant, which social media solution would you suggest and why?

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Direct Marketing Observations

JANUARY 31, 2024

If there was ever a direct call to action for all that we do in social media, particularly social media marketing in the biotech space, then that would be it. I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that.

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Industry Social Media Biotechnology Marketing 146

Direct Marketing Observations

JANUARY 20, 2010

I thought it was just me and thus I wrote about the rise of the transactional conversation of Twitter on Monday. Then yesterday David Binkowski threw a post up on Shamable about gaming social media. Subconsciously, we have become a party to and have embraced traditional marketing on Twitter. Who needs conversation?

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Sentiment Twitter Microblogging Hubspot 189

Direct Marketing Observations

JUNE 19, 2012

Other things that gnaw at me but at a more “come to a boil type” nature, are the current and future states of social media. Like it or not, the conversations are NOT solely about social media any longer and I’m cool with that. Hell, I even got tired of my own stuff that I used to write about social media.

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Mashup Mobile Consultant Microsoft 176

Direct Marketing Observations

MARCH 30, 2012

“Social” claims or has been claimed to do everything and it really has become quite the game changer. OK, so I’m kidding, but the point is this: One thing that social media does and has done is that it has spurred relevance in everything that online and offline touch now. Chew on that.

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Direct Marketing Observations

JANUARY 11, 2010

Everyone’s talking about integrating social media into our everyday business. Whether you have a small local business or are a global enterprise, everyone is interested in the best way to incorporate social media practices in some way to solve their business challenges.

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Social Media Compete Tweetdeck Small Business 100

Direct Marketing Observations

NOVEMBER 8, 2011

As a business owner, at the end of the day, you’re in business to sell a product or service which means that you may know that product backwards and forwards, but does that mean you know how to market it? Does it mean that you know digital marketing/ social media marketing? Does that mean you know e-commerce?

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