Harp Interactive
JANUARY 12, 2010
BlogPulse Conversation Tracker. The RSS reader will allow you to easily subscribe to most types of content on the web that include the one’s listed below. Monitoring Tools For: Blogs. Blogdigger. Google Blog search. Technorati. Blogpulse Trends. Ubervu (beta). Web Page Changes. WatchThatPage.com. Twitter Search. Tweetdeck.
Harp Interactive
OCTOBER 9, 2009
Here’s a list of 50 ideas (in no particular order) to help move the conversation along. . Build blogs and teach conversational marketing and business relationship building techniques. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Email me for a calendar).
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Harp Interactive
MAY 18, 2010
A recent study by HubSpot concludes that the cost per lead for inbound marketing is dramatically lower than the cost of lead acquisition through outbound channels! Here are some reasons why increasingly savvy businesses are making inbound marketing the essential ingredient in their marketing mix.
Harp Interactive
JANUARY 6, 2010
One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#. In other words, to ensure that your competitors or disgruntled customers don’t steer conversations in a way that put you on the defensive. The first step to monitoring your brand reputation is listening.
Harp Interactive
JUNE 16, 2010
Not the shiny ring and promises of eternal love kind, but the kind that involves your active, daily participation in online conversations. Whether you initiate the conversation or participate in other conversations, directed to you specifically or not…engagement is crucial to your social media success.
Harp Interactive
MARCH 31, 2010
They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Blog Comments. Twitter Followers.
Harp Interactive
NOVEMBER 9, 2009
For the social media writer it can be an onerous task to consistently deliver such effective messages in a conversational style. Your marketing department (or your client’s marketing department) should have detailed profile of the customers. Here are some tips on making the process a little easier.
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