Social Media Strategery

JANUARY 6, 2014

What scared me as I read this article is that I see marketing and PR taking the exact same road. We’re abdicating our relationships and conversations in favor of statistical models and algorithms. PR can and should serve a critical role in the integrated marketing mix. Where does it stop? Will it stop? Can we stop? .

Sysomos 134

Sysomos Radian6 Data Analysis 134

Social Media Strategery

OCTOBER 15, 2012

You can read multiple books for marketing your business on Pinterest. There are more than 5,000 books on social media marketing. Now, all that's given way to marketers, consultants, and gurus whose only goal is to get people using social media. There are Google+ master classes. You can buy thousands of Facebook likes.

Social Media 136

Social Media Yammer Collaboration Foursquare 136

Social Media Strategery

NOVEMBER 24, 2014

I recently had the pleasure of speaking at PRSA Pittsburgh’s Professional Development Day where I spoke about some of the changes that integrated marketing is having on the PR industry. Stop talking about hits, placements, and impressions and start talking about share points, aided and unaided awareness, conversions, leads, and sales.

Industry 117

Industry Advertising Journal Flickr 117

Social Media Strategery

FEBRUARY 21, 2012

They're good at using Twitter because they're not interested in using it for PR or marketing or branding – they're using it simply because they enjoy interacting with their fans. "Markets do not want to talk to flacks and hucksters. . "Markets "Markets do not want to talk to flacks and hucksters.

Social Media 106

Social Media Twitter Sports Feed 106

Social Media Strategery

JULY 9, 2016

I wanted to find out how content creators, PR people, and marketers can improve their relationships with their legal counsel. Demonstrate you’ve done the research and you’re comfortable enough with it that you can have a conversation about the benefits and risks. “No” No” doesn’t have to be the end of the conversation.

Content 50

Content Film Guidelines Curation 50

Social Media Strategery

MARCH 8, 2011

Along with this realization has come greater demand for people to handle things like user adoption, marketing, and community management – we’re witnessing the rise of the internal community manager. You will have to be the one who can start start and manage difficult conversations with the community.

Communities 137

Communities Wiki Yammer Forums 137

Social Media Strategery

APRIL 14, 2013

” Instead of following some guru’s best practices formula for social media content that will increase your followers, friends, and comments, try to have the conversations they actually want to have. Great content marketing shouldn’t only be about determining what content will lead to the most likes, comments, or followers.

Conversation 139

Conversation Brands Meme Social Media 139

Social Media Strategery

JANUARY 14, 2017

As a result, I tend to get involved in conversations or meetings I may not technically be getting paid for. They’re buying up agencies and integrating them into their management consulting practices, giving clients true business partners who also now offer cutting-edge creative marketing services, too. Here’s how.

Consultant 50

Consultant Compete Buy Training 50

Social Media Strategery

JULY 18, 2012

as a side note, I need one in real-life too – little did I know that my best friend’s reach and influence are really low and I should stop hanging out with him and instead make new friends who can optimize my conversations better).

Klout 124

Klout Influencer Collaboration Social Networking 124

Social Media Strategery

DECEMBER 7, 2011

Adam Lavelle, a member of the board of the Word of Mouth Marketing Association and chief strategic officer at the iCrossing unit of Hearst, agrees. has to be more about facilitating the ongoing conversation in an always-on world.”. has to be more about facilitating the ongoing conversation in an always-on world.”.

Press Release 125

Press Release How To Organization Collaboration 125

Social Media Strategery

OCTOBER 9, 2010

You can follow the conversation surrounding social media and higher education under the #SMCEDU hashtag. Generations that were/are raised on the Internet expect greater (in terms of number) conversations, conversations that can introduce new people and new thinking…this applies to ALL fields. What’s the mission of SMCEDU?

Education 123

Education Social Media Project Study 123

Social Media Strategery

MARCH 3, 2011

Higher Education alone is a $400 billion dollar market, with Lifecycle engagement representing a $7 billion dollar a year effort by our nation’s institutions. MS: We’ve found that the VP of Enrollment Management and the person in Admissions in charge of interactive marketing and social media are our best allies. SMCEDU on Ning.

Education 130

Education Class Groups Groups 130

Social Media Strategery

SEPTEMBER 23, 2013

Scott Smith , Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy ” to a packed house at Morningstar in Chicago. Seemingly everywhere you look, there’s content marketing tips, tricks, and hacks.

Google 125

Google Storify Brands Content 125

Social Media Strategery

AUGUST 21, 2015

Despite their love for the ‘Burgh, many young PR and marketing pros unfortunately still look at the city as a second-tier stepping stone. Steve: For a client looking for a new PR or marketing agency, what are the benefits to looking outside the big cities for their next agency relationship?

Hotels 50

Hotels Creative Commons Communities Class 50

Social Media Strategery

MAY 2, 2009

If that means getting every Government agency department and agency tweeting, that’s ok by me, as long as they’re doing it to be helpful and not to check a box, or to market themselves, or to help someone leave behind some sort of legacy. " (tags: social media us government customerservice conversation washington gov20) [.]

Gov 2.0 85

Gov 2.0 Twitter Web 2.0 Wiki 85

Social Media Strategery

MAY 12, 2010

We needed to identify a way to make social media relevant across dozens of skillsets, markets, and teams across the firm. Unsurprisingly, their conversations started out with questions about how to create a user name and click through each site.

Gov 2.0 101

Gov 2.0 Web 2.0 Wiki Sports 101

Social Media Strategery

OCTOBER 6, 2008

JE I hope this post was in direct relation to our conversation on friday, punk. haha JE I hope this post was in direct relation to our conversation on friday, punk. Whether you are a recent grad who developed a marketing strategy using “new media&# tools or an experienced social media strategist you could be our next rockstar!

Gov 2.0 50

Gov 2.0 Social Media Web 2.0 Consultant 50

Social Media Strategery

OCTOBER 8, 2009

Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher.

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Social Media Strategery

OCTOBER 27, 2009

Not everything is a marketing opportunity – just try to be a helpful person whom others can rely on. If you’re interested in conducting a marketing call, say that’s what you’re doing. If you comment on someone else’s blog and they reply to you, continue in the conversation. Don’t be that guy.

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94

Social Media Strategery

APRIL 7, 2012

Why are marketers and PR pros doing everything they can to eliminate the most beneficial part of social media – the people? We're eliminating conversations in favor of automated Tweets. Tired of all those boring conversations with your wife about how her day went? We're reducing relationships to impressions.

Press Release 139

Press Release Conversation Social Media Flickr 139

Social Media Strategery

SEPTEMBER 25, 2009

The sports community is a very insulated community – teams and leagues generally look inside the sports industry to hire their communications and marketing professionals, but maybe they should take a look at the Government 2.0 Neither the challenges nor the solutions are all that different.

Gov 2.0 82

Gov 2.0 Sports Web 2.0 Wiki 82

Social Media Strategery

MARCH 23, 2010

Internally, we’re going through a similar evolution – in a firm with 20,000+ employees spread across the world and dozens of different business lines and market areas , there’s no shortage of people now looking for ways that social media can help them and their clients. I’m one of the leads for our social media/Government 2.0

Social Media 122

Social Media Gov 2.0 Committee Collaboration 122

Social Media Strategery

DECEMBER 22, 2008

I love logging into Twitter and seeing so many different conversations centered around Government 2.0. The overall communications strategies of government should include more frank conversations and less shouting of key messages. I also love telling my clients that they’re not ready for social media.

Gov 2.0 62

Gov 2.0 Social Media Wiki Web 2.0 62

Social Media Strategery

AUGUST 8, 2010

Not whether that’s the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. The best person right now might be Joe over in Marketing, but what if Joe leaves the organization? Social media must be a part of your total integrated marketing. The Whole. :

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Social Media Strategery

NOVEMBER 30, 2008

If your organization already uses Instant Messaging, microblogging offers the potential to turn those one-on-one conversations into group collaboration. 101 , buy-in , marketing , social media , web 2.0 Forrester’s recent report about the growth of the market has earned plenty of blog pick up. brief summary: [link].

Gov 2.0 56

Gov 2.0 Web 2.0 Social Media Wiki 56

Social Media Strategery

MAY 26, 2010

I think we started to accomplish that this year – the many panel presentations and workshops seemed more conversational and attendees seemed more willing to ask questions. Last year, I said I wanted to hear more about the processes behind the success stories. To learn more about the failures in Gov 2.0.

Gov 2.0 91

Gov 2.0 Fashion Web 2.0 Committee 91

Social Media Strategery

AUGUST 18, 2010

Then, go see the program/department chair and have the same conversation. Marketing degree’s are really lacking in training on basic social media training and I really feel for all of the graduates from the past 5 years. Finally, go meet the Dean. At best, you help change the learning experience today.

Education 135

Education Social Media Gov 2.0 Class 135

Social Media Strategery

JUNE 13, 2014

If you work in the marketing industry (“social media” is not an industry), you’ve probably either read or heard about this anonymous piece in Digiday and either scoffed at or empathized with the author’s plight. Engage in actual conversations. Here’s where you change the conversation.

Social Media 109

Social Media Metrics ROI Reputation 109

Social Media Strategery

APRIL 1, 2009

Very few sales-y marketing types (that I came across). But, what I am going to do is offer my take on the event – what I loved and what I’d like to see next year. What I Loved The Mindset of the attendees. Most of the attendees were very much about cooperation, collaboration, and communication.

Gov 2.0 92

Gov 2.0 Wiki Conference Hashtag 92

Social Media Strategery

SEPTEMBER 4, 2013

Technology allowed him to create thousands of virtual relationships and conversations, but instead of adding value, they were actually stressing him out. Content marketing is becoming a numbers game that most brands aren’t going to be able to compete in, much less win.

Brands 96

Brands Tumblr Syndication ROI 96

Social Media Strategery

JANUARY 10, 2009

link] 5 life lessons I learned from social media this week « Direct Marketing Observations [.] Marketing Conversation™ [.] link] Best Internet Marketing Posts of 2009: Social Media, SEO, PPC, Small Business, Web Design, and More » Techipedia | Tamar Weinberg [.] What are you thoughts?

Social Media 119

Social Media Gov 2.0 Wiki Web 2.0 119

Social Media Strategery

NOVEMBER 20, 2009

But, they should also learn how to write like a human being, in a conversational tone, not as a public relations machine. economics majors (how has the ability to share data globally and instantaneously impacted the speed at which the market changes?), Students should absolutely still learn these skills.

Education 88

Education Gov 2.0 Class Web 2.0 88

Social Media Strategery

DECEMBER 30, 2008

When I started this blog back in October, I had one goal – to give me an external “home base&# from which I could become a part of the social media and government conversation. My goal for 2009 is to build on this humble base and collaborate with all of you in bringing social media to our government.

Gov 2.0 77

Gov 2.0 Social Media Web 2.0 Wiki 77

Social Media Strategery

SEPTEMBER 18, 2011

In many ways, PR professionals are better equipped for successfully using social media – whether it’s their ability to build and maintain real relationships or their reliance on plain language instead of marketing fluff, PR pros have largely adapted to social media better than than the advertising industry.

Advertising 111

Advertising Social Media Press Release Airlines 111

Social Media Strategery

MARCH 1, 2010

While I’m sure I’ll be havi ng a ton of conversations with both students and faculty, about a lot of different topics, one of the things that I’m interested in learning more about is how (and if) social media has had any impact where it really matters at the collegiate level – student grades.

Gov 2.0 91

Gov 2.0 Social Media Class Wiki 91

Social Media Strategery

JANUARY 12, 2010

link] social media marketing social same opinion as that of Jeffrey Levy [link] social media marketing social media same opinion as that of Jeffrey Levy [link] social media marketing social sradick is a expert in this field. good knowledge [link] social media marketing social media sradick is a expert in this field.

Gov 2.0 90

Gov 2.0 Questions Wiki Transportation 90

Social Media Strategery

FEBRUARY 15, 2009

Just as the Cluetrain laid out 95 theses that described the new global conversation taking place via the Internet, here are 20 theses (I’m not nearly as ambitious as the Cluetrain authors) for carpetbaggers, gurus, civil servants, contractors, and anyone else interested in Government 2.0. making a change to an outdated policy.

Gov 2.0 134

Gov 2.0 Social Media Web 2.0 Policies 134