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Recession? Not for Social Media Marketing!

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The latest report from FORRESTER (Q4, 2008 SOCIAL MEDIA ONLINE SURVEY) outlines a very clear trend: 53% of the marketers are determined to increase their social media budget during the recession. Very clearly 95% of the marketers are positively inclined towards investing in Social Media, even during recession.

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To Lock-in or to Set Free? How the New Age Consumers are Evaluating Products and Service?

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Many marketers think and focus on how to lock-in their customers- by creating a unique platform, or an ecosystem of apps that can run only on a specific platform , complex loyalty programs or just naturally by a tough exit option. Social Authority Marketing- Getting deeper into Social Media! What do you think? Group Buying!

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Social Authority Marketing- Getting deeper into Social Media!

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Apple Tablet- Thoughts!

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With wifi internet, iphone and ipod capabaility alongwith multimedia content rendering and storage- it can completely redefine the way we compute, converse and consume content! will it disrupt the market then. Related Posts: Mobile Marketing! 5 Myths about Online Social Marketing! Will it become a killer app then?

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Social Authority Marketing- Getting deeper into Social Media!

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Group Buying! Game Changer or Not?

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Well, you saw someone wearing a nice converse shoe, and you end up asking him -where did he get one from. Related Posts: Technology Marketing in Digital Age! Social Authority Marketing- Getting deeper into Social Media! So how do you buy your t-shirts, or shoes? The Next Big Thing After Twitter! Is FourSquare The Answer?

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eCommerce Chargebacks and Remedies

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In cases of credit card fraud , the merchant loses the goods or services sold, the payment, the fees for processing the payment, any currency conversion commissions, and the chargeback processing fee. 2 Million ONLINE Leads Market for BFSI Sector in India! Not for Social Media Marketing! Mumbai Terror Attack on Social Media!

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