Waxing UnLyrical

MARCH 28, 2011

We PR pros often talk about what Public Relations can learn from Marketing. But what can Marketing learn from Public Relations, if anything? “First, once marketing materials are shared online, they are no longer under the control of the brand. How to be more analytical. Focusing on the numbers. Being more results-driven.

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Waxing UnLyrical

FEBRUARY 20, 2015

Ah… content marketing. “Let’s do some content marketing!” “Join the conversation!” When content marketing lets you down. This is a classic case of being let down by content marketing. When Content Marketing Lets You Down is a post from: Shonali Burke Consulting, Inc.

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Waxing UnLyrical

APRIL 8, 2015

Effective marketing. Marketing is most effective when it pulls qualified leads into your pipeline, and that’s all about attracting. How can you hone your marketing messaging to its most compelling and simple form? Early in a first conversation, it’s still important to attract. So we could call this marketing.

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Waxing UnLyrical

APRIL 5, 2011

Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? “PR has been answering these questions using media research for a long time,&# but they are much newer to marketing. Pretty radical, eh? It was really interesting.

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Waxing UnLyrical

APRIL 17, 2015

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. But you’re probably not approaching content marketing the social PR way. And that, my friends, is the difference.

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Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal. Content marketing, yes. And we see marketers doing influencer relations.

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Waxing UnLyrical

MAY 29, 2013

Al Hopper noted that Traackr’s tool allows for conversation analysis, which has definite benefits for PR pros: Although Klout continues to be viewed with some skepticism among the #measurePR crowd, as it continues to adjust people are finding ways to incorporate and use it occasionally. measurePR Recap: The Jenster is Back!

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Waxing UnLyrical

MAY 20, 2012

The biggest news in the history of social media took place Friday when Facebook had its IPO, becoming the biggest social name ever to join the public market. Its $108 Billion offering came in as the 3rd largest ever (behind Visa and Enel), so the day was significant not only for social media types but also for market watchers.

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Waxing UnLyrical

NOVEMBER 17, 2014

How to Set Up Google Analytics Goals and Score More Conversions! 10 Must Read Content Marketing Posts for 2015. Why: Content marketing has remained a hot topic during 2014. Lee Odden showcases 10 of Top Rank Blog ‘s most useful content marketing posts. In this guest post for Harvard Business Review , Anthony K.

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Waxing UnLyrical

FEBRUARY 19, 2014

It’s becoming increasingly risky to empower workers to listen to social media conversations for work without providing mandatory privacy awareness training. If you intend to leverage social networks for business gain, getting your people trained in how to listen to conversations is no longer enough. Monitoring is surveillance.

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Waxing UnLyrical

AUGUST 8, 2019

Because you are restricted to only 150 characters, you need to use all the skills you have to craft a description of who you are, what you do and how you are better than the rest so that users are compelled to become real Instagram followers and then visit your website to find out more about you and make conversions. Image via Pexels.

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Waxing UnLyrical

NOVEMBER 20, 2018

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities.

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Waxing UnLyrical

MARCH 31, 2019

After working on Welcome to the Machine: A Primer on AI for Marketers (coming later this year), for almost a year now, I can offer you some quick insights that may help. Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further. Or worse, that AI will end civilization? Will people (e.g.

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Waxing UnLyrical

SEPTEMBER 26, 2012

The concept of converging media continues to heat up, most notably with marketers discussing the dynamics of blending paid, owned and earned media. While the paid, owned and earned concept has been circulated for quite a while now, it’s becoming a common part of the marketing strategist’s vocabulary.

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Waxing UnLyrical

DECEMBER 7, 2015

However, ratings and reviews consistently affect your bottom line in the same way, no matter what’s happening in your market,” says Daniel Lemin as he demonstrates how to manage “the rating-and-review sites that are driving (or not driving) sales for your business.” Facebook Ad Conversion Tracking for Smart Marketers.

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Waxing UnLyrical

APRIL 20, 2016

[Ed: Jordan works for Traackr, an SBC client; we developed the Academy of Influencer Marketing together. Influencer marketing has officially gone mainstream. 84% of brands plan to integrate influencers into their current marketing strategy. Start a conversation. How should you approach the influencer? Always add value.

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Waxing UnLyrical

JULY 11, 2012

There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too. In an ideal world, we’d be able to search for these keywords in social conversations, and they’d lead us to the Holy Grail of sales. Social media intelligence.

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Waxing UnLyrical

APRIL 4, 2019

Content will only bring people to your community, but it’s the conversations and interactions that will help to build relationships with them. She is an experienced marketing and communications expert. When your customer makes the video … it’s a gold strike.”. Engagement. If content is the bait, then engagement is the hook.

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Community building Communities Hubspot Guidelines 197

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? shouldn’t they always have been? pts Settings. Wanna Subscribe? Shall We Tweet?

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Waxing UnLyrical

OCTOBER 24, 2010

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

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Cause marketing Postrank Tourism Flickr 198

Waxing UnLyrical

OCTOBER 17, 2011

Just over 12 months ago, we decided it was time to join the online conversation and provide support to these customers, consistent with the service they would expect from our call centers or stores. Here are some of the business results achieved: Banking category conversation up 66%. How valuable was that time spent listening?

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Waxing UnLyrical

NOVEMBER 7, 2014

How do they feature in relevant conversations… if at all? I think this is because of how we’re constantly being told to “Listen and Join the Conversation!” Business How To Public Relations Resources Shonali Burke Strategy discovery listening dashboard marketing research public relations strategy social pr'

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Waxing UnLyrical

SEPTEMBER 21, 2010

We continued our conversation on social media and ROI. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Many new people joined (yay!), pts Settings.

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Waxing UnLyrical

AUGUST 1, 2014

The other day, a friend of mine pinged me into a Facebook conversation about whether or not PR pros should use AVEs when measuring their work. So I expounded a bit – just a bit, mind you – and as the conversation proceeded, I had cause to scroll up and down the comments. ” So I do get it. Introducing Digital Reach.

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Waxing UnLyrical

JANUARY 17, 2014

Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. The result: PR is poorly integrated with the rest of marketing. shonali @wittlake Related to that, there’s a growing “melting pot” for marketing, PR, advertising, & now social.

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Waxing UnLyrical

JUNE 28, 2018

The conflict is the problem your organization tackles or the market need it addresses. With a few tweaks, this could be made more conversational. Remember to make it conversational. The resolution is how you solve that problem in a way that is different (ideally better) than your competitors’ approach.

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Chemicals Creative Commons Consultant Organization 187

Waxing UnLyrical

NOVEMBER 15, 2010

Erica Holt has more than eight years’ experience developing digital marketing strategies for non-profit and public sector clients. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Image: Andras Pfaff via Flickr , Creative Commons Was this helpful? Have any questions?

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News Google SEO Postrank 274

Waxing UnLyrical

NOVEMBER 28, 2016

– at a marketing conference in DC. I’m the CEO of Firebelly Marketing, a social media marketing agency. It is the most valuable form of marketing. It is also the most difficul t type of marketing: demanding AF and complex. But I love responsive, caring, conversational brands that keep it real.

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Waxing UnLyrical

MARCH 19, 2013

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. No one enjoys having their value reduced to a number, or bid for at an auction.

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Communities Case Study Patterns Study 239

Waxing UnLyrical

OCTOBER 21, 2015

Here’s a great example of where 2 small sets of data resulted in a blog post and continue to lead conversations we have with PR pros about the power of connective tissue. Data can also be the silver bullet when selling in new concepts or furthering ongoing conversations. Image: Matias Garabedian via Flickr, CC 2.0.

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Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. My First Guest Blog for @Shonali on Digital Marketing for Nonprofits! Thanks so much for stopping by WUL!

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Google Class Creative Commons Yahoo 254

Waxing UnLyrical

APRIL 13, 2011

The arrival of the telephone had many people panicking that the ability to have a conversation without actually meeting them would be a disaster for society as people conducted relationships while staying at home. The area that has greatest room for further development is spoken conversations. Sound familiar?

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Module Flickr Energy Mobile 199

Waxing UnLyrical

JUNE 15, 2011

Consumers value personal, truthful conversation from companies. If your frontline employees understand your business’ target market, they ultimately know the community your brand has. Ignore Conversation. Failing to understand the conversation around your brand is potentially the most corporate, elitist thing you can do.

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Waxing UnLyrical

AUGUST 5, 2011

And while most would agree that it is well worth the effort to automate the technical and monotonous business processes, there are still quite a few business leaders out there who are torn as to whether or not they should automate their social marketing efforts. Social marketing is dependent on interaction, not automation.

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HootSuite Flickr SEO Social Media 216

Waxing UnLyrical

AUGUST 27, 2010

It simply means the primary objectives of most social business efforts are centered on concepts like community-building, engagement, listening, and participating in conversations. 12-1 pm ET; use #measurePR to join/participate in the conversation. It is difficult and expensive to attribute financial value to these areas. pts Settings.

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ROI Postrank Tourism Blogroll 169

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service. The idea is to get them to share more than just links, and to start real engaging conversations with each other.”

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Waxing UnLyrical

APRIL 26, 2012

Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective. Even if your audience is on a certain network, it’s very important to listen and understand the tone of conversation before jumping in.

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