Sherrilynne Starkie

DECEMBER 18, 2017

The essential point is that Facebook ads have big impact no matter if the objective is awareness, consideration or conversion Click To Tweet : The recent Canada 150 celebrations campaign gained broad national awareness thanks to Facebook video ads which featured celebrations from across the nation.

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Sherrilynne Starkie

APRIL 5, 2018

It takes digital knowledge along with solid marketing and communications experience. Soon productive online conversation about important issues was taking place. Keeping up is not easy. It takes time and resources. Understanding and managing an ever-expanding set of digital channels can be a 24/7 process.

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Sherrilynne Starkie

DECEMBER 7, 2013

‘Clever marketing’ I thought, recognizing a classic ‘retargeting’ strategy. Others report sales conversions up by almost 60 per cent. Content marketing: feeling ripped off? Featured Headline Marketing' Every blog and website I visited seemed to advertising The Bay via banner ads and Google ads.

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Sherrilynne Starkie

JUNE 16, 2013

However, the new function does make it a lot easier to find and understand the focus of conversations taking place. Featured Headline Marketing Facebook Hashtag Twitter' Hashtags do not mean that Facebook content is now wide open and accessible to all; users still control who gets to see the content they post. Related articles.

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Sherrilynne Starkie

FEBRUARY 14, 2019

With the integration of Direct into page messaging, admins can manage conversations in one place, rather than switching between two different apps. Better visibility and discoverability will keep YouTube a top tool for digital marketers. – In the upcoming weeks, Facebook is allowing pages to participate in groups.

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Sherrilynne Starkie

MARCH 8, 2015

But marketing communications professionals need to use more relevant metrics to accurately evaluate digital communications activity. Once we have a handle on this, we can understand better which content resonates most and can foster social conversations around it to expand the digital footprint.

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Sherrilynne Starkie

MAY 9, 2018

In addition, customers that have Hootsuite Impact will also be able to measure their Pinterest account growth and analyze the performance of individual Pins as part of their integrated marketing strategy and associated campaigns. Businesses can also star and filter conversations to come back to messages for follow up. May 09, 2018.

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Sherrilynne Starkie

JULY 19, 2013

This will indicate the strongest relationships and where the brand participates in larger Twitter conversations with other users. Upgrade Your Twitter Marketing. Which profiles are included most often with @replies and which hashtags are used a lot? Who is behind these profiles and do their interests align with those of the brand?

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Sherrilynne Starkie

JANUARY 30, 2016

Initially this test will support campaigns driving website clicks or conversions, or video views. This huge expansion in advertising reach is part of the company’s drive to create more value for brands and, ultimately, to bring in more revenues. This trial includes selected advertisers in the US, UK, Japan, and Australia.

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Sherrilynne Starkie

AUGUST 13, 2012

Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions. This format is useful for quickly perceiving the most prominent terms and for locating a term alphabetically to determine its relative prominence.

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Sherrilynne Starkie

APRIL 20, 2013

Last week, about 50 PR pros crowded into the Black Tomato pub on George Street in the Byward Market at what was IABC Ottawa’s last professional development event of the season to learn about how Melissa helped SPVM avoid a full out riot by harnessing Twitter to communicate in both official languages with protesters on the streets.

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Sherrilynne Starkie

NOVEMBER 2, 2013

The lessons for content marketers, and struggling news organizations in particular, are clear. Conversion Rate Lessons for Newspaper Paywalls. Featured Headline Media Content marketing Financial Times Newspaper Press Gazette' She said, “”We treat our readers with respect, they are not just data points.”. Related articles.

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Sherrilynne Starkie

MARCH 8, 2014

While this can provide a superficial indication of what content gains traction in social media, it does not provide enough insight to determine the return on investment (ROI) of marketing activity. And that’s the ROI of content marketing : creating relationships of value. HOW TO: Get Started With Google Analytics.

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Sherrilynne Starkie

JULY 3, 2018

A couple of weeks ago, IABC Ottawa asked me to facilitate a conversation of special interest group that is focused on major trends in communications measurement and social media evaluation. We started our conversation by talking about the importance of getting company executives and upper management on board in the goal setting process.

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Sherrilynne Starkie

APRIL 4, 2019

If one thing is true of Facebook marketing, it’s that change is constant. Conversion rate ranking: How an ad’s expected conversion rate compared with competing similar ads. The platform is always updating features and functions and keeping on top is the key to success. The single ad ‘relevance score’ is disappearing.

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Sherrilynne Starkie

APRIL 28, 2014

Is it narrative, conversational, first person or third person? Video: a short history of marketing. 20 Quick Content Marketing Tips Every Blogger Should Know. What questions need answering? Make sure no question is left unanswered. The approach: Think about the story’s tone and format. Is it a news item? Related articles.

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Sherrilynne Starkie

DECEMBER 20, 2014

Back in the day, when Twitter first launched there weren’t a lot of people involved and the conversation veered from the mundane (what I had for lunch) to banal (here’s a coding challenge). People joined in droves and the conversation was smart, fast, funny. Eventually, we built lists and used hashtags to follow conversations.

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Sherrilynne Starkie

APRIL 17, 2012

Social media is fundamentally different from all other customer engagement channels in that conversations are public. In the call center context, social media becomes a customer collaboration tool for monitoring conversations and interacting publicly with consumers. Content marketing delivers sales leads. Related articles.

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Sherrilynne Starkie

APRIL 26, 2015

The conversations became a lot more interesting, and having direct and immediate access to fascinating people all over the world made the experience a lot more compelling. Hashtags too are really useful in following trends and conversation threads. I really didn’t get it. But that all changed as Twitter’s user base grew.

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Sherrilynne Starkie

FEBRUARY 20, 2018

Search marketing is part of the solution. A good social media consultant understands the basics of search engine marketing. Click To Tweet Here are the search marketing services every good social media consultant will offer: Strategy. Search marketing needs careful planning and smart thinking. Influencer marketing.

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Sherrilynne Starkie

AUGUST 26, 2013

Both sides will learn from such conversation making future relationships better and stronger for all parties. Featured Headline Social Media agency Marketing PR public relations relationships' Don’t delay payment. All valid invoices should be settled quickly and in full. PR job interview dos and don’ts.

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