Ari Herzog

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Stop Dividing Marketing and Media

Ari Herzog

Why are we creating schisms in marketing and media? Digital marketing. New marketing. Online marketing. Social marketing. Social media marketing. If you stop and think about it, what is the difference between digital marketing and social media marketing — vs marketing itself?

Marketing 161
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Strategies and Tips on Social Media Marketing

Ari Herzog

June 2010 seems like an eternity ago when I took initiative and created a LinkedIn Group to share strategies and tips in social media marketing. Over time, people none of us knew searched LinkedIn for keywords about social media marketing and also joined the group. I invited friends and industry colleagues to join and participate.

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Win a Copy of The Facebook Marketing Book

Ari Herzog

Want to win a free copy of The Facebook Marketing Book , a 262-page softcover guide that provides easy-to-follow advice and illustrations on profiles, groups, pages, applications, advertisements, events, and other Facebook etiquette you need to succeed? As with any form of internet marketing, when you’re focusing on tiny.

Facebook 183
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Commentary on Search Engine Marketing

Ari Herzog

I have always claimed that the number of perspectives on search engine marketing and related processes is determined largely by the number of practitioners. That is to say that each and every one of us professionals in the field of search engine marketing likes to think of himself as a unique observer with an original take.

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Why We Need To Talk About Testicles

Ari Herzog

Think about the last time you openly talked or listened to a conversation about breast cancer. Next, think about the last time you openly talked or listened to a conversation about testicular cancer. When he's not blogging, Ari helps brands improve their digital media marketing. I felt sorry for them. Got a question?

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Thinking About Disabling Blog Comments

Ari Herzog

In this way, readers who want to converse with Dan and other readers can do it in the same place.). At the bottom of this post about nonprofit marketing techniques after the pandemic , there is an option to fill in some fields and write whatever you want her and other readers to see. Bloggers in 2020 are a mix of Dans and Julias.

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How Necessary is a Social Media Plan?

Ari Herzog

Gabrielle Medecki, marketing director for Wolfgang’s Vault (a kick-ass 9-year-old music website if you’ve never visited) questions whether the creation and guidance of a social media plan (also called a social media policy or a social media strategy) is a sound business decision. Should you have a plan?